1. There is always a belief that guides us forward: make the product good and not let down the people who support us!

2. In the early days of starting a business, massive advertising can easily create false prosperity. , covering up some essential issues. Adhere to word-of-mouth communication and believe that good products can speak for themselves!

3. How much time do you spend thinking about products every day? Remind yourself three times a day! Products are king!

4. Xiaomi’s goals Rather than how many units to sell or how much sales to make, Xiaomi has only one goal: that Mi fans think Xiaomi phones are good and worth it! Such a goal is simple and pure.

5. Do you still remember your childhood dreams? Do you still dare to tell your original dreams? No matter what the dream is, having a dream is different!

6. Xiaomi It is a very small company, so there is no success to speak of. It is more about some experiences and ideas. However, I firmly believe that the seven-character formula of "focusing on extreme word-of-mouth and quick word-of-mouth" is the key to Internet entrepreneurship. Xiaomi is a case that I have personally practiced.

7. Today at the Jinshan Annual Meeting in Beijing, I said three things: 1. In 2014, Jinshan will be 24 years old, and we must be as lively and energetic as a 24-year-old boy! 2. I used to emphasize working hard, but now I hope Everyone "works happily and lives hard" and prepares to make money to buy 2014 boat tickets. 3. I wish Jinshan brothers and sisters a sweet love, a harmonious family, and a rising career!

8. I know that the mobile phone industry is not easy to deal with. Since I am here, I must make some achievements. . What Xiaomi brings to the mobile phone industry is not relying on mobile phone hardware to make money, but also the overall user experience of triathlon.

9. When I was in my twenties, I saw an advertisement for Project Hope, "Because of your efforts, a person's life has been changed." I was very excited and hoped to do something to change others. So I went to universities to give lectures and I counted at least 100 universities. Today, I really feel that I was too naive back then, and I hope I didn’t mislead others.

10. Why are parallel-imported mobile phones cheap? (1) Customs duties, value-added tax, etc. are not paid. (2) There is no after-sales maintenance cost. (3) Forcefully bundle a lot of applications to make money. (Therefore, there is no way to compare prices between licensed products and parallel products)

11. Diligence and hard work alone are not enough, you also need to spend more time thinking about the direction of the trend. I used to be very conceited. As long as I work hard, work hard, and be diligent, I will definitely succeed. What I want to tell you today is the second truth-85% behind all success is luck. If you don't succeed and just have bad luck, you have to persevere.

12. What is the essence of innovation? Innovation is to do things that others have not done before. But the risks of innovation are very high, and most innovations ultimately fail. Therefore, I believe that the essence of innovation is the courage to not be afraid of failure! Innovation also requires a large environment: the whole society understands losers and tolerates losers. The idea that winners and losers are obstacles to innovation.

13. The most difficult question when starting Xiaomi: Xiaomi wants to sell mobile phones online. This is something that even Google has not done. Why can you do it? My answer is: Google is great. But Google doesn’t understand e-commerce. I have been doing e-commerce for ten years.

14. Someone asked me, you have invested in so many good companies and founded Xiaomi yourself. Why did you take over Kingsoft? The reason is very simple, because I love Kingsoft. If Kingsoft needs it, I have no choice and I will do my best. Go for it!

15. What is success? Success is different in everyone’s eyes. I believe that success does not mean success when others think you are successful. Success is a deep inner self-feeling. I don’t think I’m a winner, nor do I think I’m a loser. I’m just pursuing something in my heart, on the road!