Shopping guides who don't know their own products are incompetent shopping guides; Store managers or managers who do not conduct strict product training for their subordinates are also incompetent.

2. Don't listen to customers, eager to promote products.

Please remember this famous saying: "It is much easier to sell what a customer wants than to let him buy what you have."

3. Not good at "selling up".

Can a person buy a fishing hook and sell fishing boats? If you can't sell him a fishing boat, can you sell him a fishing rod? Many times, selling expensive ones is better than selling cheap ones, and of course it is more valuable.

4. Have no confidence in yourself.

Few customers know their products, enterprises and industries like shopping guides. In most cases, customers don't have a shopping guide to better understand their needs. A person has no confidence because he is unprofessional.

I don't understand the point of sales.

The key point is to let customers know about your products, understand the benefits, trust you, dispel customers' doubts and let them make decisions.

6. Try once and give up.

This is the stupidest thing to do. Most successful shopping guides need more than two customers to contact, and giving up here means giving up all previous efforts.

7. Although I made a lot of efforts, I used the same method every time.

The result is, of course, annoying customers, and approaching customers in another way can greatly improve the probability of success.

8. Not good at allocating time.

Distribute the time to all customers equally, but Bu doesn't know whether the customers are big or small. Shopping guides with high sales are usually not the ones with the largest number of customers, but those who can catch important customers.

9. Don't reflect on your own practices every day.

Every sales method has a long life. A good shopping guide summarizes every day, reflects every day, and constantly tries new practices.

10, not good at learning from colleagues who do well.

The performance of the same store is usually 3-6 times different. Learning a few tricks from people who do well can double the performance of poor sales.

1 1, uncertain performance and investment targets.

A shopping guide without a goal will definitely not achieve the effect. Rejection is a painful thing for many people, but for the shopping guide, you must take helping him as a habit. Shopping guides must plan their own goals. Without input, there will be no output.

12, cultivate long-term relationship with customers.

It's normal for customers to ignore you only when selling things.