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Questions about starting a business

The concept of entrepreneurship Entrepreneurship is the creation of an economic organization and the realization of personal development goals; it is an economic function and personal trait. It is a management method; it is a way of thinking, reasoning, and acting. is to create a company and sell it for capital gains.

Entrepreneurship allows a person to realize the transformation from "career" to "career". Such temptation often makes most people's balance eventually tilt towards entrepreneurship. Most people want to start a business and have a business of their own, even if it is very small. The boss of a small company chatted with the general manager of a large company. The manager of the small company said: "We can't compare with you. You are an aircraft carrier, and we are a small sampan. A small sampan may encounter wind and waves at any time in the sea." , However, in order to catch fish, we have to take risks. "The manager of the big company said: "Although we are an aircraft carrier, the fish we catch belong to the boss. We will drink some fish soup with you. Once the boss thinks you can't do it, you will immediately. Even if we were kicked into the sea, we would become fish food. ”

Investment is the most common and direct way for people to start a business. As far as entrepreneurial projects are concerned, on-the-job entrepreneurs have a lot of opportunities to start their own business while working. There is also a certain bias in the selection of projects. On-the-job entrepreneurship tends to have several characteristics such as small investment, not taking up much time, being able to entrust others to take care of it, and giving full play to one's own advantages. Preparation for starting a business

It is not enough to have enthusiasm for starting a business. Without funds, no direction, and no experience, the time and conditions are not yet mature. If you blindly start a business before the conditions are ripe, it will lead to heavy investment and small output; inaccurate projects, locked up funds; unfavorable operations, and loss of money.

The three steps to starting a business are:

The first step:

Only those with entrepreneurial qualities can invest:

1. Knowledge Human abilities, management skills, imagination, eloquence, perseverance, dedication, positive outlook on life.

2. The ability to work independently and the method of pursuing profits.

3. Have industry expertise. The second step:

Evaluate whether you are suitable to be a boss. People with the following personality characteristics are extremely unsuitable to be a boss:

1. Thinking that being your own boss requires a lot of independent management Employees will feel nervous and timid.

2. Instead of spending huge manpower, material resources and efforts to start a business, we would rather maintain the status quo and let everything take its course.

3. I always think that I am a very stable person. If I am not very sure about a certain business, I will never try it.

4. Unless you have a careful plan in advance, you will not do something rashly.

5. Enthusiasm for work comes and goes quickly, so you have no perseverance in doing things, or you often work based on your own interests.

The third step:

Make a feasibility assessment of the business plan:

1. Do you really understand the industry you are engaged in? You’ll want to investigate factors like overhead costs, industry standards, competitive advantages, and more.

2. Has your method been proven? There is a popular saying among experienced entrepreneurs: A good idea that has not been implemented often may not be implemented.

3. Can your ideas stand the test of time? A week or a month later, is your idea still exciting? Or has there been a completely different idea to replace it?

4. Do you have a good network? The process of starting a business is actually a process of organizing suppliers, contractors, consultants, and employees. In order to find the right candidate, you should have a personal network at your service.

5. What are the potential returns? The main purpose of starting a business is to make money, but it involves more than just money. You also need to consider potential rewards such as a sense of accomplishment, love, and worth. If you don't realize this, you'll have to rethink your plans. What strategies are needed for successful business entrepreneurship? 3. The direction of entrepreneurship

Everything is difficult at the beginning, and a good start is half the success. Therefore, the core of all these problems is how to take the first step to get started. It is difficult to start a business, but it is even harder to discover entrepreneurial opportunities. Some people attribute the emergence of entrepreneurial ideas to chance, the so-called "unintentional intervention". However, experts who study creativity believe that creativity is just the tip of the iceberg. Without daily hard work, opportunities will not be such a coincidence. The so-called serendipity or sixth sense intuition is mainly due to the fact that entrepreneurs have developed a keen observation ability to detect changes in the environment in daily life. Therefore, they can form creative ideas in advance.

