1, Obama's success lies in his personal charm and expressive force, persuasiveness, tone and vocabulary expression in his speech. As the winner of the 2009 Nobel Peace Prize, the 44th and 45th presidents of the United States and the first African-American president in American history, his speech was full of passion and energy, which fully mobilized the atmosphere of the American people. "Yes, we can" not only affirmed his American life, but also affirmed his self. America also made people believe that "we can do what we want; We will stand at the peak of the world, we will do better, and then he will take the United States to a better tomorrow. " With such persuasiveness, Obama persuaded the American people to support him and defeated one competitor after another.

2. The artistic features of Obama's speech:

1), a wide range of examples

Extensive examples are an artistic feature of Obama's speech. Give some ordinary and beautiful examples, give people a compliment that the president is thriving and living like everyone else, and yearn for everyone's desire. Every example touches people's hearts. Such appeal and affinity naturally support the people.

2), the real content

Obama's speech is true. Really admit and face the current difficulties, truly face the doubts of the whole world, truly admit your own mistakes, and the mistakes of the US government instead of covering up the past with various excuses.

3) American optimism

Obama's speech was optimistic, or shared the optimism of Americans. "The United States will eventually solve these difficulties."

4), firm belief

Obama's speech has its own persistence, persistence in traditional values, persistence in the ideal of founding a country, and persistence in peace and justice.

5) Strong parallelism

Natural and powerful parallelism, Obama's speech is full of parallelism sentences, progressive tone and gradually strong vocabulary, which is inflammatory and touching. Although deep and down-to-earth in emotion and tone, it gives people a power to forge ahead. Sadness or joy, sadness with longing, joy with persistence and firmness.