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Hello, everyone. I'm Senior Hu. We have reviewed half of it. I believe you have mastered the most basic news communication. Then, I wonder if you have started reading the next book, Introduction to Network Communication by Peng Lan (4th edition).

When I was studying last year, my predecessors and many students called it "the book of answers". This kind of praise is really not excessive. Network Communication is a book that I have devoted most of my energy to external communication. I think many of my ideas and vocabulary when I answered questions later came directly from this book.

And many practical problems of universities can be answered through this book! So, please be sure to use this book of answers flexibly ~

Three hours ago

Brother Slippers, Brother Xixi, and Xiaohua who took the exam.

Introduce Mr. Hu's own experience in learning network communication. I hope I can help you.

0 1

Has the frame consciousness been established?

As we all know, in the process of learning, whether it is journalism, communication or Sino-Singapore history, it is necessary to establish and understand its overall framework consciousness and be logical when reciting.

The subject of network communication is of course indispensable. I personally pay more attention to the construction of the framework within the chapter when formulating the subject framework of network communication. Because Mr. Peng Lan's book has only two sections except the second chapter "Network Attributes and Communication Forms", there are many other chapters, all of which are detailed introductions, and the contents are complicated, which is not conducive to understanding and memory.

Therefore, it is particularly necessary to sort out the logical relationship of the contents in the chapters.

As far as the most complicated chapter 1 is concerned, the first section is a bit technical and is not the focus of our exam, so we can skip this section at a glance. Most importantly, the combination of Chicago's "new media chain reaction method" helps to create a logical way of thinking.

And then the fourth part-

The second section: the evolution of connection: the internal logic of Internet development.

Section III: Self-evolution: the evolution of online media.

Section IV: Change: the change of traditional media under the impact of online media.

The fifth part: redirection: the future trend of the Internet and its influence on the media industry.

To remember this chapter as a whole rather than a fragment, we need to know the relationship between clauses first.

The second plate is the helmsman plate, which covers the following three plates. Through it, Mr. Peng Lan first elaborated the basic clue development route of the whole Internet, and then proceeded to the next section.

Then there is the protagonist of network communication, the development of network media, and the traditional media that has been impacted. These two subjects are generally interdependent, so everyone will naturally put traditional media, whether reciting or answering questions.

Finally, the fifth part is the future development of the media industry.

In fact, this is also very understandable. The network era is an era of frequent updates, and it is not in line with the characteristics of the network to just stay on the analysis of the status quo. Therefore, the last section needs insight into the future development of the media industry in order to establish the relationship between the sections.

The next step is to create a content framework under a section. As far as the complicated fifth section of the first chapter is concerned, there are four headings as follows.

First, the mobile Internet redefines mass communication.

Second, big data changes the way media is produced.

3. The era of intelligent media is coming.

Internet promotes the integration of virtual world and real world.

In fact, the classification of this sector is based on technology, including mobile Internet, big data, smart media and virtual reality. At present, these four categories imply four directions for the development of media technology, and mobile Internet is a foundation for the development of other technologies.

Therefore, when understanding memory, we can take the development direction of these four media technologies as the starting point to sort out logic and understand the specific content of memory.

Finally, I think this is the most basic and important small step to remember the content under a certain heading.

Like an old mother nagging. Judging from the title of "The Basic Form of Network Communication-Interpersonal Communication" in the second quarter of Chapter 2 that impressed me last year, there are many contents, which are very troublesome to understand and remember, but in fact, everyone can see some truth.

First of all, Mr. Peng Lan first introduced the technology of interpersonal communication and the dependence of the platform, then introduced the needs and strategies of interpersonal relationship, and then Mr. Peng Lan finally returned to the influence of network and real interpersonal relationship.

Actually, it's not just this place. In the big chapter we just analyzed, Mr. Peng Lan first made the most basic analysis from the technology, and finally returned to the connection with reality, that is, discussed the relationship between the virtual and the reality.

This idea should be more than just these two in the book. When you understand and remember other chapters, you can save energy by looking for the same rules and apply this idea to future answers.

Of course, this is just a microscopic view, and I will tell you in such detail. From a macro point of view, the contents of this book are both repetitive and verbose, and everyone can remember and understand it selectively under the guidance of Brother Baboon and Sister Di.

02

Title, case, famous sentence heaven

We all know that when answering questions in the future, we need to use many titles, cases and famous sayings to enrich our answers, and the books that spread this answer online are really examples everywhere.

For example, the subtitle of the first section of the fourth chapter.

