We know that the emergence of enterprises is accompanied by the development of human society, the continuous improvement of productivity and the emergence of a reasonable division of labor, and the emergence of independent accounting economic units. This kind of independent accounting economic unit, that is, enterprise, has consciously or unconsciously produced corporate culture from the day it was born. Where there is an enterprise, there is an enterprise culture, which is the necessity that existence determines consciousness and is an objective existence. Why is objective existence not only mentioned again today, but also paid more attention to? This is not only the objective development factor of his era, but also the subjective development factor of his understanding improvement. Looking around, we can see that the influence and creativity of corporate culture are growing. Nowadays, a lot of consumption is not so much consumption "things" as consumption "culture". For example, once abroad, a comrade accompanying him bought a satchel for one of his colleagues. He couldn't take his eyes off one brand, and even left without looking at other brands. He said that his colleagues only recognize this brand, and it seems that carrying a bag with this brand can make him elegant, add charm and even "superior" in society. A well-known scholar also talked about such an example. He said that a native of Taiwan Province Province opened a health care product company in the United States called Sunrider, and the hard source was Lycium barbarum. If you sell Lycium barbarum directly, you can't sell it, and you may not be able to sell it. But this man is very clever. He injected culture into the product, put the product on the coat of culture, and told Americans that health is the harmony of gold, wood, water, fire, earth and yin and yang. As a result, the products sold well. This is the competitiveness and creativity of culture contained in products, that is, the ability of culture to create value in the fields of product creativity and product production and circulation, which can add a lot of charm to people or things and people's activities. Of course, this is mainly not material value, but conceptual strength, cultural association and aesthetic taste.

If it rises to the theoretical level, the importance of corporate culture construction lies in:

First of all, building corporate culture is an inevitable requirement for enterprises to practice "Theory of Three Represents". Enterprises, especially industrial enterprises, are carriers of productive forces. Moreover, this productivity is not a simple thing or an advanced device, but human strength. This interpersonal power includes not only the decision-making level and management level, but also the operational level. These three levels of people have their own positions, responsibilities and talents, thus forming a complete whole, with the most vitality and potential. In the process of taking the road of new industrialization, enterprises should not only follow the requirements of advanced productive forces, such as rationally adjusting the layout of productive forces, industrial structure, organizational structure and product structure, integrating various production factors including advanced machinery and equipment, advanced technology and management, strengthening various business trainings and improving the quality of workers, but also re-examine and build enterprise culture on the original basis to ensure and promote orderly and healthy productive forces. This kind of culture that guarantees and promotes the development of productive forces is advanced culture, and in the final analysis, it is also a culture that realizes the interests of the state and consumers. The discussion on "two supremacy" values carried out by the industry is the expression of this embodiment. Therefore, building corporate culture is an inevitable requirement for enterprises to practice "Theory of Three Represents".

