The book "Organizational Behavior" defines the basis of three kinds of personal power of successful entrepreneurs: expert power, referential power and charismatic power. The first and second types are not difficult to explain, while the third type of power is based on personal charisma. Charismatic leaders are able to make others follow them because they can clearly express a compelling vision, are creative about their careers, dare to take risks, are sensitive to the environment and subordinates, are responsible, and are willing to engage in big projects. Most people think that it violates traditional behavior. Moreover, when difficulties and crises arise, one must have the courage to take responsibility, and when failure occurs, one must have the courage to take responsibility. This point has become the basic point of almost every successful enterprise! The reason why Mengniu Dairy Group is able to create glory from scratch. Chairman Niu Gensheng has reached an ideal level in understanding and exerting the above three personal rights! It is also a concentrated expression that directly affects the leadership behavior of Mengniu Dairy Group and improves the cohesion of all employees in caring for the enterprise. Chairman Niu's wise words are: "This world is not a world for rich people, nor a world for powerful people, but a world for people with a heart. This heart is love and responsibility." "98% of a brand is culture." It is the accumulation of culture. Therefore, corporate culture must be unforgettable. Everything must be evaluated, assessed, and inspected using corporate culture. Everything must be based on corporate culture. This is one of the company's most important strategies. "These theories of the chairman have become the source of ideas for the creation of Mengniu's corporate culture! Mr. Kong lived in poverty all his life and educated people with morality. His thought of "the benevolent love others" and his incisive exposition of good people, evil people, mediocre people and saints are wonderful! It is difficult for modern social literati to add this! This is the basis for its Confucianism to be spread for thousands of years: "Those who are talented but not virtuous are evil people, and those who are virtuous but not talented are good people."

Those without virtue or talent are mediocre people, while those with talent and virtue are saints. "Mengniu Dairy Group has always insisted that operating an enterprise is to "operate people's hearts"; to build a harmonious society and a harmonious enterprise, we must put people first. When assessing cadres and outstanding employees, we use "small wins rely on wisdom, big wins rely on morality; do things seriously and be honest." " code of conduct! We insist on following Mr. Kong's evaluation of good people, evil people, mediocre people and saints in society as the criterion for evaluating cadres and corporate employees. The fundamental principles of selecting, assigning important tasks and cultivating cadres have always been adhered to: "Those who have virtue and talent, Unusual reuse. Those who have virtue but not talent should be cultivated and put to use.

Talent without virtue will restrict employment. If you have no virtue or talent, you will definitely not use it. "Since the company's grand goals for future development are first to develop Mengniu into a "world dairy champion" and secondly to build Inner Mongolia into a "world dairy center." Therefore, in order to complete the Mengniu enterprise development blueprint as soon as possible and establish a good and excellent enterprise Managing the cadre team has become a fundamental requirement for enterprise development! In practice, company and group leaders have always preached that good cadres and good employees should first be good people. The humanistic thought of "putting first" serves as the moral code for Mengniu's cadres. It always adheres to the cadre appointment principle that those who are immoral and unfilial to their parents cannot be used first, and incorporates the filial piety, brotherhood, loyalty, trustworthiness, propriety, righteousness, and integrity of Confucius and Mencius. The implementation and implementation of shameful standards of conduct as the fundamental concept of corporate culture will give Mengniu the ideal wings to take off! The success of the company must be guided by an excellent corporate culture; it must have a team of cadres with both ability and political integrity. Management; more importantly, a team of corporate employees who are united, enterprising, well-trained, hard-working, and dedicated to their work must collectively support the development of the enterprise! The best thing about Mengniu’s corporate management is that the group leaders combine “operating the enterprise” and “operating. closely integrate the promotion of corporate culture with the effective implementation of various corporate management measures; closely link the 16 company operating models established by group leaders with the actual work of all employees, and the development of the enterprise We also always promote: Focus on dedication: but do not pursue poverty; stress learning: but do not pay attention to form; stress party spirit: but do not exclude individuality; stress principles: but do not give up flexibility; stress the interests of the company: but do not forget the interests of the country and employees.

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