Zhang Chongxian

Zhang Chongxian is from Fengrun, Hebei Province. Member of the Tianjin Branch of the Chinese Writers Association, senior editor of "100 Days of Holidays", and member of the Tianjin Calligraphers Association. He has successively served as a teacher at Tianjin Preschool Normal School, reporter and editor of "Tianjin Youth Daily", director of the editor-in-chief's office, and deputy editor-in-chief of "Caifeng Daily".

Chinese name: Zhang Chongxian

Alias: Zhang Zhongxian, Sun Zhong A Zhong

Nationality: Chinese

Ethnicity: Han

Date of birth: November 19, 1954

Occupation: Editor

Graduation institution: Tianjin Normal University

Main achievements: Hosted and edited "00 Days of Holiday"

Representative works: "The Death of Ba Jin" and "Wolf Motto"

Personal Profile

Growth Experience

(1954--) A native of Fengrun, Hebei Province. Member of the Tianjin Branch of the Chinese Writers Association, senior editor of "100 Days of Holidays", and member of the Tianjin Calligraphers Association. He has successively served as a teacher at Tianjin Preschool Normal School, reporter and editor of "Tianjin Youth Daily", director of the editor-in-chief's office, and deputy editor-in-chief of "Caifeng Daily".

His name was Zhang Zhongxian. His pen names are Zhongxian, Azhong, Sun Zhong, Fifty Lang, etc.

In 1977, he participated in the college entrance examination that was resumed for the first time after the Cultural Revolution and was admitted to the Chinese Department of Tianjin Normal University. I only got 10 points in math. Graduated in March 1982 with a Bachelor of Arts degree.

Joined Tianjin Youth Daily in July 1983 and served successively as editor, reporter, director of the editorial department, director of the editor-in-chief's office, director of the press and publication department, and assistant to the chief editor.

In 2000, he joined "Tianjin Daily" and served as deputy editor-in-chief of "Caifeng Daily".

He has been the editor-in-chief of "100 Days of Holidays" since 2001.

Selected as "2010 China Weekly Top Ten People of the Year" in 2011

Main works

Poems, reviews, essays, essays, and features nearly one million words by Chinese Writers Association Zhang Chongxian, a member of the Tianjin branch, began to write poems and publish works while in college. The essay "White Milk" was published in the supplement of "People's Daily" on May 1, 1980, and was later included in the collection of essays "Morning Piccolo" published by People's Daily Publishing House. Later, he successively appeared in "Reading" magazine, "Film Art", "Literary Newspaper", "Shulin", "Literary Bimonthly" (sponsored by Tianjin Daily and edited by Sun Li), "Beijing Evening News", "Yangcheng Evening News", "Tianjin Daily" ", "Tonight" and other newspapers and periodicals published nearly one million words of poetry, reviews, essays, essays, and features. The news feature "Commemorative Coins, Who to Commemorate" conducted an in-depth investigation and interview on a set of domestically issued commemorative coins with the statues of Hitler and Chiang Kai-shek in the context of the 50th anniversary of the world's anti-fascist victory. It was first published in "Tianjin" on July 1, 1995 Published by Youth Daily, and the original text was published by Yangcheng Evening News on July 17. On July 21, Jiang Zemin, then general secretary of the Central Committee of the Communist Party of China, wrote a personal note next to this feature in the "Yangcheng Evening News". This feature won the first prize for Tianjin Good News in 1995. The classical literature review "Shocking, Weeping Ghosts, and Moving People" was included in the middle school "Chinese Reader".

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In April 2001, as editor-in-chief, he took the lead in preparing for the establishment of the "100 Days of Holidays" weekly newspaper. The trial issue of "100 Days of Holidays" was launched on July 31, and the first issue was launched on August 8. It puts forward the basic concept of the urban life weekly newspaper that "content is king, form is second, and service is the seventy-two concubines in the three palaces, six courtyards, and seventy-two concubines."

In October 2002, China News and Publication published a long report titled "100 Days of Holidays: The Orange Miracle of Tianjin Daily" and issued a note from the editor-in-chief. On July 15, 2003, Zhang Chongxian published a signed article "The First Complex of "100 Days of Holidays"" in the "Viewpoint" section of the China News and Publications newspaper, commenting on the business innovation and content creativity of "100 Days of Holidays" in Tianjin and even across the country. A summary was made. In 2007, at the 4th Annual Competitiveness Conference of the Newspaper Industry, "100 Days of Holidays" was selected as one of the top 10 urban life weekly newspapers in China, ranking third. The editorial department of "100 Days of Holidays" won the 2008 Tianjin "May 1st Labor Medal" awarded by the Tianjin Federation of Trade Unions.