Second, building corporate culture is also the requirement of corporate mission. The realization of modern mass production, intelligence and informatization has greatly improved labor productivity, and the establishment and improvement of socialist market economic system has greatly improved the competitive consciousness of enterprises. The result of their interaction is that the seller's market evaporates and the buyer's market dominates. The market used to be "hungry", but now it "can't eat". Commodities are everywhere, commodities are everywhere. Take cigarettes as an example: 1985, the national output was 23.6 million cases, and this year it has reached 38.5 million cases. The varieties of foreign cigarettes have grown from scratch, from few to many. At the same time, the organizational structure of enterprises has also undergone great changes. There used to be 185 cigarette factories in China, but now there are only more than 40. Moreover, the main business has become more prominent, stripping off other businesses other than cigarettes. These changes also require corporate culture to keep pace with the times to reflect the times and release creativity. Engels had a very incisive exposition in "On Housing": ... It is precisely because of this industrial revolution that human labor productivity has reached such a high level that it is possible for the first time in human history that under the condition of reasonable division of labor, not only can we produce enough goods to meet the large consumption of all members of society, but also create rich reserves and storage, and everyone has sufficient leisure time. Cultures that can be handed down from history-science, art, public lifestyle, etc. -Undertake everything that is truly valuable, and not only undertake it, but also ... promote its further development. (Selected Works of Marx and Engels, Volume I, pages 543 and 544) This task of "carrying forward" and "further developing" the culture handed down from history is a responsibility and mission for enterprises, especially industrial enterprises. A glorious task of workers, especially industrial workers, is to create and develop history, wealth and culture. Moreover, the creation and development of this corporate culture can not be separated from specific historical conditions, specific geographical environment, specific corporate atmosphere and specific employee groups. It's like there is an online song called "Mice Love Rice". At first, I couldn't understand why mice love rice. I remember when I was a child, adults said that the ballad was "Little mouse, got on the lampstand, stole oil and drank, but couldn't get down". How can mice love rice now? Ask if you don't understand. The secretary told me that mice like rice best, and everyone in his hometown knows it. I suddenly realized. One side of the soil and water supports the other side, which also forms different language expressions. I come from the north. At that time, rice was not planted in the north, only wheat and corn were planted. Of course, there is no saying that mice love rice. If you insist, it should be that mice love corn. The secretary is from the south and his hometown is rich in rice. Of course, there is a saying that mice love rice. This also explains the personality characteristics, expression skills and habits of culture, including language expression.

Third, the construction of corporate culture is also the requirement of the internal development of corporate culture. Once an enterprise forms its own culture, it will have the inheritance and continuation of giving up. This inheritance and continuation is due to people's habitual thinking, the development level of enterprise productivity, the influence of the times and the infiltration of trends. For example, the concept of justice emphasized by enterprise managers has different opinions in different times, different management environments and different operating mechanisms. It is an egalitarian view of justice to emphasize that distribution must be absolutely equal and ignore the differences of people's ability, contribution, laziness and demand. It is emphasized that "you give me the first grade, I will give you the fifteenth grade", "you give me the needle tip, I will give you the wheat awn" is the justice view of revenge; Emphasize that the land is divided into fat and thin, and people are divided into three or six, which is the concept of hierarchical justice; It is a utilitarian view of justice to emphasize that the distribution of interests is linked to personal performance, and that more work pays more, and pay according to work; Emphasizing people's dominant position, affirming people's value, safeguarding people's dignity and meeting people's needs are humanitarian justice concepts. These views of justice all reflect the values of enterprises in a certain period and belong to the category of corporate culture. We should keep pace with the times, make trade-offs according to the requirements of developing a harmonious society and a harmonious enterprise, and organically combine utilitarianism with humanitarianism, which not only embodies the enterprise goal of pursuing efficiency, but also embodies the social goal of pursuing fairness, so that enterprises and society can resonate. Of course, corporate culture, like people's understanding and development of things, "will never end in a perfect ideal state of human beings", "perfection ... can only exist in fantasy" and "every stage is inevitable in the endless development process from low to high" (Selected Works of Marx and Engels, Volume IV, People's Publishing House, page 244,/kloc-0 In other words, only better, no best.

Paying attention to the construction of corporate culture is, in the final analysis, for the healthy and sustainable development of the enterprise itself, faster and stronger development. Only with cultural identity can the relationship among employees, parent enterprises, subsidiaries and subsidiaries be more stable and lasting, and the relationship of close cooperation is more difficult to change. Only by recognizing the corporate culture can we have the same value choices, likes and dislikes, behavior rules and goals. This is just like the CEO of Japan Tobacco Company said when communicating with us: After Japan Tobacco Company acquired Renault International Company, it made great achievements on the surface, but it was actually very difficult. Why? Cultural differences. Therefore, to increase similarities and reduce differences, we must rely on culture. Only in the long-term life practice and career pursuit can an enterprise form the same cultural values including survival interests, technical skills, living habits and behavior rules.