Shi Lamu's new viewpoint:
Put forward the linear view of communication; The concept of "immediate reward" and "delayed reward" in reading: the problem of "knowledge gap" in educational communication: an incisive summary of six communication methods; "Magic Bullet Theory" Description of Early Communication Effect.
3. Shi Lamu's contribution
He combined American journalism with sociology, psychology, political science and other disciplines for research. On the basis of previous communication studies, he concluded:
Shi Lamu studied the communication phenomenon from a macro perspective and a systematic concept, and summarized, revised and integrated it systematically and structurally, and founded Communication.
A new discipline-Communication.
The publication of Mass Communication, the first authoritative communication book compiled by him from 65438 to 0949, marked the formal birth of communication. The appearance of Introduction to Communication indicates that the basic system of communication has been formed.