The role of business etiquette in business interactions

Introduction: Business etiquette is a code of conduct that reflects mutual respect in business activities. The core of business etiquette is a code of conduct that governs all aspects of our daily business activities.

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1. My understanding of business etiquette. Etiquette is self-discipline expressed in certain and conventional procedures in interpersonal communication. The process of respecting others involves dressing, interaction, communication, emotional intelligence, etc. From the perspective of personal cultivation, etiquette can be said to be the external manifestation of a person's inner cultivation and quality. From a communication point of view, etiquette can be said to be an art, a communication style or a communication method applicable in interpersonal communication. It is a customary practice in interpersonal communication to show respect and friendliness to others. From the perspective of communication, etiquette can be said to be the skills of mutual communication in interpersonal interactions, the preferred behavioral norms and customary forms used to express respect, goodwill and friendliness. It can be roughly divided into five branches: government etiquette, business etiquette, service etiquette, social etiquette, and foreign-related etiquette. Business etiquette is an important part of etiquette and is a code of conduct that reflects mutual respect in business activities. Its core is a code of conduct that governs all aspects of our daily business activities. The core role of business etiquette is to reflect mutual respect between people.

2. The scope of application and its principles of business etiquette

The scope of application of business etiquette is divided into the following aspects:

(1) Be careful when first communicating Business Etiquette

When you go to a company to check the level of its management, you generally look at three aspects: first, whether there is noise; second, whether the dress is standardized; third, whether the distance between people is appropriate, especially between men and women. Is the distance between them measured?

(2) Pay attention to business etiquette in official interactions

Paying attention to etiquette in official interactions has two functions: first, draw clear boundaries and maintain an appropriate distance from the person you are communicating with, that is, Classmates and friends should also call them "Mr. Li", "Mr. Wang", etc. to show their interests; secondly, to maintain the corporate image. Individuals represent enterprises, and they need to pay most attention to business etiquette on the following occasions: celebrations, ceremonies, business meetings, business activities, welcomes and farewells.

(3) Pay attention to business etiquette in foreign-related interactions

For example, when shaking hands, in business, only use the right hand to shake hands; when giving gifts, chrysanthemums cannot be given to Chinese people, let alone Europeans and Americans, wait. In short, we must respect the customs and habits of the people we interact with

The basic principles of business etiquette include: respect, abiding by time and promises, honesty and trustworthiness, enthusiasm and thoughtfulness.

3. The role of business etiquette

Some people say that long-term vision, a wise mind, and astute conversation are the three most powerful tools in the business. But I think that business etiquette, as a bridge and link for human beings to communicate feelings, establish friendship and carry out various activities, is also an indispensable fourth tool. To some extent, it is even more powerful than other tools. more important. Therefore, it can be said that business etiquette is an essential tool for engaging in business activities. Some people regard business etiquette as a stepping stone for business people, some say that business etiquette is the passport for business activities, and some even bluntly say that business etiquette will determine the success or failure of business activities. The role of business etiquette can be summed up in one word: strengthening quality internally and shaping image externally. Specifically, business etiquette has the following important functions

(1) Business etiquette helps to improve the personal quality of business personnel

Market competition is ultimately a competition of personnel quality. For business personnel, It is said that the quality of business personnel is the expression of personal accomplishment of business personnel. Self-cultivation is reflected in details, and details show quality. The so-called personal quality refers to the basic performance of dealing with others in business interactions, such as smoking. Generally, well-educated people do not smoke in front of outsiders; well-educated people do not speak loudly in public; in business interactions, Wearing jewelry should also adhere to certain principles: it must conform to the identity, preferably less, usually no more than three types, and no more than two pieces of each type. At the same time, attention should be paid to the harmony with the clothing. Texture and color should be harmonious, harmony produces beauty.

(2) Business etiquette helps to establish good interpersonal relationships

In business interactions, people influence, interact, and cooperate with each other. If certain norms are not followed, both parties will There is a lack of basis for collaboration. Among many business norms, etiquette norms can make people understand what should be done, what should not be done, what can be done, and what cannot be done, which is helpful to determine self-image, respect others, and win friendship.

(3) Business etiquette helps maintain the image of business personnel and the company

The image of a company is shown by each employee of the company. A good corporate image helps It is important for enterprises to gain a favorable position in the fierce market competition, while a poor corporate image will often lead to the decline of an enterprise.

The image of a business person or corporate employee is the comprehensive and systematic impression formed by his physical appearance, behavior and speech in the minds of the people he interacts with during business interactions. It is an important factor that affects whether the interaction can be harmonious and successful. Business etiquette is a very important means of shaping image. For example, in interpersonal communication, being polite in speech makes people civilized; being polite in behavior makes people elegant; behaving etiquette makes people beautiful; dressing in etiquette makes people enhance their self-confidence. The use of business etiquette can create a good organizational image in the public mind, enable enterprises to remain invincible in the fierce market competition, and produce good social and economic benefits.

(4) Business etiquette can enhance the feelings between business people

In business activities, as the interaction deepens, both parties may have certain emotional experiences. It manifests itself in two emotional states: one is emotional excitement; the other is emotional rejection. Etiquette can easily attract two parties to each other, enhance feelings, and promote the establishment and development of good interpersonal relationships. On the contrary, if you are disrespectful and vulgar, it will easily lead to emotional rejection, strain interpersonal relationships, and create a bad impression on the other party.

(5) Business etiquette can improve the effectiveness of business activities

Someone once said: If Coca-Cola’s factories around the world were burned down by fire overnight, then the next day The headline news in major media around the world is: Banks and financial giants from various countries are rushing to lend money to Coca-Cola Company. Because the eight white letters on this red background have been deeply rooted in the hearts of the people, Coca-Cola's corporate image has been recognized by countries around the world.

As we all know, there are two measurement indicators for the quality of a company's image: visibility and reputation. Visibility can be improved through a large number of media advertisements; reputation is essentially determined by the quality of employees and advanced management models. A good image comes from good service. Etiquette service is an important part of quality service. It makes service quality concrete, standardized and institutionalized by standardizing the appearance, appearance, service terms, operating procedures, etc. of service personnel, so that customers can gain respect. , trust and emotional satisfaction, once the proportion of "repeat customers" increases significantly, it will bring huge economic benefits to the enterprise.

Only when business personnel possess business etiquette can they establish an inner moral belief and politeness standards, and in this way they will gain an inner strength. Under this power, people continue to improve their abilities of self-discipline and self-restraint.

When conducting business interactions with others, they will consciously follow etiquette and norms without the need for prompts and supervision from others. If you consciously treat others and do things according to these rules, you can make everyone get along harmoniously and happily, and the communication atmosphere will be more harmonious. On the contrary, it will easily lead to resentment and conflict. Etiquette is the best display of a person's education, grace and personality charm. With the development of business activities, facing an open world and an open society, only by expanding communication can we develop rapidly, and etiquette is one of the important tools. Everyone wants to succeed, and success requires improving one's self-image and enhancing one's competitiveness, which requires learning etiquette knowledge. Proper etiquette and elegant conversation are the magic weapons to win the favor of everyone.

In summary, it is not difficult to see the necessity of etiquette in today's society. If you understand etiquette, you will find new opportunities in life; business etiquette also plays a very important role in business activities. role. Let each of us show our polite and courteous personality in a society that is developing rapidly and has unlimited business opportunities. Professor Jin Zhengkun, a famous etiquette expert, said: "Etiquette is respect for others, and etiquette is a form of respect." ?In order to better conduct modern business transactions, we must pay attention to business etiquette training and education, so as to better play its positive role.

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