· To lobby those who are friendly on the outside but alienated on the inside, we must lobby from the inside;

For those who are friendly on the inside but alienated on the outside, we must lobby on the surface.

Therefore, those who are close to the outside but distant from the inside are called internal;

Those who are close to the outside but distant from the outside are called outside. ("Guiguzi" Chapter 10)

· You must change the content of your lobbying based on the other party's doubts;

You must judge whether the lobbying is successful based on the other party's performance;

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The main points of lobbying must be summarized based on the opponent's words;

The opponent must be persuaded in a timely manner according to changes in the situation;

The pros and cons must be weighed based on the harm the other party may cause. ;

We must try to prevent it based on the disaster that the other party may cause.

Because he doubted it, he changed it,

Because he saw it,

Because he said it, he wanted it,

Because it Use the power to achieve success,

use the power to make it evil,

use the trouble to rebuke it. ("Guiguzi" Chapter 10)

· To speculate and then threaten; to grope and fear;

To raise and then instigate; to move high;

Weaken it and then strengthen it; prove it in a subtle way;

Respond after the verification; respond to it;

Block it after congestion; congest it;

Confuse and then confuse. Chaos and confusion.

——This is called "strategy". ——It’s called strategy.

(The Tenth Chapter of "Guiguzi")

·The use of strategies, the use of strategies,

It is better to keep it secret than to be public, and to be private than to be public,

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It is better to keep secrets than to form a party, and to keep secrets is worse than to form a party;

There are no cracks in a party. It is also a knot without gaps. (Same as above)

·Formal strategies are not as good as clever strategies, and clever strategies can be invincible when implemented.

Therefore, when lobbying a ruler, you must talk to him about clever strategies;

When lobbying a minister, you must talk to him about personal affairs.

It is not as good as it is strange, and it is the flow of strange things that does not stop.

Therefore, if you say that someone is a master, you must talk to him about his secrets;

If you say that someone is a minister, you must talk to him about his personal affairs. (Same as above)

·Although you are one of your own, if you say something beneficial to outsiders, you will be alienated.

If you are an outsider and know too much inside information, you will be in danger.

Don’t force others to accept things they don’t want.

Don’t teach others things they don’t understand.

Inside the body, the words spoken externally are sparse;

Outside the body, the words spoken deeply are dangerous.

There is no way to force others on what they don’t want;

There is no way to teach people what they don’t know. (Same as above)

· If the other person has a certain hobby, you should imitate it to cater to his interest;

If the other person hates something, you should avoid it to avoid causing resentment.

Therefore, it is necessary to plan secretly and obtain it openly.

When people have good things, learn from them and obey them;

When people have evil things, avoid them,

So the vagina and the yang take it. . (Same as above)

· If you want to get rid of someone, indulge him and let him do whatever he wants. When he leaves a clue, take the opportunity to get rid of him in one fell swoop.

Those who have left will follow it, and those who follow it will take advantage of it.

(Same as above)

· A person who is neither happy nor angry no matter what happens is a person with deep feelings and can be trusted with confidential matters.

The appearance is not beautiful, nor is it evil, so it is very affectionate. (Same as above)

· For those who have a thorough understanding, they can be reused; for those who do not have a thorough understanding, wise people will not reuse them.

Things that can be known can be used; those that cannot be known are not used by planners (ibid.)

· Therefore, when engaging in important things, the most important thing is to control people, and never do it. Being controlled by others.

Those who control people are rulers with great power; those who are controlled by others are the ruled who obey orders.

Therefore, it is said: "It is important to control people in matters, but not to control others."

Those who control others hold power, and those who control others control life. (Same as above)

· Therefore, the principle of the sage's strategy is to conceal it,

The principle of the fool's strategy is to make it public.

It is easy for people with wisdom to achieve things, but it is difficult for people without wisdom to achieve things.

Therefore, the way of the saint is yin, and the way of the fool is yang.

Things are easy for the wise, but difficult for the unwise. (Same as above)

· Once a country is destroyed, it is difficult to revive; once the country is in turmoil, it is difficult to stabilize, so inaction is the greatest wisdom. Wisdom is used in places that no one knows, and in places that no one can see.

