The end of a speech, like the beginning, is also an important link that can best show the art of speech. It can be said that the ending is the most strategic point in a speech. When an excellent speaker leaves, his last sentence will reverberate in the ears of the audience and will be remembered for the longest time. This is the case with "The Sound Around the Beam", so the ending must also be carefully designed.
The ending is the last step towards success. The ending was well written and elegant, leaving a beautiful and unforgettable impression on the audience. On the contrary, it will fall short, disappointing and disappointing. So this last part is also the most important place to pay attention to strategy in the speech.
Lincoln's speech about Niagara Falls ended artistically.
"This reminds us of the past. When Columbus first discovered this continent, when Christ was crucified, when Moses led the Israelites across the Red Sea, and even when Adam was born from his creator for the first time, Niagara Falls roared here as it is now. The extinct giants whose bones were stuffed with Indian mounds used to stare at Niagara Falls with their eyes, just as we do today.
"Niagara Falls is in the same period as the distant ancestors of human beings, but it is even older than the first human being. Today, it is as powerful as it was ten thousand years ago. They are dead, and only bone fragments can prove that they are unprecedented elephants living in this world. They also visited Niagara Falls. In this long and incomparable time, this waterfall has never stood still for a minute, never dried up, never frozen, never closed its eyes and never rested. "
In this speech, it can be said that every metaphor of his is better than the previous one. He compared his times with those of Columbus, Christ, Moses and Adam, thus accumulating layers of climax and achieving the perfect effect of The End of Passion.
Every speaker wants his speech to be perfect and successful. Generally speaking, there are several ways to end a speech:
Borrowing the end of a famous sentence: among all the ending methods, it is most ideal to find a suitable famous sentence or the end of a famous sentence. Will produce the most suitable atmosphere, show a person's unique style, and produce beautiful feelings.
Mr. Harry Lauder, President of the Rotary Club of the World, ended his speech like this:
"After you return home, some of you will send me postcards. If you don't send it to me, I'll send you one. You can tell at a glance that it's from me because there is no stamp on it. But I will write something on it: spring goes to summer, autumn goes to winter, and everything happens for a reason. But one thing is always as fresh as morning dew, and that is my eternal love and affection for you. "
This passage is in line with the momentum of his speech. Therefore, this ending is extremely suitable for him.
Summary: Speakers often have the wrong idea that their ideas are clear in their own minds, so the audience will be equally clear. In fact, the speaker has been thinking about his views for quite a long time, but these views are brand new to the audience.
They are like marbles thrown at the audience. Some may fall on the audience, but most of them fall on the ground at sixes and sevens. The audience can only "remember a lot of things, but nothing can be clearly remembered". Therefore, it is necessary for the speaker to summarize his views at the end of the speech.
Let's take a look at the concluding remarks of a traffic manager in Chicago. He has done quite successfully in this respect.
"Ladies and gentlemen, in a word, according to our experience in operating this signal system in our backyard, and our experience in using this machine in the east, west and north, this machine is simple to operate and has good effect, plus the financial resources saved by preventing collisions within one year, I suggest our southern branch to adopt this machine immediately with the most urgent and magnanimous mood."
The end of this passage is not surprising. What is his success? In other words, we can see and feel the rest of his speech without hearing it. A summary like this is extremely effective, so we might as well put it into practice.
End with praise: The speech that ends with praise is very wonderful. However, in order to achieve the perfect effect completely, the speaker must be sincere, not flattering or exaggerating. If there is no sincere performance, it will make people feel hypocritical and the effect is not good.
Steven Allan Spielberg's speech at the Pennsylvania Society in new york ended like this: "The great Pennsylvania should take the lead in welcoming the new era. Pennsylvania is a big steel producer, the mother of the world's largest railway company, the third largest agricultural state in the United States and the commercial center of the United States. She has a bright future. As a leader, she has a bright opportunity. "
It can be said that this is a perfect way to end. After Zweber's speech, the audience felt happy and optimistic about the future.
Stimulating orgasm: At the end of a speech, stimulating orgasm is a very common way to end. This is usually difficult to control, but if handled properly, the effect will be unexpectedly good. The whole speech developed gradually, and finally reached a peak, and the weight of the sentence became heavier and heavier.
Therefore, the subtle ending is both a bundle and a peak; Both natural and abrupt; Both powerful and lingering; It is not only unique, but also natural, perfect and artistic!
Basic rules of successful speech
No matter which speech it is, no matter how wonderful the content is, it can't be considered a good speech if it can't reflect the basic requirements. Only a speech that meets the basic requirements is a successful speech.
Generally speaking, the speech is well received and influential. Therefore, no matter what kind of speech, we should pay attention to the basic requirements of the speech in order to give full play to the function or role of the speech. There are four basic rules for successful speech, which everyone can use.
The materials of the speech should be informative, the arguments should be conclusive, the arguments should be rigorous, the logic should be rigorous, and the speech should be based on facts.
For the materials occupied by the speech, first, it is necessary to be sufficient, not only to quote famous sayings, aphorisms and aphorisms widely circulated among the masses, but also to tell vivid and touching stories and legends, and to list charts, figures and pictures to illustrate the problem in kind. Second, the content is conclusive, and the materials used to explain the problem cannot always be "approximate" or "estimated", but must be true and positive.
Therefore, the requirements for all kinds of materials should be fresh, useful, typical, powerful and most telling. Whether materials can play their due role depends largely on the combination of materials and viewpoints. Therefore, the speech should be rigorous in argumentation and thorough in reasoning, and the combination of the whole material and viewpoint should produce irrefutable logical power in order to achieve convincing results.
In speech, feelings must be sincere and simple, and the situation must be natural and appropriate.
The speaker must "move with emotion" in order to "understand with reason". But the speaker's emotional expression in his speech is important and sincere, and the most taboo is putting on airs; Should be simple and natural, with the rhythm, content and process of the speech naturally revealed. Don't spread stories and bluff untimely, so as not to be self-defeating and have a negative impact.
Some speeches are impassioned throughout, excessively pursuing the so-called loudness and loudness, thinking that this is "sentimental". In fact, this is just another form of dullness. The body language in the speech is rich, and some speakers are also famous for making good use of body language. However, the body language in the speech should obey the needs of content expression and avoid excessive abuse.
Some speeches, with too many actions, usurp the role of the host or behave inappropriately, resulting in gaffes, which not only reduces the effect of the speech, but also leaves an artificial impression on the audience. Therefore, the speaker must pay attention to his own action image when speaking.
The content of the speech should be correct, the viewpoint should be clear, approachable and touching, in order to achieve the highest effect.
Simple pursuit of acting and vague speeches will only give people the impression of moaning or grandstanding. Therefore, the content of the speech must be correct.
The most taboo of speech is "platitudes", without personality and personal opinions. Therefore, no matter how important and correct the idea is, it must be approachable. Don't scare people with the truth, don't preach with a straight face, and don't suppress some bad speech in the name of celebrities.
The speaker's voice must be clear and bright to meet the needs of this particular occasion "in public".
—— Quoted from the Practical Eloquence Encyclopedia of Yanbian People's Publishing House.