Create a unique way of media management: "This Week's Password" and "100 Days of Holidays" were first published. There were only two or three people who had worked in newspapers, and the current recruits were all fresh graduates with no working experience. Moreover, there was only two short months from the assembly on May 26 of that year to the release of the trial issue on July 31. Only by organically combining journalism education, business training, professional training and newspaper running and proceeding simultaneously can the mission of publication creation and development be completed. Therefore, Zhang Chongxian created a unique method of "words of the week" to reflect and implement the newspaper's positioning and philosophy, and to standardize and guide the business actions of editors and reporters. The form of "Password of the Week" pioneered a new mechanism for weekly content management, which has persisted to this day, forming a system and characteristics.

For example, this week's password written on July 21, 2001 - focus on professional experts. Focus: the basic working state. Not impetuous, no distracting thoughts, workaholic. Major: You may not major in journalism. But you must become a professional news editor, reporter or media person. Expert: Be familiar with all common sense, knowledge and development trends in the field of editing and reporting, and have a certain ability to explain and solve problems.

For example, this week's password written on November 5, 2009 - point of view competitiveness. Some people say that opinions are also news. Views are also a selling point, we say. The point of view reflects the essence of human beings: everything in the world will scream if it is not balanced, and the same is true for people's words. Perspectives embody the nature of media: the idea of ??an audience spreads from one person to three people. Opinions show the characteristics of competition: Argument/Argument - Discussion/Argument - Argument/Controversy - Debate/Controversy Today's newspapers no longer compete for news, but for opinions. In the future, what the media will compete for is definitely not time (fast), but space (deep).

Create the "inverted thirty-seven rule" to subvert the traditional news reporting and editing process. The traditional acquisition and editing procedure is the "positive three-seven" law, that is, "three in the front and seven in the back", loose in the front and tight in the back. The first school, the second school, the third school, the first trial, the second trial, the third trial are becoming more and more strict, that is, 70% of the energy is invested in the later stage which only accounts for 30%. However, Zhang Chongxian believes that the nature of a weekly newspaper determines that the key to its reporting is not speed, but angle. In March 2002, he created a new editorial process model for city weekly newspapers, which used the "37" rule to subvert the traditional news gathering and editing method, that is, only 70% of the energy is invested in the early topic selection stage, which accounts for only 30%. , because if the topic is not interesting to readers, even if there is not one typo, it can be regarded as the entire article is full of typos. The new model implements a strict topic selection planning system. Zhang Chongxian personally designed the topic selection plan. The content that needs to be filled in the topic selection plan includes: solution, title, origin, angle, depth, interview, background, link, model, picture, Layout etc.

Advocating that "the media should not only provide news, but also provide new ideas." In January 2005, Zhang Chongxian participated in the third annual meeting of the National Urban Lifestyle Newspapers held in Hong Kong and presented "Fashionable and unfashionable" He gave a special speech titled "Dialectics". His point of view is: "Just like a newspaper that flaunts fashion, it should not just follow and report on fashion, but more importantly, whether it can be reported in a fashionable way. A newspaper reporter, whether he is fashionable or not, whether he wears a famous brand or not, is It should have a pioneering consciousness, an avant-garde attitude, and an innovative spirit. Because the media must not only provide news, but also provide new ideas.”

Envision a new integrated dual-track learning media mechanism. In the 11th issue of "Vocational Education Research" in 2007, Zhang Chongxian's paper "Thoughts on establishing a new mechanism of integrated dual-track learning media" was published. Starting from the market competition faced by the media, and taking the world's popular medical and medical systems as a reference, we conducted a study on the results of teaching and research on media theory and the learning system operating a dual-track integrated management system that combines media management and content production. A completely new discussion.

The emphasis on learning within the traditional system is more of a call. Even if there is a requirement, it has no legal significance. The effect will always vary from person to person. The more conscious the person is, the more autistic the more autistic. Therefore, in order to enhance core competitiveness by improving the "internal strength level", the media must explore and establish a new system. The results of teaching and research on media theory and the integrated management dual-track system that combines media management and content production are such a system. a new system.

The first humor page in China. The layout is "humorous, casual" and "fun" and has been popular for 20 years. In 1992, Zhang Chongxian created a "humorous and leisure" page in the "Tianjin Youth Daily" that was unique in mainland China at that time. He won the second prize of Tianjin Good News Award that year.