Death cannot be used for survival, and danger cannot be used for safety. However, wisdom is valuable in doing nothing;

Wisdom is used for things that no one can understand, and it is used for things that no one can see. (Same as above)

· After using your wisdom and talents:

If it proves to be feasible, you must choose the corresponding opportunity to implement it, this is for yourself; if it is found to be not feasible Yes, you must also choose the corresponding time to implement it. This is for others.

Since you can see what you can do, you can choose things and do them, so you are doing it for yourself;

If you can see what is not possible, you can choose things and do them, so you are a human being. (Ibid.)

· The great road promoted by the ancient kings belongs to "yin". The ancient saying says: "The creation of heaven and earth lies in height and depth, and the rule of saints lies in concealment and concealment, not just kindness. , justice, loyalty, and obedience are just to maintain the impartial and righteous way."

The ancient king's Tao Yin said:

"The transformation of heaven and earth lies in the high places. and deep;

The way of a saint lies in concealment and hiding.

It is not only about loyalty, trust, benevolence and righteousness, but also about being upright. ” (ibid.)

· Anyone who has the same feelings and is close to each other, everyone can succeed;

Anyone who has the same desire but is estranged from each other, only some people can benefit afterwards;

Any bad habits Those who have the same bad habits but are closely related will inevitably suffer together;

Anyone who has the same bad habits but an estranged relationship, some people must be harmed first.

Those who sympathize with each other and love each other are both successful.

Those who share the same desire but are distant from each other are those who are partial to each other;

Those who share the same evil but are close to each other will be harmed by both;

Those who share the same evil but are close to each other are harmed by both. Those who are sparse are those who are partial to harm. (Same as above)

· If they can bring benefits to each other, they should have a close relationship.

If they cause mutual harm, they should distance themselves from each other.

These are all certain things, which is why we need to examine the similarities and differences.

The same principle applies to all such things.

So if they benefit each other, they will be close, and if they harm each other, they will be estranged, and they are several lines;

Thus, observing similarities and differences, they are of the same type. (Same as above)

· All sudden changes in things are caused by the gradual change of things themselves, and things are born from strategies, strategies are born from plans, plans are born from discussions, discussions are born from lobbying, and lobbying is born from progress. Progress is born from retreat, and retreat is born from backward systems and misguided control, through which things are controlled.

Change produces things, things produce livelihood, livelihood, family planning discussion, discussion of life theory,

Talking about the system of advancement, advancement and retreat, and retreat, because they are controlled by things. (Same as above)

· Those benevolent gentlemen must despise wealth, so they cannot be tempted with money. Instead, they can be asked to donate money;

Brave men will naturally despise danger, so You can't use disaster to scare them, but you can let them guard dangerous places;

A wise person, who understands ethics and knows the truth, can't pretend to be honest and deceive them, but can tell them the truth. Let them make great achievements.

These are the so-called "three talents" of benevolent people, warriors, and wise men.

A benevolent man has light goods, so he can't lure him with benefits, but can use expenses;

A warrior should not be afraid of danger if he takes it lightly; he can use it to defend himself against danger;

A wise person is good at numbers and understands principles. He cannot be deceived and sincere.

He can show principles and make meritorious deeds; these are the three talents. (Same as above)

· Foolish people are easily deceived,

unscrupulous people are easily intimidated,

greedy people are easily seduced,

All of this is subject to judgment on a case-by-case basis.

So strength is formed by the accumulation of weakness;

Strongness is formed by the accumulation of bends;

Abundance is formed by the accumulation of deficiencies.

This is because the "Tao Shu" has been implemented.

Therefore, it is easy for a fool to hide,

an unkind person is easy to fear,

a greedy person is easy to seduce,

it is because of things. Cut it.

Thus, those who are strong are accumulated in weakness;

Those who are straight are accumulated in crookedness;

Those who have excess are accumulated in deficiency; this is the way Skills are also practiced. (Same as above)

· There are five main ways for saints to achieve great deeds:

To use the Yang Dao to influence;

To use the Vagina to punish;

To educate with faith;

To protect with love;

To purify with integrity.

