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How socialist values ??guide consumer behavior

Insist on rational consumption.

Rational consumption is a traditional virtue of the Chinese nation and a concentrated expression of the Chinese nation’s fine traditions of hardship, simplicity, diligence and thrift. Rational consumption with "living within one's means" as its core requires young people to avoid comparison consumption psychology and hedonic consumption tendency in the consumption process, grasp the "degree" of consumption, and achieve planned, civilized and responsible consumption.

Insist on green consumption.

With the core concept of "green development", it is required to adhere to the basic national policy of conserving resources and protecting the environment. Cultivating young people to actively respond to and practice the principles and policies of the party and the country is the fundamental content of values ??education, and young people must be guided to In the consumption of food, clothing, housing and transportation, we should focus on sustainable development and choose green, low-carbon, and environmentally friendly consumption methods, such as implementing the "CD-ROM Action" and recycling waste items.

Insist on healthy consumption.

At present, the proportion of sub-healthy people has increased among teenagers, which is closely related to unhealthy consumption behaviors of teenagers, such as excessive preference for snacks, drinks, foreign fast food and other food consumption, indulging in Internet cafes, chasing fashion, and coveting Sensual enjoyment and other spiritual consumption are extremely detrimental to the physical and mental health of young people.

The concept of consumption believes that:

Consumption should satisfy people’s real needs. Human needs are rich and diverse, including material needs for survival and development, as well as higher-level spiritual and cultural needs.

At present, the rapid development of my country's economy and society has promoted the transformation of consumption patterns from "survival consumption" to "development consumption". However, due to the "absence" of a correct concept of consumption, there is a "consumption problem" among young people. The erroneous consumption concepts of "squandering is virtue" and "splurging is style", and the trend of extravagance and waste is likely to spread. This must be guided by correct values.