Salespeople often only visit customers and can't dig deep into the market. It only mechanically carries out routine sales work such as product introduction, data distribution and sample delivery, which is very lacking in in-depth thinking and effective follow-up. The reason may be that the customer refused without thinking at that time, making the sales staff give up further follow-up; It is also possible to compete with customers several times without results. These practices are usually the product of blind and hasty actions due to the lack of analysis and research on customers. It not only causes the loss of market opportunities, but also is not conducive to the growth of sales staff.

First of all, the biggest problem for salespeople is to think too much, say what they say and do the best. Salespeople lack imagination, direction and even strategic thinking, but they lack practical actions. In specific sales activities, the goals are often unclear and erratic, which leads to the passage of time, zero performance and final exit! Therefore, salespeople must be clear about their goals. When expanding the market, they must lock in customers. They only have one idea and one imagination in their minds, and that is to win customers and get orders.

Second, salespeople should focus on customer needs and tap the value of customer needs. Based on the enterprise's own products, it provides a detailed and feasible solution for the realization of customer value.

Third, sales staff must be very clear about the positioning of enterprise products and the quality assurance provided by products, and at the same time grasp the market segments and accurately understand the needs of target customers.

Fourth, salespeople must maintain an optimistic attitude and confidence to win.

The most interesting thing in the market is the docking process of demand and supply. Customers are trying to find suppliers, and suppliers are trying to find customers. The result of this docking is that the two sides shake hands and make peace. This process is a process in which the sales staff searched for her for thousands of times. When I suddenly looked back, that person was crying with joy in the dim light.

Fifth, in the process of matching supply and demand in market expansion, salespeople must try their best to let customers know what you do, what you can do, how you do it and what you can prove. You must always walk by the river to get your shoes wet. Salespeople don't go out to meet people, and they don't use one platform after another to contact potential customers. It is difficult to find market opportunities by waiting for the pie to fall. There is a famous saying after the 1990s: There are pies in the sky, but they don't necessarily fall into your hands.

Sixth, where to find customers? Philosophically, things are related. If you look at things in isolation, things will not be isolated, but you will always be isolated. Take out a piece of paper and draw your customer relationship diagram. No matter how poor your level is, you can always find something related to customers, and then analyze which relationship is closest to customers and which relationship is most conducive to understanding customers' information. Then compare and analyze which community is the most convenient to move and can reduce the cost, so as to determine the best choice among many communities.