Why is there always such a chain of contempt as we mentioned above? Actually, it's not surprising. If you are old enough to pay attention to cars for a long time, it is easy to find out what the original independent models are like. Admittedly, we can't deny that Chery QQ and other models helped more domestic families to own their own cars earlier, but if we walk out of that era, we will find that the independent models in those years were basically not very aesthetic, and there was basically nothing to say about control and work. We can experience the "famous saying" of a big boss in those days, "Building a car is very simple, just four wheels and a few sofas". What good things can we get under this guiding ideology?
Of course, we don't want to criticize this sentence, nor do we want to criticize the autonomous car of that year. When you have nothing, the first thing to consider is how to survive. If it is difficult to survive, even if we build a good car, there will be no consumer to pay, and it will inevitably close down.
In addition to the rough models and no advantages, there was a general phenomenon of "imitation" in the autonomous models of that year. Although there is nothing wrong with this road from now on, it is the only way for many industries to start. Even Japan, where the automobile industry is so developed now, has gone through this road in those days, but after all, from the perspective of people at that time, the "cottage" models always make consumers feel a little unable to walk.
In addition, in that era when most people didn't own cars, many people first considered the "face" component, not the use component. Many people make up their minds before buying a car without even a test drive. It can be said that the brand and other parts of the vehicle at that time were more convincing than the product strength and other parts. So no matter from which angle, it is understandable that those consumers have not chosen their own models.
Then why have the times changed, and now consumers are more willing to choose their own models? In fact, this is inseparable from the rapid development of independent brands for so many years. Self-owned car companies that gradually left the initial stage began to take the boutique route. Now whether Haval H6, Geely Borui or BYD Tang, they are all domestic products. These models, in terms of exterior interior design, materials, workmanship, and even handling and ride comfort, seem to have the same performance as the joint venture models at the same price, and sometimes even more advantages. At this time, consumers are more motivated to choose these models.
On the other hand, the current domestic brands are gradually getting rid of the original low-brand image and moving towards the high-end, while brands such as Link and WEY are new brands with no historical burden at all. At this time, consumers are relatively more likely to accept these independent brands.
Of course, today's consumers are very different from those of the past. Today's consumers are the younger generation. They often have several or even more years of driving experience before they buy their own cars. When they buy a car, they know exactly what they want. They not only pay for the brand, but also accept their own brand more easily than the previous generation.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.