In fact, what I want to say is that good quality is graded. For example, when two good things are put together, there are good things and bad things in the middle. This is relative. I think expensive things must make sense. They can sell at such a high price, which means that they are definitely better than other products in quality first, because I still believe in the wise saying, you get what you pay for, and besides that.

1, grasp the customer psychology

I don't know if you have noticed that after we buy a valuable item, whether it is worth it or not, whether the quality is really that good, as long as we spend a lot of money to buy it, we satisfy our vanity and usually can't put it down. In fact, this is a manifestation of the dealer's grasping the customer's psychology. They take a fancy to the vanity of many people, so pricing according to psychology is also a very learned problem in business.

2. The cost of specialty stores is high.

This question is easy to understand. Generally, the cost of specialty stores is extremely high, especially physical stores, which often require renting a storefront. A year's rent will be tens of thousands or even hundreds of thousands, plus labor costs, early distribution costs, water and electricity loss costs. Together, these costs absolutely make an ordinary person stunned. In this case, if he doesn't sell it more expensive, then he can't keep it expensive.

3. Strict brand regulations

Finally, if it is a specialty store, then their dealers have no right to set prices at will, that is, their pricing standards follow the head office of this brand. If the head office asks the price of this dress, then the specialty store will sell it. Otherwise, you will be punished for violating the rules, and even be disqualified from the store. There is nothing you can do.