1. Language skills

Language is the most important communication tool for human beings and the most important cultural carrier. Using audio language as the main means of communication is a distinctive feature of radio and television. The host's language must not only adapt to the requirements of the communication target, that is, the service target, but also play an important role in demonstrating and guiding the language level of the entire nation. All of this places certain requirements on the host’s language expression. Specifically, there are certain requirements for language expression. It is specifically reflected in the level of Mandarin at the level of basic language expression skills, the clarity, communication and artistry of using breath to pronounce words, the pronunciation of words and the form of vocal language expression. Better sound conditions mean that the sound has better elasticity and magnetism, and the pitch, speed, strength, hardness, softness, thickness, etc. of the sound can be used freely and appropriately in different programs and different works.

Of course, for an excellent host, it is not enough to just have a charming voice. Language is not only an important communication tool for human beings, but also the shell of human thinking. Then, use highly expressive language content, use unique language forms and emotional colors to express yourself and show off your abilities, so that the audience can listen to it and fully feel the power of wisdom through personalized language. This is a qualified person. Qualities that an announcer should possess.

I remember that on the eve of the 15th National Congress of the Communist Party of China, "Focus" aired 14 episodes of the feature film "The Road to China". At the end of the fourth episode of "Hai Na Bai Chuan", Bai Yansong said something like this: "When the sea breeze blows, the descendants of the dragon will certainly not be weak. When China introduces funds, it also introduces competition; when it introduces friends, it also introduces opponents. When ancient times When the door finally opens to the outside world, its meaning is not only to say to the people outside the door: Welcome, but more importantly, it is to say to the world outside the door: I am here! The rhythm, vivid imagery, and sonorous words vividly depict China's new spiritual outlook and national self-confidence in China's reform and opening up. After listening to it, people can't help but feel deeply inspired and inspired.

Humor is the lubricant and buffer in interpersonal communication. It can communicate emotions in the most agile way, harmonize the atmosphere, and resolve conflicts. It also shows the talent and wisdom of those who make good use of humor. Therefore, the humor in Cui Yongyuan's "Tell the Truth" left a deep impression on people. When he talked about birds like Zhu Sui in a program, he said, "There are less than 60 birds of this kind in the world, fewer than presidents on the earth." By comparing rare birds with presidents, people can't help but laugh. while also recognizing the importance of protecting birds. For example, in the program, a female viewer said, "I'm laid off, and I hope to find a job with a higher salary, less tiring work, and a job close to home." After hearing this, Cui Yongyuan pretended to understand and said, yes, we Let the unit move closer to your home. In everyone's laughter, he not only expressed his attitude, but also pointed out the unrealism of his wishes tactfully and implicitly. 2

Broadcasting and hosting is a job with a huge knowledge throughput. In addition to having a certain business foundation in Mandarin and mastering the national language, you should also focus on improving your foreign language proficiency, international awareness and humanistic spirit. Therefore, only by continuous learning can we keep up with the needs of the times. We must not only learn from books, but also learn from society, learn from life, and learn from the masses. Not only must we have an in-depth understanding of social life, but we must also learn to be a calm and sober observer. If you are immersed in the noisy city life and indulge in social entertainment, you will not be able to truly and deeply understand society and taste life.

For example, Hunan Satellite TV's "Famous" program caused a strong response at the time. However, due to insufficient foreign language skills, the host Li Xiang had to be replaced by Chen Luyu, who is proficient in foreign languages. This had a certain negative impact on the program and the audience. Some people say that a reporter is a miscellaneous person, but in my opinion, a host should be more so.

2. As a qualified announcer and host, in addition to having strong language skills, you must also have high cultural accomplishment.

This kind of cultural accomplishment includes the criticism and inheritance of traditional culture, the understanding and innovation of popular culture, the absorption and transformation of foreign culture, etc. Only in this way can we have control over the program with ease.

Announcers and hosts shoulder an important mission in inheriting traditional culture and absorbing foreign culture. China is a country with ancient civilization and its profound cultural connotation has enabled the Chinese nation to maintain the inheritance of civilization. This is a positive and progressive cultural spirit, a powerful cohesive force, and an indispensable spiritual factor for a nation. Therefore, announcers and hosts should shoulder this responsibility together with all communicators to pass on China's excellent culture from generation to generation. At the same time, China also needs to absorb foreign culture. With the advent of the new century, the development of various ethnic groups has become increasingly inseparable from the participation of other ethnic groups. Under such circumstances, all ethnic groups must extensively strengthen cultural exchanges and cooperation with other ethnic groups, and while spreading their own ethnic culture outwards, they must continue to absorb the cultural essence of other ethnic groups. Whether it is inheriting traditional culture or absorbing the culture of other ethnic groups, announcers and hosts responsible for language communication should play an important role.

