Resource link:
Link:/s/1zisvxyqzb4pv4qih3l _ pzq
Extraction code: w5qn Title: All the way forward
Author: [America] howard schultz
Translator: Zhang
Douban score: 7.6
Publishing House: CITIC Publishing House
Year of publication: 20 1 1-4- 1
Page count: 336
Content introduction:
This is a story about turmoil, loss, soul recovery and rebirth. In 2008, howard schultz, President and Chairman of the Board of Directors of Starbucks, unexpectedly decided to return to the post of CEO. It has been eight years since he put aside the daily affairs of the company and became Chairman of the Board of Directors. Yes, Starbucks is lost. Facing the biggest crisis of Starbucks in more than 30 years, Schultz decided to help it return to its core values, not only to restore its good financial situation, but also to reshape its soul.
This is a dramatic story, based on a large number of interviews, hundreds of information providers, and first-hand information that has never been published. The book describes the production in Starbucks from 2007 to 20 10 during Schultz's return. A series of amazing changes and how Starbucks will stick to its values as always and achieve profitability and sustainable development again.
"Not only to win, but also to win dignity." This is Schultz's leadership philosophy. The ultimate idea he wants to convey to readers-which he has been trying to practice-is to have hope: no matter how difficult things are, the future will always be better than the past, no matter how this "beauty" is defined.
About the author:
Howard schultz: Chairman, President and CEO of Starbucks, and author of the best-selling book "Into the Heart" of the new york Times.
Joan Gordon: I used to be a writer and contributing editor of Forbes magazine. For more than ten years, I have been devoted to tracking and reporting major companies and many business leaders. I have written many articles and published five books.