Historically, military geniuses have always paid attention to the concealment and suddenness of actions. "Surprise the enemy and attack the enemy unprepared" has always been the dominant policy of military strategic thinking.

"Attack the enemy unprepared and take them by surprise." It means to launch an attack where the enemy is unprepared and take action when the enemy is not expecting it. This sentence has become a military saying that has been passed down through the ages, and almost all celebrities and generals have used it in war. During the Three Kingdoms period, Kong Ming used a "surprise" strategy to burn Red Cliff, causing Cao Cao's millions of troops to be killed in the sea of ????fire. Another figure in the Three Kingdoms period, Lu Meng, also used this strategy to outwit Jingzhou, causing the famous general Guan Yunchang to defeat Maicheng. Lu Meng first pretended to be ill and asked Lu Xun to guard Lukou. Lu Xun wrote a letter and sent it to Guan Gong with generous gifts. When Guan Gong opened the book and read it, he saw that the words in the letter were extremely humble, so he did not take Lu Xun seriously. They gave up their guard against Soochow and withdrew the main force guarding Jingzhou to attack Fancheng. Seeing that the time had come, Lü Meng led 30,000 elite soldiers and more than 80 fast boats. The men who chose the water dressed as merchants, all dressed in white, rowed on the boat. However, he placed his elite soldiers in ambush in the boat, and Guan Gong sent to guard the beacon tower on the riverside. The soldiers mistakenly thought they were merchants and allowed all Lu Meng's fleet to dock. As a result, Lu Meng quietly attacked the defenders along the river, bribed them with heavy sums of money, and ordered them to open the city gate. The soldiers guarding Jingzhou thought they were soldiers from Jingzhou and opened the city gate, so Lu Chen took the opportunity to sneak attack Jingzhou. Lu Meng used the strategy of "attacking the enemy unprepared" to easily capture Jingzhou, which Sun Quan dreamed of.

"Attack the unprepared", "prepared" is the eye of strategy and the master of victory or defeat. Our own side must carefully examine the areas where the enemy should be "prepared" or not, and make good use of them.

The essence of "attacking the enemy unprepared" is to use situation analysis, psychological warfare and other means to proactively create chaos, misunderstandings, and fear in the other side while we have the advantage of objective understanding of knowing ourselves and the enemy to expand our own. Advantages and exacerbating the enemy's disadvantages - between attacking and not attacking, between being "prepared" and not being "prepared", there are profound objective laws of knowledge and action.

In shopping malls, if you can "take the enemy by surprise and attack them unprepared", you can also achieve good results.

Tianjin No. 4 Aluminum Products Factory "unexpectedly" produced an aluminum kettle with a whistle. For a while, the supply of this product exceeded demand. Aluminum kettles are very common products that every household must use. People have been thinking about aluminum kettles for a long time, but they only made small improvements in style, and there is not much freshness. However, Tianjin No. 4 Aluminum Products Factory unexpectedly and ingeniously came up with a clever trick, which is to add a whistle to an ordinary aluminum kettle. Once the water boils, the steam will blow the whistle to remind people to pick up water. This is just a small trick. unexpected innovation. As a result, the supply of such "ringing kettles" exceeds the demand.

In the Japanese-U.S. auto business war, Japanese automakers used the weak to attack the strong and aggressively entered the U.S. market, known as the "Kingdom of Automobiles." They succeeded by using the strategy of "attacking the unprepared and taking the enemy by surprise." A famous example of modern business war.

In the 1950s, Japan's automobile manufacturing industry was still relatively weak, so American leaders and American automobile manufacturers did not take Japanese cars seriously at all, especially the smart Japanese who were proficient in strategy. Insensitive and blindly complacent, it turned a blind eye to changes in American customer preferences and its own weaknesses in neglecting small car production. The Japanese just took advantage of the weakness of the American automobile manufacturing industry in focusing on the production of large luxury cars that are inconvenient and consume a lot of fuel. They developed small, flexible, low-cost, comfortable-riding cars that are loved by many Americans. It occupied the U.S. market at a rapid rate. Just as the U.S. military did not expect that the Japanese Air Force would attack Pearl Harbor and suffered heavy losses, U.S. automakers were also unprepared to face a surprise attack by the Japanese. Which made it completely defeated in this business war. Although American car manufacturers later took some preventive measures, Japanese cars had taken root deeply in the United States, and it was impossible to drive Japanese cars away from the American market. As a result, the famous American companies such as Ford Motor Company and General Motors Company had to compromise and jointly set up factories with Japanese automobile companies such as Mazda, Nissan, and Toyota.

There is the word "tribute" in the "Six-Character Mantra for Seeking Officials" in "Houheixue". It’s about winning by surprise. Li Zongwu explained: "If there is a hole, you must drill it, and if there is no hole, you must drill it. If there is a hole, expand it. If there is no hole, take out the drill and open a new hole." Business competition encourages people to adopt various methods to seek business profits. In order to achieve the purpose of pursuing profits, operators often regard exploring new fields, seeking innovation and novelty, and "drilling every hole" as a successful strategy to dominate the world. The loophole that thick black successful people take advantage of is that when everyone follows some rules, he suddenly wakes up and does not follow those rules. Therefore, the "thick black" must be able to adapt. We must be good at taking advantage of opportunities and creating opportunities.

Thick Black Philosophy

To attack the enemy unprepared, to take them by surprise, to win by surprise, to break the rules, to defeat the opponent with novel means that the opponent did not expect, and to adapt to changes, is a widely used strategy, and it is also A "thick black" business rule.