Benefits of win-win negotiation 0 1
Benefits of win-win negotiation:
1. Establish longer-term cooperation: Win-win negotiation enables both parties to cooperate smoothly, help and trust each other, and achieve long-term and stable cooperation. Perhaps the initial cooperation is not very beneficial to each other, but it can make the two sides establish a good cooperative friendship and form a long-term cooperation, which is much more cost-effective than one-time business cooperation.
2. Share resources, make it bigger and stronger: Win-win negotiation can enable both partners to share exchange resources, learn from each other's strong points, narrow the gap with competitors in a short time, and gradually develop and grow in hand-in-hand cooperation, create a contract, and truly realize brotherly cooperation. Brother together, what's the profit? .
Mastering the skills of win-win negotiation can enable the two sides to establish creative negotiations, and the value obtained is not only as simple as cooperation, but also can radiate to a series of beneficial changes in the later enterprise development, such as talent management exchange and management system optimization. Win-win negotiation is also a profound knowledge in enterprise management!
Benefits of win-win negotiation 02
In the negotiation, we should not only safeguard our own interests, but also strive for favorable conditions for ourselves. At the same time, let the other party feel that your offer is acceptable and beneficial to them. In the meantime, of course, we should ensure the maximization of our own interests without harming the interests of the other party; Improve the favorable conditions for the other party without hindering the maximization of their own interests. Only in this way can we achieve the so-called win-win situation, but this win-win situation must also be based on maximizing our own interests. As for how to do this, it depends on constant tempering and accumulation of experience. Therefore, eloquence and eloquence have become the key to open a win-win situation, and negotiators have also been honed.
? Win-win negotiation? Negotiation is regarded as a cooperative process. Negotiators usually have certain contradictions in interests and needs, so they need to resolve them through negotiation. Like partners, they should work hard with their opponents to find solutions that meet the needs of both sides, so that there are fewer conflicts, more reasonable costs and less risks.
? Win-win negotiation? It is emphasized that through negotiation, we can not only solve contradictions, but also find the best way to meet the needs of both parties and solve the distribution of rights, responsibilities and obligations, such as cost, risk, market and profit. ? Win-win negotiation? As a result, you won and I didn't lose.
From the perspective of advocacy and development trend, win-win negotiation? Undoubtedly, it is the best way to solve contradictions and ensure the interests and needs of both sides, but in practical work? Win-win negotiation? But there are many obstacles.
It can not only teach you how to win at the negotiating table, but also tell you how to make your opponent feel that he has won the negotiation after the negotiation, and this feeling is not temporary. They will find it a great pleasure to negotiate with you and they will be eager to see you again.
Win-win negotiation skills
Negotiations are achieved through principles, strategies and methods, and there is no need for concessions and persuasion.
principle
Principles refer to the laws followed at the beginning, process and end of negotiations.
First, separate people from things.
In the negotiation process, people and things are not the same thing, but different elements in the whole negotiation process.
Second, pay attention to interests, not positions.
Positions are short-term or costly, or they can never be changed, but interests can be changed.
Third, create choices for common interests.
If one side wins and the other side loses, the negotiation cannot go on. Only when the interests of both sides are guaranteed can we go on. So the creative plan generally refers to the third way, not yours or mine, but ours.
Fourth, adhere to the use of objective standards.
Objective criteria refer to the basis of negotiation agreed by both parties, such as the earth is oval and the totem of the Chinese nation is dragon. Without this foundation, there is no need for negotiation. Just like Guan Gong versus Qin Qiong, who won?
tactics
First, regress emotionally, show dedication, professionalism and dedication in details, and persist in interest.
Use China's 5,000-year-old civilized etiquette and modern etiquette to make each other feel respected. In details, customers can feel your dedication, professionalism and occupation, but you must stick to your own interests and be neither humble nor supercilious.
Second, pay attention to feelings and adjust communication mode.
No matter who you are, what you get from the other party in the negotiation process is not only the benefits, but also the understanding and interpretation of your personal feelings. By grasping your personal feelings, you can adjust the communication mode to our advantage. Communication mode refers to defining and repeating the rules of the game, speaking style, pronunciation and intonation, behavior style, etc.
Third, pay attention to feelings and define values.
Many times, everyone's recognition of any value is not sufficient. Because of the differences between humanities and feelings, in the process of expressing value, the value is constantly and clearly explained. Yes No, what did you say? It's not what you did. The key is what the other party receives to judge whether the value is clear or not.
way
First, always negotiate according to principles, and return to principles whenever problems arise.
Second, regress emotionally and persist in interests.
1. Professionalization of personnel's clothing, speech and behavior
You can't divide the preparation into details, even a well-prepared fool can do it. Everything except force majeure is taken into account in the plan.
Third, pay attention to feelings and adjust communication mode.
The way of communication is to adjust the rhythm during the negotiation: Who are you? (Define the value range of the other party) Who am I? (Know your value and scope) Who should you be? (Define each other's state without us and with us. The gap between these two States is the third way we want. )
Fourth, pay attention to feelings and define values.
The other party doesn't agree with your interests, it must be that your value is not clear. The value of a product is not price, but = price+service+brand+others, so be sure to make it clear when you have the opportunity.
Five, the negotiation as a transaction, in line with the process of customer psychological changes.
1, psychological change process: trust, tap demand, meet demand, give reasons, clinch a deal, and give each other enough face after clinching a deal.
2. The key to trading is to increase trust and consumption risk.
Sixth, the third way
In the process of negotiation, using gain and loss analysis (materialist dialectics), everything or conditions must have a good side or a bad side, and there must be a well-known side and a little-known side. We mainly help customers analyze the real situation, understand the current situation, and let them make adjustments through our analysis.