Zhang Yimou is one of the representatives of the "fifth generation of directors", and his films occupy an important position in the history of Chinese film development. His films integrate national culture, social thinking, cultural roots and film innovation. He persistently explores the potential of film language, pursues the strength of composition, richness of ideas and fullness of color, and uses unconventional screen shapes to give people a strong visual impact and achieve a unique artistic realm. (Evaluation by Western Culture Network) In his early days, Zhang Yimou was famous for directing literary films full of traditional Chinese culture. His artistic features are the realistic details and romantic themes that reflect each other. He is good at film color science and capturing the delicate and moving things in the inner world of characters. The outstanding features of Zhang Yimou's works are the profound understanding of traditional Chinese feudal consciousness and the strong critical spirit. They are the strong sense of history and life consciousness embedded in them. They are the unique landscapes of simple folk customs. They are also full of praise and praise of women's spirit of resistance. Praise for his insistence on the truth of life and the lyricism of narrative behind the strong colors and bold compositions. Zhang Yimou's ability lies in his ability to touch the heartstrings of the Chinese people strongly yet accurately, timely and ahead of time. Zhang Yimou shoots films with a wide range of themes, including rural areas, cities, history, humanities, reality, love, martial arts action and war. The expression techniques are also constantly updated. His films have won many awards at home and abroad, making Chinese films that had been dormant for a long time begin to be recognized by the world. Attention. (Evaluation by Huashang.com and People.com) In terms of promoting film talents, Zhang Yimou’s popular “Mou Girl” is also the focus of the media and the public, and Gong Li and Zhang Ziyi are among the best. (Sohu.com review)

In addition to movies, Zhang Yimou has many "side jobs". He has directed operas, ballets and the "Impression" series of large-scale real-life landscape performances that have become local tourism culture. I have shot the official promotional videos for Beijing's Olympic bid and Shanghai's bid for the World Expo, as well as the Beijing Olympics emblem and torch. In addition, he has also shot advertisements, published books, designed commemorative stamps for the 60th anniversary of the National Day, served as the chief director of the opening ceremony of the Beijing Olympic Games, etc. (Tencent Entertainment review)