When starting a business, it is best to choose a major that you are familiar with, so that the probability of success is higher. Firstly, there is less resistance to business development in the early stage of starting a business; secondly, it can improve professional capabilities and make it easier to stand out in the fierce competition.

(1) Discovering entrepreneurial opportunities can be roughly summarized into the following seven methods:

1. Discover entrepreneurial opportunities by analyzing special events.

2. Discover entrepreneurial opportunities by analyzing contradictory phenomena.

3. Discover entrepreneurial opportunities by analyzing work procedures.

4. Discover entrepreneurial opportunities by analyzing trends in industry and market structure changes.

5. Discover entrepreneurial opportunities by analyzing changing trends in demographic data.

6. Discover entrepreneurial opportunities through changes in values ??and cognition.

7. Discover entrepreneurial opportunities through the generation of new knowledge.

(2) There are four main directions of entrepreneurship:

1. Online entrepreneurship

Due to the convenience, efficiency and ease of management of the Internet, many on-the-job entrepreneurship Most of them have chosen to start a business online. There are two main forms of online entrepreneurship: one is to open an online store, such as opening your own online store on Taobao or eBay, or establishing a specialized e-commerce website. The second is to make good use of information asymmetry to make profits. For example, someone registers on a well-known business website to provide paid information to both supply and demand parties, and all this information comes from free networks.

2. Be an agent

Being an agent for a certain product does not require full-time time, and a full-time job can also accumulate more contacts, which facilitates the sales of agent products. .

3. Consulting industry

This is the most common type of on-the-job entrepreneurship. Usually, employees use their wisdom, rich experience or professional skills to start a business.

4. Entrusted investment

Suitable for entrepreneurs who have a certain amount of funds but lack personal energy or time.

For entrusted investment, one is to choose a good project, which should meet the four aspects of market demand, market advantages, market differences, and reputation; the other is to have a good partner. The character of the partner is the first priority. An honest partner is the foundation for ensuring successful cooperation. Of course, whether the partner has management qualities is also very important. (3) References for girls to start their own businesses

1. Creative services: Occupations with creativity and execution as the main work content, suitable for creative workers who need freedom and unrestriction, because they are very flexible in their work location , so it is also suitable for SOHO people who want to take care of their families, including planning, public relations, multimedia design and production, translation and editing, fashion design, text work, advertising, music creation, photography, interpretation, etc.

2. Professional consulting: an industry that provides professional advice and wins with eloquence and communication skills. Since the work content and location are highly flexible, people who run orders to travel to various companies or set up studios The feasibility is also extremely high, including business management consultants, travel information services, psychological consultations, professional lecturers, beauty consultants, etc.

3. Technology services: With the Internet and computer technology so developed, there are many entrepreneurial opportunities for those with relevant expertise, including software design, web design, website planning, Internet marketing, technical document translation, technology PR etc.

4. Tutoring and care: Provides child education and elderly care services, including talent classes, kindergartens, home care, housework services, etc.

5. Life services: Mainly based on store operations, which can be divided into two types: independent stores and franchises. More suitable businesses include Western pastry bakeries, coffee shops, Chinese and Western fast food restaurants, clothing stores, gold jewelry stores, shoe stores, home furnishing stores, sporting goods stores, book and stationery rental stores, and audio-visual entertainment product rental stores. , beauty and skin care stores, flower shops, pet stores, convenience stores, etc.

Although a large number of entrepreneurial opportunities can be discovered through systematic research, the best ideas still come from the long-term observation and life experience of entrepreneurs. 4. Risks of Entrepreneurship

Compared with the risks of other events, the characteristic of entrepreneurial risks is that the chain of occurrence of entrepreneurial risks is long.

From project selection, fund raising, team formation, product production, market development, business development and expansion, etc., the front is long and the variables are large, and there may be risks in any link. Successful entrepreneurs take calculated risks. Smart entrepreneurs get other team members to share the risk. This requires entrepreneurial talents to learn the ability to avoid risks, transfer risks, compensate for risks, suppress risks, evaluate risks, predict risks and manage risks in the process of starting a business.

