Chanel Mobile Art Exhibition Hall

Zaha Hadid Design

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Chanel Mobile Art Exhibition The Chanel Mobile Art Exhibition Hall was designed by architect Zaha Hadid. Over the past 30 years, Zaha Hadid has relied on the rigorous combination of natural environment and artificial systems and the experimental application of cutting-edge science and technology to continuously explore complex dynamic flowing spaces, achieve continuous transformation of architecture, and adopt new spatial concepts. and bold and innovative architectural forms that change our vision of the future. Zaha Hadid said: "I hope that our buildings can transport people to another new world and inspire people's interest in creativity. Our buildings are intuitive and passionate, international and full of vitality. We hope that our buildings can It brings people a unique experience, making people feel as if they have entered a new country and feel strange and novel about everything around them. The creation of the mobile art exhibition hall follows the above creative principles. "The eternal theme of Zaha Hadid's design is to constantly inspire. The mobile art exhibition hall is his latest architectural design language that stimulates the curiosity of the viewer. Through coherent and well-organized design concepts, it gives the building a sculptural sensory beauty. This new building uses the latest data modeling technology, which breaks the limitations of traditional design and promotes the design development of flowing forms. Zaha Hadid explained the process: “The complexity and advancement of data imaging software and construction technology made it possible to construct a mobile art exhibition hall. We relied on new data design and manufacturing processes to give birth to a naturally flowing building. Language creates the organic form of the entire exhibition hall - it is no longer a repetitive building in the industrial era of the 20th century." Hadid's innovative architecture was favored by Chanel's chief designer Karl Lagerfeld, and he was invited to design mobile art for Chanel. exhibition hall. Lagerfeld said at the first presentation of the mobile art pavilion at the 2007 Venice Art Biennale: "Hadid was the first architect who was able to abandon the mainstream aesthetic of the 'post-Bauhaus'. Her designs were like A great poem, her imagination is endless." The flowing form of the exhibition hall is the result of Zaha Hadid's recent research on natural organic systems. Its organic form evolved from the spiral shells in nature. In nature, organic systems grow most frequently, which just meets the need for the building to expand outward along the perimeter, thus forming a huge public area of ??128 square meters on the entrance platform. The exhibition hall deforms according to certain parameters along with the building chassis. In its pure geometric form, the circular chassis is the most fundamental diagram of the exhibition space. The significant deformation of the exhibition hall's appearance creates a diverse exhibition space that continues to change around the perimeter. At the center is a 65-square-meter atrium where natural light slowly shines in, providing a place for visitors to meet and discuss the exhibition. This arrangement also allows visitors to meet each other and exchange feelings while viewing the exhibition. In this pavilion, architecture effectively realizes the collective experiential nature of art. During the exhibition period in each host city, the atrium will also host dinners and various activities. The organic form of the exhibition hall is formed from a series of lightweight curved components. When the exhibition hall travels around the world, the components can be broken down into structural units to facilitate transportation management. The width of each structural unit shall not exceed 2.55m. The split interfaces have become the main feature of the pavilion’s facade, and also create a spatial perspective rhythm inside the pavilion. The original design of the Chanel Mobile Art Exhibition Hall was inspired by Chanel's classic diamond-patterned handbags, and used a natural organic system to achieve the perfect combination of form and function. Compared with the architectural language of the art museum, the function of the building remains secondary. The organic logic system and functional transformation of the exhibition hall create a magical sense of strangeness, which can arouse the curiosity of visitors. Through the creation of the Chanel Mobile Art Pavilion, Zaha Hadid develops the flow geometry of natural systems in a continuous dynamic space. This dynamic space highlights the strong contrast between interior and exterior, light and dark, natural and artificial landscapes. Energy from all directions converges here, constantly reshaping the characteristics of each exhibition space while guiding people to visit. Artists have submitted a selection of their works for the exhibition. Hadid created an entire landscape for the artwork, not just an exhibition space. In collaboration with the artists, visitors are guided through the latest digital technology.

The uniqueness of the mobile art museum is that it challenges the transformation of intelligent and physical technology into sensory experience in a new environment, and pays tribute to Chanel's classic handbags. Zaha Hadid said: "I treat the exhibition hall as a work of art, which is constantly changing during its journey from Asia to the United States and Europe." Project design: Zaha Hadid Architects Project address: Hong Kong, Tokyo, New York, Moscow, London and Paris Project commission: Chanel Group Project materials: The facade is fiber reinforced plastic; the roof is PVC, ETFE roof lighting; the main structure of the exhibition hall is made of 74t steel, of which 69t is used In the exhibition hall, 5t is used for the ticket office; the secondary structure is aluminum alloy profiles; the whole is made up of 1,752 steel plates connected.