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How to evaluate Li Jiaqi "Oh, my God, buy it!" Apply for a trademark?
This is an extremely boring behavior, and even we can simply regard it as a boring hype to maintain the heat. Li Jiaqi fans, don't spray me yet. Listen to me in detail.

First of all, I admit that applying for a trademark is the best way to safeguard my own rights and interests. There have been many commercial disputes arising from trademark rights in China. But? Oh, my God, buy it, buy it! ? It's just a classic sentence shouted by Li Jiaqi in the live broadcast, so applying for a trademark itself is equivalent to making a joke manually. According to Li Jiaqi's behavior logic this time, will Shen Teng apply? Come here! ? Trademark right, should Xu Xu Baby apply? Lying to you, monkey? Trademark right, Liu Qian's application? Next is the moment to witness the miracle? Trademark right? Obviously, this is impossible! But you can't do such a thing if you have business, can you? !

Secondly, I have no objection to Li Jiaqi's trademark application. Li Jiaqi registered its name earlier? Li Jiaqi? A series of trademark rights in three words, and the category covers as many as 40 sub-items, but for this application method, I think it should be, in the case of rampant piracy, Next to the brand name In today's repeated prohibitions, it is actually very valuable to learn how to use trademark rights. Although many lemon flavors on the Internet are constantly sour, in fact, when Li Jiaqi registered more than 40 trademark rights, it did not attract so much attention as this time. In the final analysis, the trademark content of this application has aroused public disgust. At least for me, Li Jiaqi's behavior is quite sensational.

Third, we judge this matter from the sentence itself. What if Li Jiaqi applied? A journey of a thousand miles begins with a single step? Such a classic sentence may be acceptable, because the real golden sentence is worthy of trademark protection and should not be abused, but let's look back at this sentence? Oh, my God, buy it, buy it! ? Is it rude to use that sentence? wc? Have the same effect? When will people use this sentence for publicity? A: When there is nothing else to say. In a word, it is because of fluent sentences that Li Jiaqi itself has considerable traffic, which makes it so popular. Why is it of trademark value? In other words, who will use this sentence to register a trademark?

Of course, I have to explain to Li Jiaqi here that the way Li Jiaqi applied for a trademark is not that everyone except him can't say this, which is different from music copyright. Therefore, even if Li Jiaqi's application is successful, it will only make it impossible for others to use this sentence as a trademark or slogan of the category and field he applied for. This is also the root cause of my criticism of this matter. From this perspective, applying for a voice trademark is totally hype and eye-catching. As to whether it will bring substantial benefits to Li Jiaqi in the future, I believe we all have a good idea.