How to understand innovative thinking

How to understand innovative thinking? Everyone knows that the spirit of innovation is the source of a country’s sustainable development. The key to the progress of science and technology lies in innovation. Society can only continue to innovate if we continue to do so. Only under such circumstances will sustainable development occur. So how to understand innovative thinking? How to understand innovative thinking 1

About what is the meaning of innovative thinking

Innovation and innovative thinking. What is innovation? Innovation is a word that appears very frequently in our country in today's world. Entrepreneurs, government officials, our university professors, and our classmates here almost all talk about innovation. At the same time, innovation is also a word. Very old word. In English, the word innovation originates from Latin.

Its original meaning has three levels of meaning,

One is update.

Second, create something new.

Third, change. As a theory, innovation was formed in the 20th century. Schumpeter, a professor at Harvard University in the United States, was a familiar person who studied economics and management. He introduced innovation into the economic field for the first time in 1912.

Innovative thinking refers to the thinking process of solving problems in novel and original ways. Through this kind of thinking, we can break through the boundaries of conventional thinking, think about problems with unconventional or even unconventional methods and perspectives, and propose solutions that are unique to the public. Different solutions to produce novel, original and socially significant thinking results.

Common forms and cases of innovative thinking

There are many kinds of innovative thinking. We will only introduce you to a few common and main forms or types.

(1) Divergent thinking

Divergent thinking was first proposed and founded by American scientist and philosopher Thomas Conn. Divergent thinking refers to thinking that keeps the mind active and open during the study of things or problems.

As an innovative thinking method, it is not only an important way of thinking used in scientific research and scientific and technological inventions, but also an important way of thinking used in economic and social development and business operations. Method, at the same time, is an important way of thinking that each of us should master and use in order to succeed in our career. In layman's terms, divergent thinking means thinking in a auxiliary way, thinking in multiple directions, extending from the center to all directions along a straight line, thinking from one point to one area, and to one side.

If innovation is the soul of a nation, then divergent thinking is the cornerstone of innovation. It is a typical and artistic thinking that can make us passionate (romantic) about work, life and study. It is the birthplace of wisdom (humor) and the paradise of interest (humor).

For example: "Liu Yong on Husband". One day, Emperor Qianlong went to the south of the Yangtze River and saw a farmer passing by with a hoe. He asked his neighbors: "Who is this?" He Kun stepped forward and replied: "He is a farmer." Qianlong asked again: How to write the word "farmer's husband"?

He Kun was slightly startled. He didn't know what the emperor meant by this question, so he immediately answered: "Farmer's husband" means two horizontal strokes, one stroke and one stroke. It is written in the same way as the husband of the sedan chair bearer, the husband of Confucius, the husband of the couple and the husband of the common man. After hearing this, Qianlong shook his head and waved his hands and said: As a prime minister, even though you have no talent in the world, you can't even understand the word "husband"! He turned around and said: "Liu Yong, tell me, farmer's husband" What is the meaning of the word Dang?

When Liu Yong saw that the emperor called him by name and asked him to answer, he calmly stepped forward and answered loudly: "Farmers are people who dig the soil, so they are the ones who dig the soil." The word "earth" is added with the character "human" at the bottom; the bearer of the sedan chair is a person carrying bamboo poles on his shoulders, so he should write the character "human" first and then add two poles;

Confucius knew astronomy and geography below, so he regarded it as the character "天" Husband in his early years; husband and wife are two people, they should be in love with each other, and the two characters can be added as a person; a husband is what the people in the world call him, he can carry a boat or capsize it, he is a majestic man, and he should be added with the word "cai". right. The usage is different, and the writing method should be different, so how can they be confused? When Qianlong heard this, he put his palms in his hands and laughed, and praised: "You are worthy of being a great scholar."

Another example: "Chisel the wall to steal the light." After Kuang Heng was discovered cutting a wall to steal light, people started talking a lot

Some people said: This person is too pretentious. What did he do for so long during the day? He only read at night. Is there something wrong with his brain? < /p>

Some people say: I am a stupid donkey who is too poor to even light a lamp, so why should I study? I would have gone to the sea to fish for money.

Some people say: Didn’t Kuang Heng want to become famous all over the world when he cut through walls to steal money? So his motives were impure. He was like this at a young age. What will happen when he grows up?

< p> Some said: This person is so shrewd that he even wants to steal light? We should really be careful about him in the future!

