1. Let the reading really begin

First of all, as self-media people, we must be clear that if the user clicks on the title to enter your article, he will obediently read your article carefully. article. If the beginning of the article is not attractive and does not allow readers to pay attention to the article, your users may have run away, let alone paid attention.

2. The head guides attention

In the official account pictures and texts, there is a really big difference between giving attention and not giving attention. A small number of new readers will particularly want to follow you, but most readers are in a state of whether they can follow you or not. At this time, an obvious reminder will act as a "psychological suggestion". You can direct attention very simply and crudely; you can also use a very distinctive and tonal sentence to guide attention.

3. The introduction/recommendation of the public account is clear enough

We usually give readers a recommendation or introduction of the public account in the picture and text, which also increases the attention rate of the public account. A key item. Readers follow a public account not only to read your article, but also to continue to read a certain type of articles from you in the future. You have to tell them yourself and don't let users guess what content you will provide. If you can't give him a clear expectation, it will be difficult for him to choose to pay attention to you.

4. Add a line of attention guidance to the QR code

Generally, a QR code will be placed at the end of the public account, and there is a gap between the user’s final decision and the start of action. , all we need is a "guidance", this is absolutely true. It is much better to attach a sentence to guide attention to the QR code than to simply put an attention QR code, and the behavioral guidance is more obvious.

5. Prepare some "small gifts"

This method is used very often, so that readers can get things set in advance in the background after reading the article. If what you give is really needed by readers, not only will it not be resisted by readers, but it will also greatly increase readers' favorability towards the official account. You can also prepare some small gifts for readers, such as books, red envelope passwords, privileged services, memberships, etc. This can further increase the likelihood that readers will pay attention to the article after reading it.

6. Provide new readers with more rich content

This method is also relatively common. You can recommend more high-quality articles in the form of pictures/titles/tag clouds at the bottom of the text. .