Anchor with goods.

In January 2021, the “Douyin” platform was administratively punished. In June 2021, Douyin was fined 30,000 yuan for providing prohibited content; on January 26, 2021, Douyin and CCTV Spring Festival Gala jointly announced that Douyin became the exclusive red envelope of the "2021 China Central Radio and Television Spring Festival Gala" Interactive partners.

This is the second time that Douyin has cooperated with the CCTV Spring Festival Gala after the 2019 Spring Festival Gala; on June 21, Douyin officially launched the web version for internal testing, and its official website page was also revised; 9 On March 1, Douyin issued an announcement on further strengthening the special rectification of chaos in the "rice circle".

Generation background

Since the birth of imaging technology, the most popular short video around the world is music video. However, it is difficult to shoot MVs. There are many people who can randomly act in front of the camera, and there are not many people who can speak and sing to the camera anytime and anywhere.

Dubsmash's lip-sync performance mode creatively solves this problem. Through audio lines, I have written the script for you, and you only need to perform, and the audio duration is very short, less than 10 seconds, which reduces the expression The cost increases the interest of the content, and it happens that this low-cost content also becomes easy to spread.