Peter drucker is known as "the father of modern management". Drucker's thought involves almost all aspects of management, and many management theories and concepts, such as marketing, target management, human resources and knowledge workers, which we are familiar with, were first put forward by him. It can be said that no famous scholar and successful business leader does not learn from him.

Andy, president of Intel? Grove, Microsoft founder Bill? Gates, General Electric Jack? China Haier's entrepreneurs such as Welch and Zhang Ruimin were deeply influenced by Drucker. Andy grove, Intel's chairman, said, "Drucker is my hero. His works and thoughts are very clear and unique among people who are crazy about fashion ideas. "

So, how to understand the essence of Drucker's management thought?

1

Managers must be effective.

1, effective is what managers can and must do.

2. Not only executives but also managers, all knowledge workers should work and think like managers.

3. The person who is responsible for the organization and can influence the operating results of the organization is the manager.

4, don't think that effectiveness is unattainable, and effectiveness can be learned.

5, everyone takes practical results as the highest working standard, and a group of ordinary people can do extraordinary things.

6. How to be effective: manage time, pay attention to contribution, give full play to strengths, give priority to important things and make effective decisions.

2

What enterprises need is efficiency, not benefit.

1, people who have achieved something start with the most important things. Besides, do only one thing at a time.

2. Efficiency means "doing things in the right way" and efficiency means "doing the right thing". For enterprises, what is indispensable is efficiency, not benefit.

3. Five core tasks of managers: setting goals; Task allocation; Encourage communication; Performance evaluation; Cultivate talents.

Leaders should guide their subordinates to do the right thing, because leadership ability is judged by the results of leaders' work.

5, failure can't be attributed to the incompetence of subordinates or accidental circumstances. In fact, failure is a sign that the system is defective.

6. Effective management means paying attention to time management, thinking systematically and cultivating successors.

three

The most important ability of managers is the ability of employing people.

1 The diversity of people should be absolutely tolerated, and enterprises should not be allowed to become factories to transform employees' personalities.

If you want to hire one person's hand, you must hire the whole person.

3. Effective managers will first consider what someone can do, not what the job requirements are.

4. Effective leaders appoint and promote people according to their abilities. Choosing people is not to overcome their weaknesses, but to give full play to their strengths.

The initial symptom of recession is that it can't attract competent and enthusiastic talents.

6. Enterprises should pay for people's judgment, not for no fault.

four

Adapt to "change" as soon as possible.

1, the most successful commodity today may be out of date as soon as tomorrow.

If we don't take action for the future, even the most powerful enterprises will be in trouble.

3, change is not the most important thing, the changing trend or the change of trend is the most important thing, and the change of trend can make people discover the visible future.

In the rapid structural adjustment, the only thing that can survive is the leader of change. We can't influence change, we can only walk in front of it.

Change is not a threat, but should be regarded as an opportunity.

6. When the goal is achieved, it is not a time to celebrate, but a time to redefine the goal.

five

"Learning ability" is "core competitiveness"

1, history books will not record those who have achieved excellent results in school but have achieved nothing in society.

2, a person's learning ability is his core competitiveness.

3, if only limited to the company to understand the situation, then it is easy for operators to fall into a state of blind peace of mind.

4, knowledge is not in the book, only the information in the book.

5. Knowledge is updated very quickly, and knowledge workers will be eliminated soon unless they can keep learning at work.

6. The future illiterates are those who have no knowledge and will not update their knowledge. The main reason why adults are eliminated is the decline in learning ability.

six

An effective CEO should focus on the big picture and let go of the small ones.

1, an effective CEO (or senior manager) never micromanages.

2. Effective managers should focus on the overall situation, rather than making themselves an "all-round" leader.

3. The word "authorization" is often misunderstood or even misinterpreted. The meaning of this word should be to give others what others can do and let us do what we really should do. -This is a great efficiency improvement.

If you want to manage knowledge workers most simply and effectively, you only need to remember one sentence: the only way to make managers work feverishly is to give them more freedom and responsibility.

5, if there is no proper authorization, on the one hand, it hinders the enthusiasm of subordinates; On the other hand, it is easy to lose the trust of employees.

6. When setting restrictions on the decisions that managers have the right to make, there is a simple rule: all the functions and powers that are not clearly defined in words and assigned to the higher management departments are owned by the lower management departments.

seven

Management is not "manager" but "* * *"

1, if the respect for people is lost, the development potential is likely to be understood as taking people as tools just for organizational performance. Only by restoring respect for people can we truly release people's talents.

2, they are not employees, they are people.

The so-called "stupid creativity" means not listening and not changing your creativity.

4, learn not to give orders, neither subject to people, nor subject to people's management methods.

The function of the organization is to let ordinary people do extraordinary things together. Therefore, management is not "manager", but "* * *".

6. People are the most important assets of an enterprise. Managers must respect every employee. Respect is not only a polite request, but more importantly, it is based on the concept that employees are the real owners of enterprises.

eight

Innovation determines the life and death of an enterprise.

1, enterprises have only two things to do: one is marketing, and the other is innovation.

2. The success of innovation lies not in novelty, cleverness and science, but in whether it can win the market.

3, we must always have such a consciousness: what are the needs that people have not thought of yet?

4. Innovation should start with small things.

5. Creative imitation is also one of the innovative strategies.

6. Never forget that innovation is to create new value for customers.

nine

If there is no objection, no decision will be made.

1, effective decision-making should avoid two misunderstandings: "too much trust in experience" and "too much trust in yourself".

2. Only negative opinions can protect decision makers from being captured by organizations; Negative opinion itself is "another scheme" needed for decision-making; Negative opinions can stimulate imagination. If there is no objection, no decision will be made.

3. Five conditions for effective decision-making: nature of the problem, boundary conditions, correct scheme, implementation measures and attention to feedback.

4. If the benefits far outweigh the costs and risks, we should take action; Do or not do, don't just do half or compromise.

5, not seeking agreement, but looking for inconsistent opinions.

6. If you don't know what is right, you can't tell the right compromise from the wrong one.

10

Enterprises are "creating customers" rather than "creating profits"

1, the reason why enterprises exist is to provide customers with satisfactory goods and services, not to provide jobs for employees and managers, or even to earn profits and pay dividends to shareholders.

2, the purpose of the enterprise must exist outside the enterprise itself. The purpose of an enterprise must exist in society. The purpose of an enterprise has only one proper definition: creating customers.

The boss should ask himself three questions: What is our business? What will our future business be? What should our business be?

4. Enterprises are "creating customers", not "creating profits".

5, blindly pursuing profit margins is tantamount to giving the market to competitors.

It is foolish to think that you have reached the finish line.