There are many self-help websites in the market, and brand promotion must guide all marketing (communication) activities of enterprises with brand core values, that is, any marketing advertising activities such as product research and development, packaging design, advertising, access strategy, terminal display to the streets and even media interviews. , must show the core values of the brand. In this way, consumers can feel the unified image of the brand whenever they come into contact with the brand, which means that every marketing and advertising fee is deepening consumers' memory of the brand.
It is of great practical significance to divide the different periods of the brand into four stages: introduction period, growth period, peak period and decline period.
The consistency principle of network promotion refers to the consistent visual communication of the promoted brand's positioning, brand connotation, audience and brand packaging. Let users get consistent and unambiguous brand memory whether through traditional channels or online channels. The consistency of visual communication is also reflected in the style of website design and the similarity of advertising design.
In the measurement of the cost and actual effect of network promotion, the promotion enterprise should have enough data support to complete the evaluation and report of the promotion effect, so as to ensure the maximum ROI of brand network promotion.