Speaking of Jack Ma, everyone's first reaction may be that he is the richest man in China, founded Alibaba, and is a successful person in the business world. As successful as his career, there are also public welfare undertakings he participated in. The creation of ANT FOREST is a shining star in his public welfare undertakings.

With the rapid development of modern science and technology, the tentacles of the network have spread to every corner of people's social life. Ten years ago, QQ virtual farm brought people happiness in farming. Ten years later, the "cloud planting trees" in Alipay can help protect the environment. The realization of this progress is also attributed to the ANT FOREST built by 20 16 Ma Yun with huge investment. So what have you become since you joined ANT FOREST?

Enthusiastic about public welfare after difficulties and success

Speaking of Ma Yun, most people may envy his great success in business, but how many people can bear the hardships of starting a business behind his success? It can be said that "if you want to wear a crown, you must bear its weight."

Ma Yun's life is far from as glamorous as what we see now. Two failures in the college entrance examination laid the groundwork for his difficulties. In the face of repeated failures in the college entrance examination, he was not discouraged and insisted on taking the exam again despite the opposition of his family. Finally, I was admitted to the foreign language major of Hangzhou Normal University.

After graduation, he became an English teacher, but he was unwilling to be dull and decided to start a business. There is no free lunch in the world, and entrepreneurship is doomed to go through hardships. In China at the end of the 20th century, the Internet, as a brand-new look, was extremely difficult to popularize, but it was in such a difficult environment that Ma Yun insisted on choosing the road of Internet entrepreneurship.

At the beginning of his business, he basically made ends meet. In desperation, he had to work part-time as a door-to-door salesman, distribute leaflets and pull banners to earn extra money by selling socks. In this process, because of his appearance, he was looked down upon. In this way, we have been losing money for three years and persisted for three years before we began to make a profit.

However, in the later development process, Ma Yun experienced two consecutive failures. He thought about giving up when his career was frustrated, but in the end he persisted for himself and his colleagues. Fortunately, Alibaba's development is in full swing. Later, Ma Yun founded Taobao and Alipay, an online payment platform.

The establishment of these two platforms has made Ali's development even more powerful, and Ma Yun's business kingdom has also been built step by step. In 20 16, Ma Yun ranked second in Forbes China Rich List with a wealth of $28.2 billion, and his success was obvious. Being keen on charity seems to be the commonality of the rich, and so does Jack Ma, who has become a billionaire.

But compared with charity, Ma Yun is more willing to promote "public welfare". In his view, public welfare is different from charity. Charity is the rights and interests of the rich, but public welfare can let more people participate in it. The success of public welfare depends on how many people you awaken. He believes that charity is a virtue and public welfare is the best way to benefit society. It is with this initial intention that Ma Yun invested heavily to build ANT FOREST on 20 16.

Planting trees online helps to protect the environment.

The rapid economic development has caused more and more serious damage to the natural environment. Faced with the deteriorating environment, people's awareness of environmental protection has gradually increased. As a famous entrepreneur and philanthropist, Ma Yun also played an exemplary role, spending huge sums of money to build the "ANT FOREST" public welfare project.

ANT FOREST, as a brand-new attempt of online public welfare, is a public welfare activity carried out by Ant Financial in Alipay in the name of Ma Yun. Different from the previous bravado, the young trees planted in ANT FOREST will actually be planted in real life. The green energy needed for planting "small trees" needs users to accumulate in their daily lives through green lifestyles such as riding or paying living expenses online.

This activity has promoted people's awareness of green life. In order to let more people participate in the public welfare activities of "ANT FOREST", ANT FOREST has successively launched activities such as "Family Forest" and "Family Forest" to enhance the user experience and encourage relatives and friends to participate in tree planting activities.

Imitating the original "stealing vegetables" mode of QQ farm, in ANT FOREST, friends can also steal "energy" from each other or water young trees from each other, which is also conducive to bringing people closer to each other. "Planting trees in the cloud online is really environmentally friendly offline", and ANT FOREST's public welfare activities have made important contributions to environmental protection in China.

In 20 18, the number of ant users of AliPay has exceeded 300 million, and the project has also signed the "internet plus" national voluntary tree planting strategic cooperation agreement with china green foundation, which has been incorporated into the national voluntary tree planting system. 20 19 ANT FOREST won the highest honor award in the field of environment "United Nations Earth Guardian Award". The "environmental protection craze" triggered by ANT FOREST is also quietly popular among people.

The exposure of satellite images has touched people's minds about the present situation in ANT FOREST.

At the World Environment Day in 2020, Alipay showed the world the latest achievements of ANT FOREST: by the end of May 2020, more than 550 million users had participated in ANT FOREST, and with the support of ANT FOREST Public Welfare Fund, more than 200 million real trees had been planted and maintained, and the planting area in ANT FOREST exceeded 2.74 million mu.

This achievement is touching, and the achievement of this outstanding achievement is also thanks to the public welfare platform provided by ANT FOREST founded by Ma Yun. The release of satellite images of ANT FOREST further proves that this public welfare activity is really beneficial to environmental protection, and the green coverage is full of vitality, which also gives ANT FOREST users a reassuring answer sheet and lets them see the results of their efforts.

From these satellite images, we can easily find great changes, from the bare desert before planting trees to the green forest coverage after planting trees, and the contrast is visible to the naked eye. Seeing the outstanding achievements in satellite images, many netizens said they would be moved to tears. I didn't expect ANT FOREST to really plant trees. In the future, we must persist in planting trees and do our part to protect the environment.

In four years, the desert was covered with green and environmental protection was implemented. ANT FOREST, founded by Ma Yun, led Alipay's 550 million ANT FOREST users to adhere to a green life, which not only reduced carbon emissions, but also formed a speed bump in the primitive desert, controlled the sandstorm climate in the nearby area and protected the natural environment.

"Participating in public welfare is more important than giving" is a famous saying of Ma Yun, and he did put it into practice, such as launching the ANT FOREST Plan, Taobao's public welfare baby auction, and green packaging promotion for rookie ... These activities are the best testimony of Ma Yun's public welfare. As a business celebrity, Ma Yun's practice is really commendable.