I remember that during the CCTV Youth Singing Competition, I originally felt sorry for the low overall quality of the contestants, but something incredible happened to me. When the contestants answered one of the questions, there was an answer called Li Bai's "jiangjinjiu" was pronounced by the host as "jiangjinjiu". What's funny is that the contestants also followed suit and pronounced "jiangjinjiu". Fortunately, Mr. Yu corrected it in time and it should be read as "Qiang Jinjiu". However, similar situations happen to hosts from time to time, and some even make jokes. 3

But from a certain perspective, it reflects a problem of cultural quality - a shallow cultural heritage. Relevant departments should improve the assessment system and pay attention to strengthening the cultural quality of hosts. In addition, the most important thing is that hosts should strengthen their own cultivation to adapt to the changing reality. In the minds of the audience, the host is an outstanding talent selected from all over the country, and it is impossible to make low-level mistakes. However, the host makes some low-level mistakes from time to time, which disappoints the audience and even makes the audience doubt the government's talent selection and appointment system. In this way It will affect the government's image in the minds of the audience. In the long run, it will affect the improvement of the quality of our people. Therefore, the host should take the initiative to recharge himself, constantly improve his overall quality, and become a qualified host that the audience admires and likes.

An excellent announcer and host should also understand the history of social development, pay attention to social reality, and pay attention to the living conditions of mankind. In order to maintain the healthy development of society and safeguard people's right to survive, announcers and hosts should have the courage to uphold justice and criticize evil. Real life may always be full of temptations. If you want to resist the temptation of fame and fortune, you need to use laws, regulations and moral conscience to restrain yourself. Announcer and host are considered to be a hot profession. Behind the huge halo shrouded in it, we sometimes see various performances that are contrary to the spirit of professional ethics. For example, some people are keen to attend business and social occasions, and use their faces as a kind of passport to find what they need in the social network of social relationships; some people enter the broadcasting and hosting industry with the mentality of becoming famous overnight and getting rich overnight. They try to "live the fun" and leave... These behaviors are incompatible with the requirements of the country, society, and the public.

I remember the special program "2005 Ideal" of "Artistic Life", which invited fifty or sixty hosts from CCTV and local stations, and conducted interesting discussions on six temporary ace combinations. Interview.

Bai Yansong, Yang Lan, Zhang Yue, Cui Yongyuan, etc. all talked about the professional ethics and social responsibility of journalists. Regarding what is a host, Bai Yansong had a very classic explanation in the conversation: "In television media, there is a division of labor that relies on showing up and talking non-stop to do work and earn wages. This industry is called hosting. People." In a subsequent interview with Cui Yongyuan, he also said in the program that he could say with a clear conscience that he had never participated in a business activity and had never earned a penny of illegal money. He earned his salary in a regular manner.

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However, today’s TV hosts are a mixed bag on the TV screen. Some radio and television programs, especially literary and entertainment programs, have become vulgar and kitsch. Some broadcasters There is a problem of low style among the members and hosts, wearing strange clothes, using vulgar language, and being vulgar and boring. These problems directly affect the image of the program, the image of the media, and the communication direction of radio and television, especially the guidance for young people. Moreover, some hosts take advantage of their popularity to frequently attend commercial events and travel around. They do not focus on their hosting work, but are busy making extra money. They do advertising endorsements one after another. Commercial hosts will go as long as they have money.

The key factor that determines the moral conscience of announcers and hosts is their personality. We often say that we should attract audiences with "charisma". The personality charm of an announcer and host not only comes from the screen image he (she) creates, but also comes from the public's evaluation of his (her) personality. As public figures, announcers and hosts must use moral power to restrain their words and deeds and resist various temptations; they must also maintain the unremitting pursuit of ideals, fairness, and justice. 5

During the Spring Festival of 2008, the south suffered a rare snowstorm that only occurred once in 50 years. Such an unexpected incident tests our urban infrastructure construction, our people, our society, and also our reporters and anchors. In the process of uniting the whole country to fight against the snow disaster, our announcers and hosts gave up their vacations and even gave up rest. They conducted difficult interviews and records in the ice and snow, and sent back warm pictures and groups of people. Pictures that moved us deeply.

