Celebrity label refers to an adjective that the artist's company creates an external image for the star to satisfy all fans' fantasies about the star. There are many cases of label hype that are not worthy of the name in the entertainment industry, and they all end tragically with revelations or the truth being revealed. 1. Celebrities shape their external image
The image of a star in the minds of public figures is often not caused by his own personality or achievements. Generally, in the early stages of his debut, the artist's company will arrange arrangements for the star. A series of work and performances are used to shape the star's image. After successfully labeling the star, the company will make full use of this label to shape the star's label image, further satisfying the fans' imagination and shaping the perfect star in the fans' hearts. Can fully stimulate the fan effect. This is often a common way for artist companies to use celebrities to make money, so many labels are different from the personality and inner nature of the celebrities themselves, so there are always some people in the entertainment industry who are keen to tear them apart. Get rid of the star label and break fans' fantasies. , there are also some labels that celebrities have torn off when they expose their true nature. 2. The unworthy label of meditation
Ma Sichun, who became popular with the movie "July and Ansheng", is a star ruined by the unworthy label. After the movie, Ma Sichun and Zhou Dongyu won the Best Actress at the same time. At that time, their fame was on the rise, but Ma Sichun later chose to follow the route of literary youth. The agency created a literary youth persona for her and labeled her a literary youth. However, Ma Sichun herself did not have many literary youth thoughts and did not have a high cultural heritage. The label given to Ma Sichun by the agency was too inconsistent with her. Her own image. Later, in order to deepen her label, Ma Sichun quoted Zhang Ailing's famous sayings, but was criticized by many netizens. Afterwards, Ma Sichun, under anger, fully exposed her fake nature and the fact that her cultural connotation was very low. Since then, Ma Sichun's label as a literary youth has been talked about. She has been called an uneducated female literary youth, and her character has collapsed very quickly.
Celebrities are often not labeled by themselves, but are labeled by fans because of a series of events or arrangements by their agency. Hyping labels that are not worthy of the name is also one of the common methods used by brokerage companies to package their own artists. However, this kind of hype is not a long-term solution. Only stars with positive energy that fit their own personalities and styles can develop in the long term.