In 2001, "100 Days of Holidays" was launched, and he personally founded and hosted a new "humorous and leisure" edition - the "Fun" edition, which aroused enthusiastic responses from readers. This edition emphasizes originality, topicality, and interest, and adheres to the concept of "everyone reads, everyone writes, and everyone enjoys". Many columns have become popular classics, such as "Sour and Bitter Message Board", "Contemporary Aphorisms", "Repair Famous Quotes", "Emotional Market", "Interesting Current Affairs Quiz", "Absolutely Wonderful Couples" and so on. So far, the "Fun Edition" is still one of the most popular feature editions of "100 Days of Holidays" among readers. Among them, the emotional Q&A column "Emotional Market" hosted by Zhang Chongxian under the pseudonym "Big Fu" was compiled and published by Tianjin People's Publishing House in November 1997.

Question Jin Yong and put forward the idea of ??"supplement attack". In recent years, supplements have declined, and opinions are divided. There are different opinions on the revival of supplements. Zhang Chongxian believes that the decline or even death of supplements is related to the traditional concept of newspaper supplements and the newspapers’ deep belief in some traditional metaphors of supplements. If we can give new metaphors to supplements, or give new meanings to traditional metaphors, the appearance of supplements will be completely new, and the vitality of supplements will be revitalized.

For example: Supplement defends - Supplement attacks. On May 27, 2001, Mr. Jin Yong gave a speech at Tianjin Daily: "News is offensive, and supplements are defensive. The supplements are responsible for defending the city captured by the news." This metaphor of Jin Yong has been widely circulated and has almost become a classic. . But with the competition of modern media, it is impossible to defend. Moreover, in modern consciousness, there is no longer the concept of pure defense. Just like in modern football, although there are goals to defend, the function of the defender is not only to defend, but also to be able to assist. Therefore, the tactics include defense and counterattack, and the strategy includes total defense and total attack. Dutch player Rijkaard is a central defender who played for Ajax. He scored 71 goals in 337 games. Can you say that a defender is just a "guard"? The Spaniard Hierro was once the center back of Real Madrid. In 14 seasons, he scored 102 goals. Can you say that defense is defense?

Another example: report your butt – report your breasts. The newspaper originally had no supplements, and there were not enough press releases, so there were only a few bits and pieces of filler, so it was called: newspaper butt. Later, the newspaper had a supplement. Because it was placed at the back, it was still called: newspaper butt. The metaphor of newspaper buttocks once vividly demonstrated the status of supplements, and now it also illustrates exactly how we misunderstand supplements. Since it's already indecent, since it's not allowed, why not give the supplement a metaphor that's also harmless - breast reporting. Gemini constellation, three-dimensional shape. It is both plump and charming. And the position is higher, the posture is forward, and the offensive is adopted. It is both impactful and seductive. The condensed fat and agar nectar nourishes all directions. Zhang Chongxian felt that this was the supplement.

A breakthrough visual design for the newspaper, with the name of the newspaper page written in handwriting. On January 7, 2010, "100 Days of Holidays" was revised, boldly breaking through the traditional format in visual design, and using the interlacing of Chinese calligraphy and running script. Smartly, Zhang Chongxian wrote the name of the eyebrow page in his own handwriting. This is the first time it has been designed and used in a Chinese newspaper, and it is even more unique when it is written by the editor-in-chief himself.

Personal poetry

Poets are rarely good at both classical poetry and vernacular free verse, but Zhang Chongxian can express the breath of natural free verse in meter and the intention of meter in vernacular poetry.

In 2007, Zhang Chongxian launched "Poetry Bullet" on Tencent's online space under the pseudonym Fifty Wolf. The number of historical visitors to this space: 357549, and the number of historical visits: 1178645.

In January 2010, "Poetry Monthly" "Tianjin Poetry 60th Anniversary Edition" selected and published three poems by Zhang Chongxian:

The Art of Calligraphy

From his A piece of "Shui Tiao Ge Tou" reflects his pursuit of calligraphy art.

He believes that the most important thing to draw from tradition is the spirit, not the brushwork. Therefore, his calligraphy creations often adopt the method of free writing, trying to write on various papers, especially various waste papers. In this way, we not only pursue the meaning of writing, but also pursue creativity; we are both unique and reflect the awareness of environmental protection and ecology. Therefore, he often writes "with broken pens, ink, and waste paper to express his feelings", which makes people both ponder and ponder.