Others said: You guys, don’t be fooled by superficial phenomena. Come on, let me see, it is a lie that he cut through the wall to steal the light, but it is true to peek into the privacy!

(2) Reverse thinking

Reverse thinking refers to thinking about existing things or An innovative way of thinking in the opposite direction of theory, it is the most important and basic way of innovative thinking.

In terms of the development of things and intellectual issues, the ancients once had famous sayings: only when there is doubt, do progress; when there is doubt, make progress; when there is no doubt, make no progress; and when there is great doubt, great progress will be made, and when there is little doubt, small progress will be made. In other words, a life without problems would be dull and boring, without making waves. If a person cannot discover and solve problems, his life and even career must be in a mess.

Using reverse thinking, you can grasp it from three points.

First, when facing new problems, we can reverse the usual way of thinking about problems and think about problems in ways that common sense seems to be contradictory and seemingly impossible. Oil and water do not get along, and even today it is still considered common sense. Are oil and water really incompatible? In the printing industry, people think in the opposite direction. After testing, it was found that the oil and water did not mix with conventional stirring. However, using ultrasonic technology to mix the oil and water, and adding an appropriate amount of active agent, the problem was solved.

Secondly, when faced with problems that cannot be solved for a long time or problems that have troubled us for a long time, we should not think about problems along the inherent ideas formed by our predecessors or ourselves for a long time, making our thinking narrower and narrower. Instead, we should turn back, that is, go back to the existing train of thought and look for solutions to the problem from the opposite direction. There was a man named Nakata in Japan who wanted to invent a ballpoint pen and tried to solve the most troublesome oil leakage problem in ballpoint pens.

I have been thinking hard for a long time, but I just can’t find a solution. Later, he came back and thought that oil leakage from ballpoint pens usually occurs after writing 20,000 words. So, wouldn’t the problem be solved by making a ballpoint pen that runs out after writing 20,000 words? After the new ballpoint pen came out, it was indeed very popular among people.

Third, in the face of special problems that cannot be solved for a long time, we can adopt the method of fighting fire with fire, that is, instead of looking for a solution to this problem from another problem, on the contrary, we can find a solution to this problem from this problem. To find a solution to it by itself, the creation and practice of immunity theory are the results of this way of thinking.

At that time, faced with the plague that posed a serious threat to the lives of millions of people, many scientists were looking for a drug that could prevent and cure the plague, but Pasteur was thinking in the opposite direction to everyone else. , injecting a small amount of vaccine into people or animals to enhance their immunity and achieve the effect of epidemic prevention. Pasteur was successful.

Reverse thinking is a scientific and complex thinking method. Therefore, when using it, you must have a comprehensive, in-depth, and detailed understanding of the object you are thinking about, and follow the principle of specific analysis based on the specific situation. We must not make the mistake of simplification. Simplification can only produce fallacies and has no connection with innovative thinking that requires rigorous science.

(3) Associative thinking

Associative thinking is to match (build) a bridge of understanding between things that were originally unrelated, and to connect things that appear to be unrelated to each other. Connect things to achieve innovative thinking.

This kind of associative thinking can enable us to expand our thinking, sublimate our understanding, and grasp the rules.

① Close to Lenovo. That is, one thing is easily associated with another thing that is close in time or space. For example: we can easily think of peach blossoms from Yangchun March, and we can easily think of the Great Hall of the People from Tiananmen. Seeing the wild geese flying south, it is easy to think about whether I can return to my hometown in the south like the wild geese. Since the sum of the exterior angles of a triangle is 360, it is easy to think about whether the sum of the exterior angles of a quadrilateral and a polygon is also 360? Some major inventions , can be said to be the result of associative thinking. For example: Lu Ban was inspired by the wild grass on the mountain that could cut people's skin and invented the saw; people were inspired by the flight of birds and dragonflies and invented the airplane; people were inspired by the fact that fish can rise and float in the water and invented the saw. Get the boat, wait.

②Compare and Lenovo. That is, one thing is associated with another thing that has opposite characteristics. For example: from friends to enemies, from water to fire, from war to peace, etc.

③Similar associations. That is, thinking from one thing to another thing that is close or similar in nature to it. For example: from the sea, I think of waves, fish, ships, submarine cables, the development and utilization of resources, etc.

④Relationship association. That is, associative thinking formed by various relationships between things. Such as "The Origin and Association of Money".

