1. We keep first-rate talents to do business and allow second-rate talents to develop in politics.

2. Wisdom, time and sincerity are all another kind of investment for enterprises. People who don’t understand this principle are not real company practitioners.

3. If you insist on going to the second floor, you will think of moving the escalator; if you just want to give it a try, you will think of nothing.

4. When producing popular products, we must not only introduce better quality, but also sell them at least 30% cheaper.

5. Sincerity and perseverance that never despair will change the established facts and dissolve people's firm will.

6. Regardless of other people’s ridicule, as long as you persist silently to the end, you will get the envy of others.

7. In extraordinary times, you must have extraordinary thoughts and actions, and do not be disturbed by external values.

8. Complying with the trend of society and the relationship between things is the way for enterprises to develop.

9. Only with the correct business philosophy can we make full use of talent, technology, capital, sales and other aspects of the system.

10. Taking human nature as the starting point, the business philosophy and management methods established must be correct and powerful.

11. In addition to having knowledge and moral character, operators must also devote themselves wholeheartedly and reflect at any time in order to understand the key points of management and bear beautiful fruits.

12. Obtaining reasonable profits is not only the purpose of business operations, but also the cornerstone of social prosperity.

13. You should not make money through clever bargaining. You must set a reasonable price from the beginning. Even if the other party asks for a price reduction, he will not agree to it. Instead, he will convince the customer to accept the price. In my opinion, this approach is most successful.

14. People often have a hard time seeing things in advance and retreat, but when the situation requires it, don’t make a decision when there is time. Or, even if there is no force, you must decide your own advance or retreat.

15. Surviving and prospering with companies that have dealings with you is the only way for an enterprise to maintain long-term development.

16. No matter what situation you are in, you must have the ability to find a bright path and the firm determination to turn misfortunes into blessings.