There are many ways to calculate advertising investment. There is no book devoted to advertising budget. This content should be found in Introduction to Advertising and Research on Advertising Media. You can go and see these two books, written by Chen Peiai and written by others. I read Chen Pei's love.

Brother, as for the calculation method of advertising input and output, it is estimated that no matter how good the master is, there will be no good calculation method in the book. Because this is a worldwide problem. When will the advertising effect put in last year show? Especially when do you think the advertising effect for the brand will end, although he saw your advertisement this year and didn't buy it. But he thinks your product is very good. After three years, it will be necessary, and he will definitely buy your product. Then the effect of your advertisement is calculated in three years. If marketing reaches his whole life, it will wait until his death. Therefore, the time of advertising influence cannot be fixed, and how to calculate the input-output ratio. Isn't there a famous saying? I know I wasted half of my advertising expenses, but I don't know I wasted half.