Leo Burnett Quotes
1. Be loyal to your duties, work hard, love glory and trust your intuition.
2. The advertisement tells people: "This product gives you such benefits, you can find it here."
3. I think it is the spirit of reaching for the stars that makes many of us work hard for a long time. Wherever we go, let the works fully express this spirit and drive us to abandon the good works for the masterpieces.
4. I gradually learned that even an idiot can write a bad advertisement; but to come up with something good, you really need a genius.
5. If the facts support you and you believe in yourself, you will rarely lose in the fight for creativity.
6. No matter how well done advertising is, it will never be able to create sales.
7. Keeping your word, abiding by time limits, and keeping promises are not only inherent morals, but whether we can do them or not determine what kind of person we become. Personality is also formed in this way.
8. In our industry, when you start to care more about counting money than advertising and serving customers, you will soon find that there are not many money to count.
9. A holistic solution begins with the individual efforts of a single individual.
10. Plan in advance, but stay flexible.
11. My only warning is that the company's growth must not come at the expense of integrity; I believe that integrity is the soul and driving force of this advertising agency.
12. A good advertisement is a happy marriage of pictures and words, not a competition between them.
13. Anyone who thinks that the public can be fooled and led by the nose underestimates the public; of course, he will not have any great achievements in the advertising circle.
14. Be dedicated to your duties, work hard, and love, honor, and trust your instincts.
15. Let us continue to be famous for this: "This agency spends most of its time improving its concept rather than defending its correctness."
16. When a company grows bigger, sometimes there are unspeakable pains; but, believe me, this kind of pain is really insignificant compared to downsizing or stagnation.
17. People often ask me why I chose advertising. In fact, advertising chose me.
18. For a company of our size, it is obvious that operations must be carefully divided, but this does not mean that we must be "localized."
19. I like our company to look like a barefoot agency, always striving to "wear other people's shoes" and thinking of others as a farm of hard work, not leisure. Sightseeing farmhouse.
20. Advertising has no eternal success.
21. I like our company to look like a barefoot agency, always trying to "wear other people's shoes" and put ourselves in other people's shoes - a hard-working farm, and Not a farmhouse for casual sightseeing.
22. Excellent taste, high moral standards, responsibility to the public and an attitude of not applying pressure or threats - these things will help you achieve something in the end.
23. Having a comprehensive curiosity about life is still the secret to the success of great creative people.
24. I learned to practice what I call constructive dissatisfaction.
25. I firmly believe that excellent creative works will always be the central axis of a successful agent's progress - it was in the past, it is now, and it will be in the future.
26. The work of advertising agencies is warm and completely human. It touches people's needs, desires, dreams and hopes; such work can never be completed on a factory production line. .
27. To occupy the market, you must first occupy the hearts of consumers.
28. I believe that one of the greatest dangers of advertising is not misleading the masses, but making them terribly boring.
29. I believe that in human history, there is only one person who is indispensable, and he is Adam.
30. Our industry is creativity. Creativity thrives best in a congenial atmosphere.
31. Words are a powerful tool in our industry. Words inject passion and soul into the expression of ideas.
32. Friction creates a spark, which ignites a prairie fire of great creativity.
33. At any time, we should examine ourselves for signs of internal corruption that accompany success. These signs are complacency and bureaucracy.
34. The consuming public does not really know what they want. Until those ideas are presented to them in the form of merchandise. If they could tell you what they want in advance, there would be no wheels, no levers, no cars, no airplanes, no televisions.
35. When looking for creative candidates, I am always highly interested in people who are almost innocently curious about life.
36. The best way to achieve instant flow is to make good use of time, which directly affects our actual expenses and profits.
37. The only valuable creative meeting is one in which everyone involved starts with the same facts as the basis for discussion, and treats them with magnanimity no matter how wild the argument may sound at first. And show humble respect.
38. Uphold the sole truth and sacred personal integrity that we swear to uphold.
39. As far as I can see, the biggest problem is how to avoid being arrogant.
40. I listen to everyone and record everything they say, especially business people. Because they are always closest to the crowd.