(1) Issues that need attention

The primary problem that college students face before starting a business is the lack of industry knowledge in a certain field.

Therefore, college students should pay attention to the following points:

1. Entrepreneurship should be based on the principle of moderate innovation.

Form advantageous technologies or industrial clusters in university areas. Taking the plate economy in Jiangsu and Zhejiang as a template, it is best to focus on one part of the industrial chain.

2. Make full use of original ecological technological achievements and technology trading markets.

Some invention geeks invent just for the sake of inventing. They lack market knowledge and are relatively withdrawn. However, their inventions have great market value and are therefore worthy of attention and introduction. In addition, discovery of products in the technology trading market.

3. The choice between patents and KNOW-HOW. KNOW-HOW refers to technical know-how.

4. Product series patent registration and protection defense. For example, DELL's main product is computers, but it may also register the same trademark in other fields that it is not good at. Therefore, we can choose to buy the right to use its trademark.

5. Dig for gold mines of failed patents or expired patents and consult the patent office.

6. Be careful not to engage in any behavior that harms your original employer or any other matters that are not in compliance with labor laws when competing with your original employer.

(2) The details that need to be paid attention to when starting a business are:

1. Make active use of existing resources.

Many working people have chosen to start their own businesses in fields closely related to their work. The experience and resources accumulated at work are the greatest entrepreneurial wealth. We must be good at utilizing these resources so that those who are closest to them can get the most. Prioritize projects that can help you survive. Don't waste money on items that only improve your image or bring greater convenience.

Don’t misuse resources. An employed boss must not confuse personal business with unit business, let alone take advantage of others for the sake of profit. Otherwise, you will not only take moral risks, but may also be subject to legal sanctions. On your turf, time, money and talent are at your disposal. But if you mess around, your business will go downhill.

2. Be cautious when investing

Some office workers have investment funds or certain business channels, but are unable to do anything else, so they choose to start a business through cooperative operations. If you need a partner's money to start or maintain a business, or this partner helped you conceptualize the business, or he has skills you need, or you need him to be your advocate, then ask him to join you company. Although this makes it easier for part-time bosses to get started, they must choose partners carefully and strike a balance between hiring helpers and handling the situation themselves. First, we must be like-minded, and second, we must trust each other. Don't hire people who are right for the job but don't get along with you, and don't hire people who aren't prepared for the stress of starting a new business.

In addition, the responsibilities, rights, and interests between you and your partners must be clearly distinguished. It is best to formulate it in writing and have the signatures of both partners and witnesses to avoid empty words when disputes arise. ?

3. Meticulous preparation is essential.

Starting a business is a huge project, involving many aspects such as financing, options, site selection, marketing, etc. Therefore, employees must make detailed preparations before starting a business.

Enhance basic knowledge in this area through various channels; choose appropriate entrepreneurial projects based on your actual situation to get a good start; write a detailed business plan, including market opportunity assessment, Profit model analysis, opening crisis response, etc., as well as understanding the market situation, knowing yourself and the enemy, and fighting a well-prepared battle.

Don’t just throw untested ideas aside. If you use this kind of creativity to do business, you must also pay attention to the possible pitfalls. Ask yourself: Do you have to put a lot of effort into promoting your product or service? Do you have sufficient financial resources, skills, people and business relationships? Finding the wrong prospects - There's no need to waste your time on people who don't have the ability to make decisions.

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4. Make full use of relevant policies.

Government departments have many policies to encourage entrepreneurship, which encourage and support college students to start their own businesses. When starting a business, you must pay attention to "taking full advantage" of these policies, such as tax exemptions, and companies registered in one place can enjoy higher benefits than others. More favorable tax rates in regions, etc. These policies can greatly reduce the initial costs of starting a business and greatly reduce the risks of starting a business.