In ancient times, the earliest money used in business was shells. Its value depends on the size, quality and quantity of the shell. "Shuowen" says that by the Qin Dynasty, Qin Dynasty, Qin Empire, 221 BC, wasted money. Although the word "shell" has been abolished, the word "shell" in Chinese characters is still related to money when used as a radical. How to understand innovative thinking 2

About the meaning of innovative thinking

Innovative thinking refers to the thinking process of solving problems in novel and original ways. Through this kind of thinking, we can break through the boundaries of conventional thinking. Use unconventional or even unconventional methods and perspectives to think about problems and propose unique solutions, thereby producing novel, original, and socially significant thinking results.

What is innovation?

The definition of innovation: Innovation refers to: guided by existing thinking patterns and proposing insights that are different from conventional or ordinary people's thinking, using existing knowledge and Material, in a specific environment, is an act of improving or creating new things, methods, elements, paths, and environments based on ideal needs or to meet social needs, and can obtain certain beneficial effects.

A product innovation is to produce a new product and adopt a new production method. Process innovation requires opening up the market and innovation in market development. It is necessary to adopt new production factors and factor innovation. He proposed five aspects of institutional management system, management mechanism, and institutional innovation. There is another management master in the United States who studies economics and management. Everyone is very familiar with him. This person is called Drucker.

He first introduced innovation into the management field in the 1950s, the 1950s of the last century, and there was management innovation. He believes that innovation is the act of giving resources new capabilities to create wealth. Now the word innovation has expanded to all aspects of society. For example, we talk about theoretical innovation, institutional innovation, business innovation, technological innovation, educational innovation, and distribution innovation. Our students’ learning methods must also be innovative.

Then we have a multi-faceted understanding of innovation. Saying things that others have not said is called innovation, doing things that others have not done is called innovation, and thinking about things that others have not thought of is called innovation. The reason why we call some things innovation is because it improves the quality of our work and our quality of life, some because it improves our work efficiency, some because it consolidates our competitive position, and some It has had a fundamental impact on our economy, society, and technology.

So we call it innovation, but innovation does not necessarily have to be a brand-new thing. I package old things in new forms. Packaging old things is called innovation. Taking old things with a new entry point is called innovation, changing the structure while keeping the total amount unchanged is called innovation, and changing the total amount without changing the structure is called innovation. How to understand innovative thinking 3

The importance of innovative thinking to an enterprise must first start with the enterprise's marketing model. From the era when people did not shop online to today's courier delivery without leaving home, In the past, when everyone was hungry in the middle of the night and wanted to eat, they had to go out to eat what they wanted. But now, you can open it on your mobile phone and order whatever you want, and the food will be delivered to your door, which is convenient and fast. This is The convenience brought by the changing times. Even we ourselves have become accustomed to this convenient and fast life.

As for a company’s products, if it still sticks to the traditional offline marketing model, it will naturally not be able to keep up with the development of the times. At this time, companies should break the conventional way of thinking and adopt an innovative thinking marketing model. Develop a marketing model that combines online and offline services to adapt to changes brought about by the development of the times. This is the importance of innovative thinking to enterprises.

Let me give you an example. For example, if you go shopping for clothes or furniture and electrical appliances, many of your friends may choose to buy branded products because this gives us peace of mind and ensures quality. After-sales service guarantee, even when we purchase many products, we like to purchase products with some brand awareness, not to mention consumers will have the same idea when purchasing products.

Of course, there are many consumers who only want economical benefits, but customers will go wherever it is cheaper. This naturally creates a situation of market price competition for enterprises, and the survival and development of enterprises will naturally enter a period of shrinking profits. Phenomenon. Many companies find it difficult to make a profit after excluding production and other costs. They even go into debt and face the risk of bankruptcy.

In the process of enterprise development, the times are changing, and consumers' brand consumption awareness is increasing. Whether it is product production technology that needs innovation, business management models that need innovation, marketing models that need innovation, etc., companies only have to Only by embracing the changes of the times and taking the path of innovative thinking can enterprises develop in the long term. Establishing the core competitiveness of enterprises or products is the long-term solution.

Innovative thinking is very critical in the development process of enterprises! ! Only in this way can we effectively follow the pace of the times. As times change, companies with backward thinking that cannot keep up with the times will always be eliminated. This is the significance and value of innovative thinking to enterprises.