41. The operation of our organizational structure should not exclude those "dissidents" and those who do not follow the rules.
42. Compared with the company's appearance and financial status, we should care more about the soul of the company - that is our values, enthusiasm and integrity.
43. In my opinion, the greatest achievement of advertising is to convince people; and nothing is more convincing than the product itself.
44. Anyone who thinks that the public can be fooled and led by the nose underestimates the public; of course, he will not have any great achievements in the advertising circle.
45. When dealing with people, I learned a very simple fact: "No one makes mistakes on purpose." This realization allows us to focus on finding a remedy without making the person who made the mistake feel worse than death. If the man is a piece of cake, his guilt will be his most painful condemnation.
46. Advertising cannot create a miracle for a product that people do not need or desire. However, a skilled advertiser can bring out previously overlooked features of a product and arouse people's desire to own it.
47. Insist on not letting expediency replace principles, and never let exaggeration cover up the facts.
48. We create advertisements to sell products, but please also remember that advertising has broad social responsibilities.
49. The growth of our business volume comes more from the growth of existing customers than the increase of new customers.
50. A fact that applies to everyone - you must first become friends before the other person will listen to your advice.
51. Creativity brings life and interest to people.
52. Great creativity or print advertising is always unexpectedly simple, touching people's hearts without leaving a mark.
53. If you want to write nonsense, you should write it decently, not vulgarly.
54. I firmly believe that excellent creative works will always be the central axis of a successful agent’s wheel of progress. It was, is, and will be in the future.
55. A capable creative person will not think that his job is just to make an advertisement or a set of advertisements. He will definitely work hard to understand other factors that affect product sales.
56. I gradually realized that without good customers, there would be no good advertising; without good advertising, there would be no good customers.
Also, no customer will buy an advertisement that he or she is not interested in or cannot understand.
57. We should constantly remind ourselves that only the country with the highest utilization of time will have the opportunity to have the greatest income and the best profit for the company.
58. A sales idea has basically never changed and must be attractive and relevant. But in today's world of advertising noise, if you can't be noticed and trusted, you'll still accomplish nothing.
59. "Reaching for the stars" may sound naive, but it is a passionate belief of mine; maybe the world should have more such romance.
60. In the planning process, I like the feeling of taking risks on the edge of the unknown realm of great ideas; but as long as we know how to use facts as a tool, we have the opportunity to conquer the city.
61. Good advertising not only conveys information, it also penetrates the hearts of the public with confidence and hope.
62. Great creativity creates great advertising companies, and great advertising companies still aim at great advertising.
63. Too many advertisements try not to exceed people’s IQ, but end up being ignored.
64. A fun environment can nourish creativity. No one works just for fun, but it does not mean that work cannot be interesting.
65. I have always held an attitude: there are no "problem customers", only major problems of customers. Struggling with problems will always waste more time and energy than seeking solutions.
66. The secret of originality in advertising is not to create novel and fancy images and words, but to combine familiar words and pictures to create new interest.
67. Even regardless of ethical considerations, dishonest advertising has been proven to be unprofitable.
68. Any achievements I have enjoyed are entirely due to a high sense of responsibility for clients and work, a passion for achieving perfection at the expense of oneself, and an inability to tolerate sloppy ideas, sloppy and careless work. and unsatisfactory works.
6-9. It should be simple, memorable, and interesting to watch.
70. You can grow in the advertising industry, but you don’t have to grow old.
71. I have always felt that advertising can be exciting, and I enjoy it. I feel that it is valuable, meaningful and respectable. At the same time, advertising is also an industry that requires careful consideration and full effort.
72. I found that writing a speech about good advertising is far easier than creating a good advertisement.
73. Let’s continue to be known for this: an agency that spends most of its time improving its philosophy rather than defending its validity.
74. Elegant taste, high moral standards, responsibility to the public and an attitude of not applying pressure or threats will help you achieve something in the end.
75. Have you missed great opportunities again and again? Is it because you have reached a crossroads and you are always unaware of it?
