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The main contents of Igor Ansoff's product market framework
The main contents of Igor Ansov's product market framework are as follows:

1. market positioning: market positioning is the core strategy of an organization, which can help enterprises determine the target market of their products, position their products and services, and define a clear value statement for their products.

2. Market segmentation: Market segmentation is to divide a market into different parts, so that enterprises can locate and promote specific target markets more effectively.

3. Product pricing: Product pricing is an important strategy for enterprises to determine product prices, which can help enterprises effectively attract potential customers and improve profit margins and income.

4. Promotion strategy: Promotion strategy is an important strategy implemented by enterprises, which can help enterprises improve the visibility of products, attract more customers and effectively increase sales.

5. Product distribution: Product distribution is an important strategy for enterprises to effectively push products and services to the market, which can help enterprises increase market share and effectively increase income.