Cadillac owners often go in and out of bathing places, and gradually Cadillac has changed from a high-end "president's car" image to a "king of bathing" image.
Cadillac, as the "president's car" of the United States, was very tonal when it was first introduced to China. At that time, many people were tired of watching BBA. Suddenly, an American luxury brand entered China, which was also the brand of "the same model" of the President of the United States, and instantly felt that Cadillac was very tall. At that time, ATSL and XTS didn't cut prices much, and their sales were very good. After that, Cadillac embarked on Buick's old road and continued to exchange prices for quantity. Although it temporarily saved sales, it lost its reputation and brand height.
afterwards, gaode map released a report on the behavior of owners of seven major automobile brands, which stated that Mercedes-Benz owners are partial to local tyrants, BMW owners love shopping, Volvo owners are relatively literary, Audi owners often go in and out of government offices, and Cadillac owners often go in and out of bathing places. This terrier is getting more and more popular on the Internet, so that when Cadillac owners are mentioned now, people feel that they all love "great health care".
why do people feel that Cadillac is becoming more and more desolate? First of all, it has something to do with its price. Soft-hearted people can't be leaders, and brands without high premium can't be luxury brands. When a luxury brand begins to take the cost-effective route, it means that it is no longer high-end. Without the support of high price, people who buy this luxury brand model will no longer feel superior.
The former Cadillac ATS was compared with the Audi A4L and XTS with the Audi A6L. Even though the price of Cadillac was slightly lower, it generally belonged to the same level, and the configuration of Cadillac was slightly higher, so people could accept such a positioning. However, in order to seek greater benefits and increase vehicle concessions, Cadillac has temporarily achieved sales and total profits, but it has lost in the confrontation between luxury brands.
However, this is also a helpless move of Cadillac, because if Cadillac didn't reduce the price at that time, its sales volume would continue to decline, or even withdraw from the China market. After all, Cadillac's models suffered too many serious injuries. First of all, the fuel consumption of Cadillac models is generally high, which is a disadvantage compared with BBA. Secondly, Cadillac models have poor utilization of internal space, and the appearance looks domineering and burly, and the internal space is pitifully small. Even if they buy luxury brands, many people do it for home use.
such a humbled space makes them give up Cadillac. Then Cadillac's failure rate is high, and its hedge rate in the used car market is poor. Therefore, Cadillac has a growing disadvantage in the contest with BBA, so it has to cut prices to promote sales.
if a car brand or a car model wants to keep high profile and make consumers have faith in it, it must meet two requirements, that is, high maintenance rate and low fuel consumption. Lexus ES has done a good job in this respect.
for this reason, lexus ES's current premium ability is stronger than that of BBA models of the same class, because it caters to the core needs of China consumers, that is, they want to buy a luxury brand model to save face, but also hope that this car can preserve its value and be economical in later use. Any car with low maintenance rate and high fuel consumption will end up badly, and Cadillac is such a brand.
From "President's Car" to "King of Bathing", what are the reasons for Cadillac's decline? Welcome friends to comment and discuss in the comment area below.