1, the product strength is excellent enough.
Toyota Erffa has not only the appearance of atmospheric business, but also the performance of interior space and comfort. The interior of this car is equipped with many comfortable configurations, which can bring absolute comfort to the rear passengers. It is a veritable "first-class land". In addition, the vehicle is also equipped with a 2.5L hybrid system, which not only has sufficient power, but also has excellent ride comfort.
2. Star effect
Toyota Erffa was born in 2002. At that time, the vehicle had not been introduced into domestic sales. Many people first saw Toyota Erffa in idolize. Erffa is the standard for Hong Kong, Macao and Taiwan stars to travel in their early years. The models used by the stars are naturally popular, and the price of this car has also risen.
3. The luxury MPV market is vacant.
Speaking of luxury MPV models, it seems that apart from Erffa, only Buick GL8 and Honda Odyssey are left, and the positioning and prices of these cars are very different, which can't meet the needs of big bosses at all. So as long as someone wants to buy an MPV with a higher positioning, only Toyota Erffa can choose, so even if it is expensive in Erffa, there is no need to worry that no one will buy it.
4.4S store sales threshold
According to the sales situation of a 4S store, the quota in Erffa is not allocated by store, but a certain amount of hybrid models (unpopular models) can be sold in the store in exchange for an Erffa in the form of welfare ... This also leads to the reason why Erffa has to be bought at a high price, and you can't choose the configuration, so it is strange that it is not expensive in the end.
5. The import cost is high.
Toyota Erffa has not been introduced into China yet, so all its models are sold in China by way of import. As we all know, imported cars will inevitably involve tariff issues, so even if a car is sold very cheaply overseas, it will not be much cheaper at home.
That's why Toyota Erffa is so expensive. What's so good about Toyota Erffa?
The author thinks that Erffa is mainly "irreplaceable" besides the good product strength of the car itself. This car has gradually become a symbol of the owner's identity and status in China. Many people buy this car not because it is wide enough, big enough and beautiful enough, but just because it is called Erffa, so they won't lose face when they go out in this car.
Perhaps for ordinary consumers, people who buy this kind of car at a price increase of tens of millions are too stupid to be cut by car companies; But for car owners, this car can bring face and create value, which is also the reason why Toyota Erffa, Lexus LM and other models are still in short supply after the price increase.