"Short videos have gradually become a new choice for people's leisure and entertainment. We determined the direction of the animated short video from the beginning. " Ms. Liu, the screenwriter of Happy Hammer, said that the original intention of making short video animation was to make the animation form more colorful and let more people see this relaxed animation anytime and anywhere. In the view of the production team, the biggest advantage of short video animation is the wide spread of works. In a fast-paced environment, short videos that convey happiness and positive energy are more popular.
"Happy Hammer" is only 3 minutes per episode, and the topic that is extremely close to life always makes people shine. Popular online words such as "daily life", "adventure" and "moonlight clan" will never be late, and the experience of the male host "hammer hammer" is always in stitches. After laughing, there are some good reasons to remember.
In order to adapt to the changes in the network environment, the creative direction of the team is constantly changing. "At the beginning, the animation form was relatively simple, and it was presented in the form of dialogue and simple pictures. Constantly improve the story content, video quality and more action pictures. "