Creativity is the only way to determine the success or failure of enterprises in the future.

————Taiwan, China, "Creativity is Wealth" by Guo Tai, page 27

Dr. Saston believes that denying other people's new ideas may lead to negative consequences. Influence. Because any creativity cannot be expressed by theory...

————〖Alex Osborne〗 American creationist "I am the person who knows the most about creativity" page 33

Once a person loses self-confidence, his or her originality will be stagnant. Therefore, it is necessary to always reward the creativity put forward by others. Regardless of whether the idea is valuable or not, the courage to put it forward is worthy of praise.

————〖Alex Osborne〗 American creative scientist "I am the person who knows the most about creativity" page 45

An advertisement will not be successful without creativity. It is advertising, and only creativity gives advertising its spirit and vitality.

————〖William Bernbach〗

China, "Planner" edited by Sun Li, page 148

Creativity has some mysterious qualities , like a legendary novel, many islands will suddenly appear in the South China Sea.

————〖James Weber Young〗

China, "Planner" edited by Sun Li, page 148

Pursuit of outstanding creators Footprints, they are not born to be great people, they often start by pursuing novel ideas in activities that are inconspicuous and people do not take seriously.

————China, "The Secret of Creation" by Wu Keyang, page 60

I think one of the greatest stimulations in life is to be new and new every day, without being restricted by old ideas, so that you can be free to look for new ideas.

————〖Roger von Yizi〗

Until recently, creative thinking that solved one of the original problems was usually regarded as an accidental product, but it is now understood that , if according to the following two concrete principles, excellent ideas can be generated consciously.

(1) Reserve judgment - is it appropriate as a solution? If you can reserve judgment before making a confirmed list (at the same time), you can create nearly twice as many great ideas.

(2) Quality comes from quantity - the more ideas you have, the more likely you are to solve problems.

————〖Alex Osborne〗 American creationist "I am the person who knows creativity best" page 101

Creativity is a very fragile thing , it is much easier to eliminate ideas than to realize them. TRW thrives on ideas, so we look for people who have ideas and don't kill them.

————Anonymous