5. The way to do business is to plan.

All business activities, if viewed from the surface, seem to be business activities that only deal with materials. However, looking at the essence through the phenomenon, in today's "brain-eating era", business operations In essence, the activity has become an intellectual competition between people, an "intelligence game" of "competition of wits and courage", and a competition of strategies between people. Therefore, just as ancient military strategists said, "The way to use military force is based on planning," the way to do business should also be based on planning. In the face of unprecedented fierce market competition, if you want to find your footing and entry point, gain a firm foothold, survive, seek benefits, and develop and grow, then you must first consider how to use your business wisdom to formulate a comprehensive and systematic plan. , executable, operable and practical and effective business strategies and implementation plans to ensure victory in every battle and invincibility.

6. When making mistakes in decision-making,

Don’t be too sensitive to mistakes. Your mistakes will have direct consequences. For example, sending the wrong goods may cause a customer to immediately sever relations with you. As an entrepreneur, you need to be cautious when taking risks. If something goes wrong, don't be overly sensitive. Accept the facts and learn from them.

7. Don’t let victory get to your head:

Your first step success depends entirely on your good idea, right timing, good luck and good business relationships. However, all this can leave you at any time. Therefore, don't be too confident, invest too much money, and get yourself into trouble. 5. Entrepreneurship team

(1) The role of the team

In the entrepreneurship process, having a good talent team is an indispensable factor. Entrepreneurship is like a tug-of-war. When people work together, the mountains can move. Entrepreneurship is like a dragon boat race. Only by working in unison and staying true to one's will can one come out on top. “It is better to have first-rate talents and second-rate projects than first-rate projects and second-rate talents” is the motto of venture capitalists.

(2) Entrepreneurs and talent introduction

In the initial stage of personal entrepreneurship, entrepreneurs either start their own entrepreneurial path alone, or join forces with several friends to cooperate collectively , come together to form a team and develop together. However, in up to 85% of the failure cases of individual entrepreneurship, entrepreneurs who start alone can easily fail because of their weak power, while entrepreneurial teams that work together often disintegrate due to internal conflicts and uneven distribution of interests. .

Regarding the personnel cooperation between entrepreneurs, how to avoid disintegration problems caused by internal conflicts, frictions and uneven distribution of interests?

1. Establish a new concept of talent in the new century: Establish the concept that talents are the first resource, the concept of "socialization of talents.", the concept of market-oriented talent allocation, and the concept that talents have "price" , the concept of increasing investment in talent resource development, the concept of talent mechanism competition, etc. Put people first: "People-oriented, respect talents, value talents."

2. From the perspective of the knowledge structure of entrepreneurial talents, entrepreneurial talents must not only have professional knowledge of flagship products and key projects, Knowledge of business management and law is also required. As the focus of entrepreneurship shifts, knowledge updates and timely and scientific adjustments must be made. Otherwise, it will easily develop into a bottleneck in the entrepreneurial process.

3. From the perspective of the ability structure of entrepreneurial talents, entrepreneurial talents must not only have the ability to operate and manage enterprises, the ability to connect with society and communicate with users, the ability to research, innovate, and learn, but also have the ability to analyze The ability to understand the economic development trends of the world or country.

(3) Bosses and employees

In the initial stage of personal entrepreneurship, one must have the awareness of working together as a team. The "working together" referred to here refers to the entrepreneurial leadership Investors come to find some like-minded partners to start cooperation and develop together, and also to achieve clear and uncontroversial distribution of benefits.

As a boss, the most important responsibility is to boost morale, appoint people on their merits, and know how to do their job. Bosses who care about others always think that they are worthless and only hire them after demoting them to the point where they are worthless. They think that this is the case. Employees will not leave because of low self-esteem.

It should be noted that how can a worthless employee suddenly become a high-flying employee! Therefore, in terms of hiring employees and in daily management, our bosses might as well be more generous to their employees, because the role of the boss is to boost morale and enhance employees' self-confidence. With high wages, there is naturally high morale and good confidence. As for how to work, employees naturally have their own ideas, and the boss does not need to worry about it. And we must pay attention to being honest with internal employees. If the promises made to internal employees are not fulfilled, it is easy to dampen the enthusiasm of employees. Let every employee devote themselves to work, which is the main job content of managers; let everyone play a role and let them clearly feel the important role they play, this is the secret of management and leadership!