When traveling in the Yang Dao, one strives to remain consistent;

When traveling in the Vagina, one strives to grasp the opposite sides of things.

We must skillfully use these four aspects in peacetime and critical moments, and act cautiously.

There are five reasons why saints can achieve what they do:

There are those who are virtuous,

There are those who are treacherous,

There are those who are sincere,

there are those who hide things,

and there are those who are ordinary.

Yang is motivated by one word,

Yin is motivated by two words,

Usually the cardinal uses the four, in a subtle way. (The eleventh chapter of "Guiguzi")

· A gentleman is peaceful, calm, decent, calm, able to be submissive and controlled, willing to give and not to argue with the world, so that he can face it calmly There is strife in the world. This advocates adhering to one's position well.

An, Xu, Zheng, Jing, the softness is determined first. Be kind and don't fight, be open-minded and calm, and be patient. Right main position. (The twelfth talisman of "Guiguzi")

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· Eyes are valued, ears are valued, and hearts are valued.

Those who look with the eyes of the world will see everything;

those who listen with the ears of the world will hear everything;

Those who consider with the hearts of the world will hear everything. Then you don’t know everything.

If the convergence (cou) moves forward together, it becomes clear that it cannot be blocked.

The right master is Ming. (The twelfth talisman of "Guiguzi")

The most important thing about eyes is brightness;

The most important thing about ears is intelligence;

The most important thing about heart is It's wisdom.

If a gentleman uses the eyes of the whole world to see, there will be nothing he cannot see; if he uses the ears of the whole world to listen, there will be nothing he cannot hear; if he uses the whole world’s ears to listen, there will be nothing he cannot hear; If you think about it with your heart, there will be nothing you don’t know. If everyone in the world could work together like the spokes of a car meeting the hub, they would be able to see everything clearly and there would be no obstruction.

This advocates discernment.

· The art of listening says: "Don't look forward to it and accept it; don't look forward to it and reject it."

If you allow it, you will be defensive, and if you reject it, you will be blocked.

The mountains are so high that you can look up to them, and the depth of the abyss is measurable.

The positioning technique of the gods is the most amazing! Right Lord, listen. (Same as above)

The way to listen to the situation is: don’t agree when you see it from a distance,

Don’t reject it when you see it from a distance.

If you can listen to what others say, you will have an extra layer of protection.

If you refuse others to speak, you will be closed off.

You can see the top of a mountain if you look up, and you can measure the bottom of an abyss.

But the state of mind of a god is both upright and deep, and cannot be measured to the bottom. This advocates accepting advice with an open mind.

· Rewards are valuable for trust, punishments are valuable for sure. Punishment and reward must be believed, and it will be verified by what the ears and eyes see and hear.

Everything that is not seen or heard is obscured. Sincerity is as smooth as the gods in the world,

How about the traitor who is the king? The right Lord rewards. (The twelfth talisman of "Guiguzi")

Giving rewards is more important than keeping one's word, and the most important thing in using punishment is determination. When punishments and rewards are correct, they will reflect what the subjects see and hear. This also has a subtle effect on people who have not seen it with their own eyes or heard it with their own ears. If a gentleman's integrity can travel freely in the world, and the world enjoys the protection of gods, why should he be afraid of treacherous people coming to violate the monarch? This is a summary of rewards and punishments.

· The first is heaven's, the second is earth's, and the third is man's.

In the four directions, up and down, left and right, front and back, where is the place of confusion?

The right Lord asked. (Same as above)

Heaven, earth, and man are one and in harmony. Where is the confusion in the four directions, up and down, left and right, front and back? Indeed not! This is a message of humility.

·The heart is the ruler of the nine orifices, and the king is the leader of the five senses. Those who do good will be rewarded, and those who do wrong will be punished. If you follow him for the reason you are here, you will not have to work hard. The sage uses it, so he can control it. Because of this, it will last a long time. Right main cause. (Same as above)

The heart is the ruler of all the apertures, and the king is the head of all the officials. Subjects who do good deeds are rewarded by their leaders, and subjects who do evil deeds are punished by their leaders. Leaders appoint subordinates based on their qualifications and reward them based on their performance, so as not to waste people or money. A noble saint uses his subjects and controls them perfectly. By following the laws of nature, there will be long-term peace and order. This advocates following natural principles.

