Entertainment real estate businessman Pan Shiyi, known as Lao Pan, is from Tianshui, Gansu Province. He is not tall, not strong, and his hair is not thick, but he is agile and strong in mind and body. Those who are still young are not confused. They have endured the hardships of the Cultural Revolution and enjoyed the blessings of reform, so they can move up and down, bend and stretch. Pan Shiyi, a real estate businessman who is basically entertaining, good at playing with concepts, and good at counter-planning - will never be in the majority.
Date of birth: October 1963
Hometown: Tianshui, Gansu Province.
Position: Chairman and Co-President Graduate School: Hebei Petroleum Vocational and Technical College
Mr. Pan Shiyi, Chairman and Co-President of SOHO China Co., Ltd.
Pan Shiyi , was born in Gansu. After graduating from university, he worked for the Ministry of Petroleum. In 1987, he started his own real estate development career in Shenzhen and Hainan. In 1992, Mr. Pan co-founded Beijing Vantone Industrial Co., Ltd. and developed a series of real estate projects in Beijing, including Beijing Vantone New Century Plaza, Air China Tower, and Beijing Vantone Ideal World. (Now renamed Metro International).
In 1995, Mr. Pan Shiyi and his wife Ms. Zhang Xin founded SOHO China Co., Ltd. together. Since the establishment of the company, the two have jointly developed a series of real estate projects, including: SOHO Modern City (10 30-story buildings, including 2,200 apartments and shops, completed in 2000); Boao Blue Coast (115 riverside luxury villas, completed in 2002); Jianwai SOHO (one of the largest real estate development projects in the heart of Beijing, leading the creation of a fashionable and modern business community for Beijing, which is currently under construction Center); The Commune at the Foot of the Great Wall (a contemporary private residential architectural art collection designed by 12 Asian architects and won the grand prize at the 2002 Venice Biennale. The first phase of the project has been completed and serves as a commune-style hotel operation, the second phase is still under construction).
In 2002, Mr. Pan Shiyi received widespread attention and popular reports from domestic and foreign media, including Time Magazine, CNN, CCTV, Wall Street Journal, South China Morning Post, etc. Time Magazine once reported on Pan Shiyi in its November 2002 issue, "Real estate developer Pan Shiyi has brought bright colors to China's always monotonous apartments and office buildings...Pan Shiyi's properties have become international in taste."
SOHO Modern City, with a construction area of ??480,000 square meters
Biography of the character
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Born in rural Tianshui County, Gansu Province in 1963, his father is "right wing".
In the autumn of 1977, his father was rehabilitated and the family changed their rural household registration to urban household registration and moved to Qingshui County, Gansu Province.
In 1979, he was admitted to Lanzhou Peili School (technical secondary school)
In 1981, he graduated from Peili School and was ranked second among 600 students by Hebei Petroleum University. Admission to the Pipeline College (College)
In 1984, he graduated from the Petroleum Pipeline College and was assigned to the Economic Reform Research Office of the Pipeline Bureau of the Ministry of Petroleum in Langfang, Hebei Province
In 1987, he resigned and went to Guangdong to "go to sea"
In 1989, he came to Hainan Province with a boss.
In 1990, he partnered with Feng Lun, Wang Gongquan and Zhang Mingeng to establish Hainan Agricultural High-tech Joint Development Corporation (referred to as "Agricultural High-tech Investment") - the predecessor of Vantone
In August 1991, Vantone Company was established and borrowed more than 10 million yuan at high interest rates to speculate in real estate. During the second wave of economic boom in Hainan Province for more than half a year Earn more than 10 million yuan
On the eve of the real estate crash in Haikou in August 1992, Pan returned to the northwest to investigate market opportunities, and then went to Beijing for market research. In the canteen of Huairou County Government, he accidentally heard that Beijing City had given Pan managed to obtain one of the four joint-stock company targets for directional fund-raising and became the beginning of his fortune.
In 1992, Beijing Vantone Industrial Co., Ltd. was founded.
In 1992, Vantone New World Plaza opened in Fuchengmen, and Deng Zhiren, chairman of Hong Kong Leaders Bank, found Vantone Company Request sales agent. Deng Zhiren achieved success in agency sales through successful advertising and pricing strategies, selling Wantong New World Plaza for three times the market price at the time.
In 1995, he founded SOHO China Company (formerly Beijing Hongshi Industrial Co., Ltd.)
