The argument that the property market has entered an "inflection point" has been heard for a long time. When the turnover of the new housing market rose slightly in October, facing the last peak season of the property market this year, buyers were somewhat at a loss, hovering between "buying and not buying" and falling into a strange circle of home ownership. To this end, a book of home ownership is widely circulated on the Internet, in order to help buyers change their wrong home ownership concepts and set up correct home ownership goals.

Myth 1: Buy up and don't buy down

"Buy up and don't buy down" is a cliche in the real estate market. This phenomenon is nothing more than the psychological trouble of home buyers who "buy at a loss" and the result of their inability to correctly predict the market. Of course, this phenomenon is also reasonable, but when the property market is hot, I will always hear home buyers complain that they did not enter the market early.

in the property market in p>215, the phenomenon of "buying up but not buying down" was even more serious. A series of favorable policies, such as the central bank's successive interest rate cuts, down payment ratio, and provident fund loans from different places, have stimulated the property market, which has aggravated the wait-and-see attitude of buyers. In recent surveys, the proportion of buyers who "maintain the existing wait-and-see attitude" has been high. After the transaction volume of the property market successfully broke through 1, in July, a group of buyers who kept the high-cold style saw that the house price was picking up, and they started to buy houses in a hurry. The houses that can be optimistic in advance have already become the "things in the bag" of others, and they have to invest a little higher than expected to buy a house.

In fact, it is a little difficult for buyers to avoid "buying up and not buying down". However, in the actual process of buying a house, a group of "just need" have not been controlled by the psychology of "buying up and not buying down", because they have strong demand for buying a house, they will not care too much about the market trend, and they will buy a house as long as they meet the desired housing. In the future, the price strategy used by developers will not be limited to low prices and high prices, but will increase slightly and frequently. On the contrary, "one price strategy at a time" will be more common. At this time, "wait and see" can only miss the good houses you like.

misconception 2: where to buy antiques?

I didn't expect the property market to be in a downturn in 214. In order to successfully open up the situation and attract more interested customers, developers without exception played the marketing strategy of "opening low and opening high". The new houses listed in the first phase were all low-priced. This marketing method was tried and tested, and there were enough popular gathering places. Then, new houses opened in the market along the way.

By 215, many large-scale markets took advantage of the trend to reduce prices and launch special-price houses, which attracted many buyers who "missed". Indeed, when some properties were sold at the end of the day, the buyers who bought them later might get a big bargain, but all the houses with good conditions were sold out long ago. In addition, the phenomenon that the old owners accuse the developers of defending their rights at reduced prices also happens from time to time, which seems to confirm that "missing" is not reliable. There are several projects that really have bad price reduction sales in the same period, most of which are the positioning of the housing itself in the later period is slightly lower.

misconception 3: judging by comparing land price with house price

This conclusion of the gold property market in the past is valid, but it can't be done now. Just because the land price of the newly sold land is relatively high, it can't be assumed that the house price in this area will rise with the land price. Because of the refinement of development, developers have different development concepts and positioning of target plots, resulting in different prices and values, different planned product lines, and naturally different customer groups and purchasing power.

misconception 4: think that the area to be developed has great appreciation potential

As for whether the concept of "the area to be developed has great potential" is wrong, it is a matter of opinion. Li Ka-shing's famous words about real estate investment: the first factor that determines the value of real estate is location, the second is location, and the third is location. This sentence is a direct denial of this kind of home ownership concept.

(The above answer was issued on October 25th, 215, and the current relevant housing purchase policy should be based on the actual situation)

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