· The master must not be careless; if the master is not careful, the officials will be in chaos.

Silence comes from its impermanence, and there is no connection between inside and outside. How can one know what is open?

If the opening and closing are not good, the original will not be seen. Right main week. ("Guiguzi" Talisman No. 12)

As a leader, you must act with a broad understanding of external things. If you do not understand the principles of human relations in the world, then the officials and subordinates will be prone to chaos. It is very abnormal for the world to be silent. There is no communication between inside and outside. How can we know the changes in the world? If the policies and strategies are not relaxed appropriately, they will not be able to reflect the original appearance of things. This advocacy is comprehensive and reasonable.

· One is called long eyes, the second is called flying ears, and the third is called bright trees. Thousands of miles away, hidden and hidden, is the so-called "hole". The world is treacherous, and everything will change secretly. Right main ginseng. (Same as above)

Under cultivation, the first "long eyes", the second "flying ears", and the third "tree brightness" are all very important. From a thousand miles away, this person can easily observe subtle changes and know everything about the outside world as well as the sky. For this reason, the evil spirits in the world are in fear, and there is no one who does not quietly make changes. This advocates insight into evil and evil.

·According to the name, act according to the reality.

The name and reality complement each other, and the opposite is emotion.

If it is in name, it will lead to governance; if it does not, it will lead to chaos.

Practice is born from virtue,

Germany is born from reason,

Principle is born from wisdom,

Wisdom is born from reality. Right main name. (The twelfth talisman of "Guiguzi")

Inspect the reality according to the true identity, and determine the true identity based on the reality.

Name and reality are the conditions for each other’s production, and in turn express each other.

If the name is consistent with the actual situation, it can be governed. If it is not consistent, it will easily lead to chaos.

Practice comes from virtue,

Virtue comes from reason,

Rationality comes from wisdom,

Wisdom comes from propriety. This initiative is worthy of its name.

· Those who speak, speak of it; those who speak of it, support it.

Those who flatter words are false; those who are false are profit and loss.

Those who respond well are eloquent; those who are eloquent are easy to talk about.

The one who becomes righteous is the one who understands it; the one who understands it is the truth.

Those who are hard to describe can only discuss it; (The Thirteenth Chapter of "Guiguzi")

The role of lobbying is to try to convince people with reason; the purpose is to help others relying entirely on your own words.

Words can be used to achieve the purpose of the lobbyist, and the speaker should use the words to clarify the pros and cons of the matter.

Responses must be sharp and prudent diplomatic rhetoric, and rigorous and sharp rhetoric must be answered fluently.

The purpose of the speech is solemn, frank, catchy, and the conclusive speech must have a reason.

Forcibly put forward negative remarks that will embarrass the other party, with the intention of extracting the other party's secrets and revealing loopholes.

· A person who flatters and speaks well is loyal; a person who flatters and speaks is knowledgeable and wise;

A person who speaks plainly is decisive and courageous; a person who speaks calmly and speaks powerfully comes from speaking. ;

Those who speak quietly will win. Those who convey desires first are flattery;

Those who are traditionally called literary words are knowledgeable; those who make strategic choices and advance strategies are rights.

Those who give up and have no doubts will be determined; those who fail to differentiate first and stifle what is wrong will be the opposite. ("Guiguzi" Chapter 13)

A treacherous person who flatters with sweet words can often be concealed by loyalty and diligence.

Those who make a living by flattery will surely win great prizes with their wit and decisiveness.

Those who speak profound truths in plain words can make decisions about life with great wisdom and courage.

Those who use sad words to persuade others can weigh the consequences of their words and deeds with good thoughts.

Speakers who think calmly and calmly can actually be better than long-term thinkers.

The person who fulfills the promise first based on the other person's desires is a genuine flatterer.

It will not help those who flatter themselves with clever words and beautiful words.

Those who offer strategies based on the preferences of others will play tricks until others die.