In 1996, he founded the project company Beijing Zhonghongtian Real Estate Co., Ltd. to develop SOHO Modern City
Recent awards
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l. In 2003, he was invited as a speaker by the "World Economic Forum";
2. In 2002 and 2003, he was invited to be the keynote speaker at the "Boao Forum for Asia" twice;
3. Selected as one of the "Most Influential People in China";
4. In 2001, it was selected as one of the "Top Ten Most Influential Figures in China's Real Estate" by the Shenzhen Housing Fair;
5. Jianwai SOHO was named one of the "Top Ten Influential Real Estate Properties in Beijing in 2002";
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6. Jianwai SOHO topped Sina.com’s “Top Ten Best-Selling Real Estate Listings in Beijing in 2002”.
Who is Pan Shiyi? "Lao Pan Qiren" on the Panshiyi.com network introduced it this way: "Pan Shiyi, known as Lao Pan, was born in Tianshui, Gansu Province. He was not tall, not strong, and his hair was not thick, but he was agile and strong in both physical and mental skills. He was not old enough to be confused, and he had been through the Cultural Revolution He has experienced hardships and enjoyed the blessings of reform, so he can move up and down, and he can bend and stretch." In the introduction of the candidates for "2001 China Economic Person of the Year", there is another description: "Pan Shiyi, Beijing Hongshi Industrial Co., Ltd. Chairman. In China’s real estate industry, he is not the richest, and his Hongshi Company is not the largest, but he is undoubtedly the most eye-catching... The restless Pan Shiyi challenges China with his own industry. Order and Discipline in the Real Estate Industry"
Pan Shiyi was born in a small village near Maijishan, Tianshui, Gansu in the 1960s. In early 1988, Pan Shiyi went to Shenzhen to work for others as a department manager. Later, he went to Hainan, opened a company with his friends, became his own boss, and started his business career. With his personal efforts, Pan Shiyi quickly completed the accumulation of original capital.
In 1993, Pan Shiyi registered Beijing Wantong Industrial Co., Ltd. in Beijing and served as legal representative and general manager, beginning his innovation and entrepreneurship in the Beijing real estate industry.
In early 1995, Pan Shiyi left Vantone and founded Beijing Hongshi Industrial Co., Ltd. In 1996, it merged with other companies to establish Beijing Zhonghongtian Real Estate Co., Ltd., which developed a development located on the east side of Guomao Bridge with a total construction area of ??480,000 Modern City has an impressive record of selling 300 units per month, and some buildings have been ordered for 50 units before demolition.
At the end of 1999, a long book written by the developer of Modern City The text "SOHO Modern City. Home Office. Cool.com" appeared in many media, and the concept of SOHO was officially launched.
In early January 2001, advertisements for SOHO Modern City with an avant-garde bald image appeared on a large scale. At the same time, a SOHO Modern City Tower book with a silver-gray cover and more than 100 pages was published with a large number of photos. , comics and illustrations explain the three spaces of SOHO Modern City. The "a little avant-garde, a little alternative" style has attracted the attention of the market, and the word SOHO has begun to be widely mentioned. Later, some media reported that the sentence "Are you ready for SOHO?" in Lou's book was extremely inflammatory; on January 8, SOHO Modern City opened for subscription, and 70% of it was subscribed in less than a month. , especially in the first three days of opening, daily sales exceeded 100 million. The lively scene of customers queuing up to order orders at night is reminiscent of Beijingers queuing up to buy Chinese cabbage twenty years ago. At this time, SOHO's model rooms have not yet been completed; after the Spring Festival, the model rooms will be officially opened to the public. On the first day, 3,500 people came to visit. By March, home-buying customers could no longer afford the ideal apartment type and could only wait for other customers to check out.
On August 20, 1999, 36 Hyundai City sales staff, including 4 deputy sales directors, were poached by China No. 1 Mall. Due to the great influence of the Modern City project on the Beijing real estate industry, Therefore, this matter has become a hot topic in the industry. So far, Modern City is the most controversial project in Beijing, and Pan Shiyi has naturally become the most controversial figure in Beijing's real estate industry.
Pan Shiyi is constantly in the news, including the modern city poaching incident, the ammonia gas incident, check-out without reason, and its upgraded version of check-out with rewards, and zero-price auction, which has caused great controversy in the Chinese real estate industry; and He was accused of being "the most hypocritical person in Beijing" in terms of his conduct as a person, and so on. There were many things, some of which were true and some false. All of them were brought to the media by Pan Shiyi with a smile and told to the public. As a result, his properties sold more quickly.