Extended reading
Li Qi’s famous sayings
Li Qi’s famous sayings
1. Clap your hands to catch the west wind. Startled the obedient dragon. The green mountains and green waters are the same in ancient and modern times. There is only one moon on the mountain, shining brightly on the river. The clock falls at one o'clock. It's like empty space. Taoists never live in cloud peaks. But people with sake jars meet each other wherever they go.
2. The rain follows the clouds, baiting the wind and drinking the mist, a life-long game. There is nothing in the void in the smile, but there is something magical and majestic about it.
3. A young man counts flowers and whiskers at will, but he has no intention of growing old.
4. The flowers are deep and people are quiet, and the curtains are locked to keep the fragrance clear throughout the day. The red medicine railings and jade cases are graceful in the spring breeze.
5. The clear song downstairs, the song of the water flowing through the spring breeze. Dream clouds and smoke trees, according to Jiangnan Road. Blue water and yellow sand, dreaming of finding plum blossoms. There are countless flowers, and I am speechless when I ask about them. The bright moon goes with everyone.
6. Who is in the boat in Luomei Village, surrounded by dreams and misty rain on the clear stream. () Peach blossoms, flowing water and mandarin fish fat are just the right place to take advantage of, the river and the sky.
7. Hanging a stick and walking through the green Xiao, blowing flowers drunkenly around Jiangmei. My thoughts in my hometown are always reminding me of each other, and this means that I can meet my potential.
8. Deep in the spring water lake, there is a roadless sandbank hidden by bamboo. I came with the falling flowers, but I went back believing in the east wind. Stay, stay, and take a closer look at the mist and rain on the two mountains.
9. The eyes are so full of joy that they want to slip away. Green mountains and beautiful eyebrows.
10. Sweep the dreambei of Yunnan and see the autumn water of the three rivers and five lakes. Two interpretations of the wild song, one pure move, transcending thousands of miles.
11. The beauty is not seen at dawn, and the clouds roar with a long whistle. The clear water fills the pond, and a branch of wind blows outside the bamboo. Wonderful, wonderful, the moon is bright in the sky in the middle of the night.
12. Fortunately, the Han family owes a great debt of gratitude, and this life will end with Hu Zhongli. This person was so grateful to the Han Palace that he killed all the grass on the Qingqing Plain.
13. The autumn wind blows, rustling the leaves. Yueyang listens to mourning kites upstairs, but who knows the desolate moon in the river downstairs. The fog and rain sink into the clouds and dreams, and the misty waves in the cave are misty. Unfortunately, there is nowhere to ask Xiang Ling, only the ruthless river flows around the lonely city.
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Li Ao’s famous quotes
Li Ao’s famous quotes
1. Sometimes explanations are unnecessary : The enemy does not believe your explanation, but your friend does not need your explanation. Li Ao
2. If you are weak, you will not have a good life; if you are strong, you will not have a good death. Li Ao
3. One. What should people do so that their life is not in vain: like what you like, defeat what you don’t like, and live through what you hate! Li Ao
4. The first happiness in life is to do what you think you can’t do. The second happiest thing in life is to do what others think you can't do. Li Ao
5. My way of scolding others is that others call them bastards, but I have a skill, I can. Prove that you are a bastard Li Ao
6. An iron pestle can be ground into a needle, but a wooden pestle can only be ground into a toothpick. No matter how hard you try, it will be useless. Li Ao
7. If you don't take the initiative, a beautiful woman will let other men crawl on her. If you don't refuse, an ugly woman will crawl on you. If you don't commit, no woman will let you crawl on her. In fact, the same goes for work. If you take the initiative, others will take away your good position. If you don't refuse, you will be assigned all kinds of troubles, and you will often be criticized. If you don't commit, no leader will believe you, because the leader will not feel your determination. Li Ao
8. Forgot who I am Li Ao
Obruchev's famous sayings, Pooh's famous sayings, Chershevsky's famous sayings, Li He's famous sayings
Li He's famous sayings
1. The stone veins are dripping with water and the springs are dripping with sand, and the ghost lamps are like paint dotted with pine flowers.
2. The sky is divided into golden mirrors, and the human world is looking at the jade hook.
3. Black clouds are covering the city. The city is about to be destroyed, and the armor's light shines on the golden scales of the sun.