Cui Yongyuan revealed for the first time in the interview that the real reason for leaving "Tell the Truth" was because he had severe depression, but he did not forget to tell everyone in the show that if you have this disease, you must Go to treatment and communicate more with friends around you. He feels that it is necessary for a public figure to lead by example. In addition, he also talked about that although he has become famous in the eyes of others, he still has a sense of responsibility. Because I work in the media, I need to know that the media affects many people. Many children grow up watching TV. Many of their ideas, including their understanding of the world, their attitudes and methods of life, are all derived from TV. learned. That's why this responsibility is sacred, and that's why such happiness makes me feel more at ease.

3. In my opinion, an excellent announcer and host must also have a high sense of responsibility and professionalism.

In today's world where audio and video technology is so developed and mature, it is not difficult to make radio and television programs sound and good-looking as long as you work hard and responsibly. However, you must integrate sincerity and care into the hosting, and incorporate tolerance into the host. Integrating mentality, rational thinking and humanistic care into the program, so that it can truly "enter the ears" and "enter the brain" while also "entering the heart", requires a lot of "efforts beyond poetry". For example, Xiang Fei, the host of China National Broadcasting Station's Shenzhou Night Flight program, successfully persuaded three criminal suspects including Gu Haijun, Yuan Bingtao, and Yu Zhaoming, who had been on the run for many years to surrender, within seven months. This was immediately reported by the media It is called the "Xiangfei phenomenon". Many people think this is just a chance. In fact, Xiang Fei spent a lot of "extraordinary efforts" in this process. 6 It takes a keen eye to discover one message that may contain a secret among hundreds of text messages; it takes extraordinary courage to leave one's phone number to listeners who may be murder suspects; it takes dozens of days of phone calls to disturb people. Not complaining even during the holidays requires love and sincerity; putting oneself in another's shoes to analyze the pros and cons and repeatedly admonishing requires both language skills and an equal mind; helping suspects consult on legal issues and contact surrender matters requires a sincere service spirit and strong sense of responsibility. And these "poetry skills" are sometimes more powerful and useful than skillful words, sweet voices, graceful images, and beautiful melodies. Only with these "poetry skills" can the host's humanistic care, social responsibility, and professionalism be revealed in the program, and the program will arouse the shock and emotional resonance of the audience.

As a senior commented when awarding the award to Xiang Fei: Xiang Fei and her program "let us appreciate how rich and beautiful broadcasting that goes into the soul is."

Robert Capa, the only battlefield photographer during the Normandy landings in World War II, once said: "If the photos you take are not good enough, you are not close enough." In 2003, Regarding the sudden "SARS" epidemic, Wang Zhi, the host of CCTV's "Face to Face" program, gave the best interpretation of this sentence with his own practical actions. In order to quell the rumors, clarify the facts, restore the truth, and guide public opinion, Wang Zhi and his colleagues risked their lives and came to Guangzhou, where SARS was most severe, and went deep into the Intensive Care Unit of the Institute of Respiratory Diseases, which admitted the most seriously ill patients in Guangdong Province. Interviews were carried out in places where SARS patients were located, and despite repeated dissuasion from relevant parties, they entered the core and most dangerous rescue room and disinfection room. While clearly hearing the breathing of SARS patients, they also recorded the photos at close range. It depicts the rescue scene in which medical staff sacrificed their lives. It is precisely because of all this that the 14 episodes of "Face to Face" played an important role in stabilizing social sentiment during the special period and ultimately defeated SARS, and left a deep impression on people. Many people shed tears while watching, and the tears included gratitude to Dr. Bai Angel and admiration for the host Wang Zhi. Because when society is eager to hear authoritative voices and understand the truth, people need microphones and cameras to be closer to the scene, and even closer. To do this, we need courage, courage, and state. "Being loud and far away is not just borrowing the autumn wind." The success of Xiang Fei and Wang Zhi once again tells us how to act in the host position so that we can truly be worthy of the party's journalism and better serve the society and serve the society. To the people.

Journalists are the mouthpieces of the party and the people, observers of the times, recorders of history, guides of public opinion, and witnesses of events. As an announcer and host, you must be fully aware of the glorious mission and sacred responsibilities you shoulder, firmly establish political awareness, responsibility awareness, and overall awareness in your position, and constantly improve your theoretical level, cultural literacy, and business skills. Only in this way can we live up to our mission, live up to public expectations, continuously improve our hosting realm, realize ourselves, and serve the public.