There is no doubt about whether to indulge or to abandon, and determination never wavers based on ambition.

Looking at the innate shortcomings from the three talents of heaven, earth and man, ruthlessly criticizing the shortcomings to make up for the mistakes,

Bing Ying should be enlightened and reflect deeply.

· Therefore, it is said that "the five words are disease, fear, worry, anger, and joy."

The sick feel weak and lack energy; fear Those who are anxious, the intestines are dead and have no owner;

those who are worried are blocked but not vented; those who are angry are acted out without treatment;

those who are happy are dissipated but have no main points. Benefits will lead to success (same as above)

In terms of the target of lobbying, there are five types of rhetoric, namely illness, resentment, worry, anger, and joy.

Sickness refers to lack of confidence and lack of energy; fear refers to heartbreak and lack of ideas;

Worry refers to occlusion and depression, unable to vent; anger refers to mania Acting rashly means not being able to control yourself;

Happiness means acting arbitrarily without any focus. When lobbying, persuasion will be carried out if it is conducive to persuasion and cure.

· Therefore, when speaking to wise men, rely on knowledge; ;

To talk to the rich, rely on generosity; to talk to the poor, rely on profit;

To talk to the humble, rely on humility; to talk to the brave, rely on courage;

Speak to a fool and rely on sharpness. This is the trick, but people often do the opposite.

(Same as above)

Therefore, when lobbying and arguing,

when talking to smart people, you must rely on extensive knowledge;

when talking to people with broad knowledge, you must Rely on being good at eloquence;

Rely on conciseness when talking to people who are eloquent;

Rely on grand momentum when talking to people with prominent positions;

When talking to rich people, you need to rely on a high position;

When talking to poor people, you need to be tempted by benefits;

When talking to humble people, you need to rely on humility;

To talk to brave people, rely on courage;

To talk to ignorant people, rely on sensitivity.

These are simplified outlines of lobbying methods, and people often do the opposite.

·In ancient times, those who made good use of the world must measure the power of the world and understand the feelings of the princes.

If you measure power without examining it, you will not know the importance of strength and weakness;

What is the right to measure? Said: "Measure the size, and plan against the multitude."

How do you measure the quantity of goods and wealth, and estimate the number of people, the scarcity of food, and how much is surplus and deficient?

Distinguish the dangers of terrain Which one is advantageous and which is disadvantageous? Which one is good and which one is short?

Which one is wise and which one is unworthy?

View Which one is good and which one is bad?

The hearts of the people will change, which one is good and which is bad?

Who can rebel and know? " (Where does rebellion lurk and easily occur, and which people know the inside story?)

(Chapter 9 of "Guiguzi")

· Those who appreciate emotions will often be extremely desirous when they are very happy, and they will not be able to hide their emotions when they have desires; they will be extremely evil when they are very fearful, and they will be extremely evil when they are evil, and they will not be able to hide their emotions. , lust must know its changes. Those who are moved but do not know the changes are not talking to the wrong person, but rather ask their relatives to know where they are. (Chapter 7 of "Guiguzi")

The so-called "guessing" means that the diplomatic envoys of the other country must visit the king of the other vassal country when he is the happiest to inspire him to be excited; or when the king of the other country is the most frightened. Going to visit would encourage his fear and prevent him from hiding his true feelings. For those who have been moved but still have no abnormality, we should stop lobbying and learn the inside story from those close to him, so that we can know his true trump card.

·In ancient times, those who were good at turning their backs were those who cooperated with the four seas and included the princes.

Disobeying the unity of heaven and earth, transforming them, and then seeking unity with them. (Contradiction is reversed and transformed into harmony, and then the world is unified.)

Therefore, Yi Yin's Wujiu Tang and Wuji Jie cannot be understood, and then merge into Tang.

Lu Shang joined King Wen three times and entered the Yin Dynasty three times, but he could not make it clear, and then he joined King Wen.

This knows the pincer of destiny, so there is no doubt about returning. (Constraint by destiny)

No one without Da'ao, the sage, can rule the world. ("Guiguzi" Disobedience and Harmony Sixth) (The Sage's Way of Rebellion and Harmony)