From man to machine: expanding producers

User data and Internet of Things data: news resource expansion

Internal "Cloud": Transformation to News Information Processing System

This type of headline can actually be used directly when answering the influence of some technological progress on journalism. In addition, the cases listed here, such as the Google News Lab project and Today's Headline Media Lab, can also be used for many answers.

In this book, there are also many famous sayings, which are convenient for you to extract famous sayings in the learning process and recite the answers later.

03

How do I arrange network publishing?

I had read the book through about three times before giving lectures to Sisi and Sister Xiao Di. Later, I took an online class, which deepened my class and added many new knowledge points.

Those who haven't learned yet, preview the relevant chapters in advance before class, hoping that the class will be more efficient.

Generally, after their classes, I will read what I have learned again, build a framework and deepen my understanding. Personally, I think it is very important to grasp the logical relationship between clauses and titles in the subject of network communication.

Otherwise, there will be a sense of doubt about "Hey, how did I get this content?". .

I didn't recite directly after class, but began to recite the live webcast in late June 10. The reason why I don't have a back is because I have a back for communication.

Of course, the progress of reciting depends on the individual, and this aspect still depends on your own progress.

After that, the online recitation probably lasted several times until the exam.

Internet fax is difficult to memorize. Some people may suggest that online knowledge is enough, but individuals must learn by rote. It's no use knowing. Many subheadings and sentences can only be truly internalized and used by memorizing them. It's not just the explanation of nouns that needs to be remembered.

04

Let's focus on it

The first chapter is the influence of Internet evolution on the media industry.

This chapter is close to the macro, and the high frequency field outside the 1 segment is very important.

Chapter II Network Attributes and Communication Forms

There are only two articles in this chapter. Many properties of the network in section 1 are very important. Section 2 The basic form of network communication is not only organizational communication, but also interpersonal communication and group communication. This section is very detailed, and mastering it will be helpful for future answers.

Chapter III Specific Forms of Network Communication

This paper mainly introduces websites, forums, Weibo, WeChat and other specific forms of communication. Among them, Wikipedia, Weibo, WeChat and mobile video broadcasting are very important.

Chapter IV Network Media and News Dissemination

This chapter is the first section, the change of news ecology in the network era, and the traps, professionalism and stakeholders in network communication in the last four or five sections are the focus of discussion. Among them, the development of online media at home and abroad in two or three sectors is not important, so

Chapter V Network Users

Personally, I think this whole chapter is very important. The survival characteristics of users on the internet, the relationship needs of netizens, the individual as a news producer and the ultimate "rogue wisdom" or "group lost" all need our careful understanding and recitation.

Chapter VI Forms of Internet Information Integration

This chapter is not as important as the previous chapters. Of course, if your school has a lot of research on newspaper editors, I suggest you take a closer look. Otherwise, what are the characteristics and requirements of network communication practice, as well as multimedia integration and H5 (this focus is to accumulate cases.

Chapter VII Data News and Visual Communication under the Network Environment

Only the first section of this chapter is very important, and the fourth section need not be read directly. Focus on "data news" as the theme, you can directly watch the ladder class and increase a lot of knowledge. This chapter is not very important.

Chapter 8 Social Media Applications

This chapter is actually very important, especially the professional media and social media applications of government agencies in the third and fourth sections, which are most suitable for discussing problems and easily passing the exam.

Chapter IX Effect of Network Communication

This chapter is closely related to communication, and it is very important to link online communication with agenda setting and silence spiral to answer the application of these two theories in the new media era.

This is also the second important chapter besides the first chapter, because the possibility of the exam is too great.

Chapter 10 Interaction between Network Communication and Social Development

The public opinion in the first section of this chapter is suitable for simple answers. In the second section, network culture is also very important in answering the theme of subculture. In fact, the digital divide in the third section has been studied in the spread of the Internet age, so you can add it here. The media literacy in the fourth quarter is more important and can be used to discuss problems and practice. In this way, media literacy and the like will not answer questions by themselves.

So, this is my experience and sharing. I hope you can make good use of this answer book. In addition, this Friday night 19:30, Brother Baboon and Xiao Di prepared a fully broadcast "Introduction Course of Network Communication Programs", so scan the code and sign up quickly. The two logical gods and hot gods of Xie Ge's team have finally arrived ~

Address of the class

Long press the QR code on the scan to start the class ~

Special welfare

Students who participate in the live broadcast of the course on Friday night can get welfare packages-

100 high-quality papers on network communication 12 mind map on network communication

(Some screenshots are as follows)

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end

Exam-oriented study began in the second half of the year.

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Applying the necessary classes.

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18000 Word Super Score Examination Introduction

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A day of death is a memorial archway, so don't donate your merits to the Tang Dynasty.

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