"When small rivers have water, big rivers are full; when big rivers have no water, small rivers are dry." This is a mutually reinforcing relationship. According to the laws of nature, water in big rivers comes from small rivers. If small rivers have no water, big rivers cannot exist. Water; if the small river does not provide water for the big river and relies on the big river for water supply, the big river will dry up sooner or later. In an enterprise, the enterprise is like a big river and employees are like small rivers. If every employee can become a small river that flows endlessly, then the big river of the enterprise will never dry up. 6. Success in Entrepreneurship

If a person wants to be successful, he must find what he wants to do most. Of course, this is also what he is most capable of, so that he can work energetically every day, and Easy to succeed. The key to success is opportunity: small success depends on hard work, and big success depends on opportunities;

For an entrepreneur to be successful, there are four main conditions necessary:

First, he must have The spirit of adventure,

The second is to have perseverance,

The third is to have a little luck,

The fourth is about how to deal with difficult customers and how to deal with the government. It’s also essential, and sometimes gets twice the result with half the effort.

Generally speaking, successful companies focus on a certain field and a certain product, adopt a professional strategy, follow a specialized and refined route, and produce distinctive products. This requires companies to first objectively analyze market demand. Based on the differentiated characteristics of market demand for a certain type of product, companies must segment the needs at different levels, and then choose which grade to enter based on their own characteristics. In the production of products, we also pay attention to the needs of customers and make our own products, including product performance, packaging taste, etc.

Generally, successful companies have the characteristics of small scale, flexible operation, and strong innovation. Therefore, controlling the scale, avoiding risks, taking advantage of the characteristics of small and flexible enterprises and flexibly operating their own products is the way to success. Under market conditions, it is also very important to maintain innovation in technology and organizational structure, that is, the form of business organization.

Generally successful companies have a strong sense of integrity, so integrity strategies are also an important part of entrepreneurial success. This not only includes being honest with customers, suppliers, agents and other external parties, but the most important thing in doing business is credibility. A good reputation can attract business, and customers with good brands will take the initiative to come to your door.

There is also a big win with partners. Once, Li Ka-shing was invited to give a speech at Sun Yat-sen University, and college students asked him about the secrets of doing business. Li Ka-shing said that he actually doesn’t have any secrets in doing business. If there is any secret, it is “When I cooperate with others, if it is normal to earn 10% and it is appropriate to earn 11%, then I will only take 9%. So I have more and more partners all over the world." What about the opposite? There are some "alone" bosses in our management team, and such bosses will inevitably lead to the loss of partners. As a member of the franchise team, we must understand that only winning is winning, and only mutually beneficial relationships will last long. Only by achieving self-transcendence in "emotions" and "interests" can we be able to bring more Only by sharing our benefits with others can we achieve a greater "monopoly chain business."

Friendly reminder from Mr. Guo Ce, general manager and chief career consultant of Beijing Hongwei Management Consulting Co., Ltd.:

Entrepreneurship requires a good mentality: blindly adhering to or stubbornness and being unable to seize new opportunities And opportunity may not really be the eternal truth. Every lost lamb in the workplace should give full play to their subjective initiative, seize market opportunities, and earn a better tomorrow for themselves.

In the early days of starting a business, you must have a good attitude. Once the seeds are sown, you must wait patiently for them to germinate, emerge from the ground, and grow leaves. This waiting is painful and requires patience. The seeds have not yet sprouted, and you always want to pick them out and take a look. Without waiting for the growth stage, you just want to gain something. If you see that this doesn't work, you will change to that one. In the end, you will gain nothing. Running a business is the same as being a human being. When we encounter difficulties, when we are tortured by waiting, tell ourselves: Don’t be afraid, as long as you put your mind to it, everything will get better! If you have a good attitude, the business you create will continue along the development track.

I hope every entrepreneur can work hard and swim freely in the ocean of opportunities and risks!

Hope it can be helpful to you.