Pan Shiyi is indeed extremely popular, whether in the media industry or the real estate industry. But some people curled their lips: Pan Shiyi just married a good wife. A good wife is Zhang Xin. In 1994, Zhang Xin, an investment consultant on Wall Street in the United States, returned to her hometown of Beijing with full enthusiasm for China. Unexpectedly, she encountered an earth-shattering love in the place where she spent her childhood. "He ignited my romantic passion." Half a year later, Zhang Xin and Pan Shiyi got married.
No one believes that a semi-foreign woman who has lived abroad for 15 years can interact with a woman who has never been abroad, cannot speak a word of English, speaks with a Gansu Tianshui accent, and has to use a pen to talk to others. If you get married to a person who is written down in the notebook so that others can't understand, it will certainly not end well.
A marriage that was not favored by others miraculously developed well. With the launch and hot sales of SOHO Modern City, Jianwai SOHO, Boao C?te d'Azur, and Architect Corridor, the couple's marriage has become one of the most successful marriage cases in the eyes of the world. It is not a typical example of a talented man and a beautiful woman, nor is it the romance of Cinderella meeting Prince Charming, nor is it a legend of a Chinese man marrying a half-foreign woman. But it is very difficult to give it a name. To be honest, strange men like Pan Shiyi are unparalleled in China for the time being, and women like Zhang Xin are unparalleled. They are peerless twins.
Pan Shiyi’s popularity in China’s real estate industry also lies in his and his wife Zhang Xin’s architectural concepts. Modern City hired South American designer Antonio. He has presided over the design of the Commercial Office of the Spanish Embassy, ??the Beijing Office of the French Schneider Company, and the Beijing International Friendship Apartment. He is also a super movie enthusiast. In his designs, elegance and unrestrained coexistence.
The industry claims that Pan Shiyi made a building come alive by relying on a concept. An article from "Boutique Shopping Guide" "Do Conceptual Houses Attract You?" 》 once pointed the finger of criticism at SOHO Modern City. Some people say that concepts are a bluff, especially for those whose receptive abilities are still in their infancy. But there are also claims that Lao Pan, as a real estate developer, has made a building come alive with one concept, and SOHO can be called the pinnacle of real estate marketing. The reason why concept houses are eye-catching is that the "concept" can be extracted to show that the developer is not confused. At least he understands the project he is working on and understands his customers.
The media still likes Pan Shiyi. Even the most powerful media such as China Central Television is no exception. Pan Shiyi is a star in the limelight. Therefore, some people say that Pan Shiyi is the person who knows best crisis public relations in China. In other words, he is also the businessman who knows how to use the media best.
Pan Shiyi’s wife Zhang Xin, who has a Cambridge background, is in charge of the SOHO design project. Her vision for SOHO is to create a natural, free and comfortable space and atmosphere. Zhang Xin, who has good relations with foreign embassies in China, was invited by the Italian Ambassador to China to give a speech titled "From Tiananmen to SOHO" to many embassies in China and commercial offices in Beijing. Most of them had visited the SOHO model room. I am very excited to see such a new concept of good houses in China.
In August last year, Pan Shiyi announced to the press in Hainan that the 1,000-acre villa D?D Boao C?te d'Azur in Boao Town officially broke ground. This is Pan Shiyi's first project in Hainan. , is also Pan Shiyi’s first move to return to Hainan after ten years, thus sending a signal for Beijing’s real estate industry to enter Hainan.
According to Pan Shiyi himself, it only took two months from the idea to the start of construction when he decided to invest in Hainan. As for why he went to Hainan to invest, Pan Shiyi said that the first was the natural environment; the second was the interest; third, the current real estate in Hainan was lifeless, so it was the right time to enter. But more importantly, it is to fulfill a dream. Ten years ago, I came to Beijing with a lot of disappointment in Hainan. After ten years of baptism, it was time to start working on Hainan again.
SOHO Modern City
Jianwai SOHO
Hainan Boao Blue Coast
Architect Corridor
… …
Epic architectural masterpieces were born in the hands of Pan Shiyi and his company. Pan Shiyi has become a big name in China's contemporary real estate industry.
The media and the real estate industry still have a series of discussions and disputes about Lao Pan. No one can predict what kind of criticism Pan Shiyi and the new projects he will develop will encounter. When there are people talking and walking, the world will be rich and colorful. After all, if a walker wants to walk well, he must not pay attention to what others say.
Pan Shiyi is Pan Shiyi.
Pan Shiyi's BLOG
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