2 1 century is an era of cross-cultural communication. The rapid development of modern high technology, the development and progress of transportation technology, the wide application of multimedia and Internet, and the high development of economic globalization. These changes have brought human beings a sense of globalization. People from different regions, societies and cultural backgrounds have a strong desire to communicate with each other. In fact, people often have cross-cultural communication. Talks between leaders of the two countries, foreign trade of import and export companies, conversations with foreign teachers and students, and e-mails with foreign pen pals are all cross-cultural exchange activities.

However, in the process of human cross-cultural communication, cultural differences will bring great difficulties and interference to mutual understanding and communication between people with different cultural backgrounds. Faced with communication barriers, people often subconsciously regard the social language rules and cultural customs of their own country or nation as the code of conduct for observing and judging others, which leads to negative pragmatic transfer, which in turn leads to communication misunderstanding and estrangement. Therefore, understanding the negative pragmatic transfer, exploring its causes, manifestations and consequences, and how to reduce the interference of negative pragmatic transfer are the urgent needs of the times and the needs of effective cross-cultural communication.