4. If you fail to shoot a tiger, you must practice your arrows again.
5. The orchid dew is like a cry. Eyes, no matter what, the fireworks cannot be cut off.
6. When the rooster sings, the world becomes white.
7. The broken jade phoenix of Kunshan cries, and the hibiscus weeps and the fragrant orchid smiles in front of the twelve gates. Melting cold light, twenty-three silk threads move the purple emperor
8. The window contains a distant view of the book, and the fish holds a fragrant hook close to the rocky ground.
9. I hang my wings now and attach myself to the underworld. , In the future, I will not be ashamed of snakes and dragons.
10. I don’t know how high the sky is and how thick the yellow earth is. I only see that the moon is cold and the sun is warm, and () comes to fry people’s lives.
11. The most valuable thing in life is to know oneself, and to meet flesh and blood relatives from all over the world.
12. Looking at Qizhou in the distance, nine smokes are lit, and wine is poured into a glass of sea water.
13. Knocking the thin bones forward still has the sound of copper.
14. Why don’t men take Wu Gou and collect the fifty states in Guanshan? Please come to Lingyan Pavilion for a while, as if you are a scholar and a marquis of ten thousand households.
15. The sand in the desert is like snow, and the moon in Yanshan Mountain is like a hook. Why should I be golden and have a strong brain? Walk quickly to enjoy the clear autumn.
16. Ghosts in autumn graves sing Bao family poems, hating the blue of the earth for thousands of years.
17. It’s a pity that the beautiful fragrance is falling at dusk, and you don’t need a matchmaker to marry with the spring breeze.
18. Looking for chapters and excerpts from old carvings, a jade bow hangs on the curtain of the dawn moon. I don’t see the Liaohai sea every year. Where can I cry in the autumn wind?
19. If the sky is sentimental, the sky will also grow old.
Li He's famous sayings
Li He's famous sayings
1. Stone veins, flowing water, springs dripping sand, ghost lights like paint dotted with pine flowers.
2. There is a golden mirror in the sky, and a jade hook in the world.
3. Dark clouds are pressing down on the city, threatening to destroy it, and the light of armor opens towards the golden scales of the sun.
4. If you fail to shoot a tiger, you need to practice your arrows again. If you want to kill a dragon, you need to keep sharpening your sword.
5. Orchid dew is like crying eyes, nothing is in the same heart, and fireworks cannot be cut.
6. When the rooster sings, the whole world becomes white.
7. Kunshan’s broken jade phoenix screams, hibiscus weeps and dew fragrant orchid smiles. The cold light melts in front of the twelve doors, and the twenty-three silk threads move the purple emperor
8. The windows contain distant colors and open to the book cover, and the fish hold the fragrant hook near the rocky rock.
9. Today I hang my wings like a dragon, but in the future I will not be ashamed of a snake and become a dragon.
10. I don’t know how high the blue sky is and how thick the yellow earth is. I only see that the moon is cold and the sun is warm, and () comes to fry people’s lives.
11. The most valuable thing in life is to know oneself, and to meet flesh and blood relatives from all over the world.
12. Looking at Qizhou in the distance, nine smokes are lit, and wine is poured into a glass of sea water.
13. Knocking the thin bones forward still has the sound of copper.
14. Why don’t men take Wu Gou and collect the fifty states in Guanshan? Please come to Lingyan Pavilion for a while, as if you are a scholar and a marquis of ten thousand households.
15. The sand in the desert is like snow, and the moon in Yanshan Mountain is like a hook. Why should I be golden and have a strong brain? Walk quickly to enjoy the clear autumn.
16. The ghosts in autumn graves sing Bao family poems, hating the blue of the earth for thousands of years.
17. It’s a pity that the beautiful fragrance is falling at dusk, and you don’t need a matchmaker to marry with the spring breeze.
18. Looking for chapters and excerpts from old carvings, a jade bow hangs on the curtain of the dawn moon. I don’t see the Liaohai sea every year. Where can I cry in the autumn wind?
19. If the sky is sentimental, the sky will also grow old.
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