165438+1There was some good news in the new energy market in October, and of course there was a bad news.
Let's start with the good news: Hong Guang EV? MINI has sold more than 30,000 vehicles and will almost certainly win the domestic new energy market. BYD Han? 165438+ 10, the monthly sales volume reached10/05 units, which exceeded 10,000 units for the first time in history; The sales volume of Euler brand 1 1 10 is close to 10,000 vehicles, which means that another domestic new energy brand is about to enter 10,000 clubs; Li Yi? 11June was close to 5,000 vehicles, ranking first among large and medium-sized new energy SUVs.
Just when people thought that their own brands were about to break through collectively, bad news came. According to the association's data, Tesla's model? 3? 1 1 10 The monthly sales exceeded 20,000 units, actually reaching 2 1640 units. This means, model? It is very frustrating that it is very possible to keep the position of the second child. BYD Korea can only come second, and it is extremely difficult to surpass it in the short term.
Previously, we have published many articles in succession, analyzing models? 3 and BYD Korea EV's product competitiveness, online articles about the comparison between the two models are also rolling in.
It is generally believed that the two models have their own advantages in production capacity.
Advantages of BYD Korea electric vehicle
Compared with edamame 3, the biggest advantage of BYD Korea EV is space, or level. BYD Han EV 33438+0910/1495 mm, with a wheelbase of 2920mm, which is similar to Audi A6L, and is between B-class car and C-class car.
The circumference of edamame 3 is 4694/ 1850/ 1443mm, and the wheelbase is 2875mm, which is slightly smaller than the A-class sagitar and slightly longer than the sagitar. In short, compared with the overall size and level, BYD Han EV is two full laps larger than edamame 3, with a length advantage of nearly 300mm and outstanding space advantage. If edamame 3 is compared to 90 square meters just needed, then BYD Korea EV has reached the level of 120 square meters improvement+. Or edamame 3 or sagitar level, BYD Korea has surpassed Magotan, and the level transcendence is the biggest advantage of BYD Korea EV.
Followed by the price, BYD Korean EV version offers three models, and the subsidy guide price is 229,800-279,500 yuan. Maodou 3 also offers three models with a guide price of 249,900-465,438+0.98 million yuan, which means that BYD Han EV is cheaper than Maodou 3 in terms of the lowest price and the price range between them.
In other words, BYD Han EV is nearly two levels bigger than edamame 3, and the price is much cheaper. Without comparing other elements, BYD Korea EV is much more cost-effective than edamame 3.
The products of the two cars are evenly matched.
In terms of performance, the two models are basically evenly matched.
For example, the shape of edamame 3 is very beautiful, and the design standard is recognized. However, BYD Han is also poisoned at a glance. The artistic beauty of its shape and the fierce state of its face value are completely neck and neck with edamame 3. If it is necessary to divide it up and down, take off the logo. Maybe BYD Korea has a stronger attraction. .
In terms of core batteries, there is not much difference between the two cars. Soybean 3 is equipped with two batteries, one is a lithium iron phosphate battery with an energy of 55kwh, the other is a ternary lithium battery with an energy of 76.8kwh, and BYD Korea EV is equipped with a lithium iron phosphate blade battery with an energy of 76.9kwh. Considering the advantages and disadvantages of lithium iron phosphate battery and ternary lithium battery, and considering the technical characteristics of BYD blade battery, the draw evaluation of the two models in battery and battery capacity can also be considered as an even number.
In terms of cruising range, BYD Korea EV provides cruising range of 550 km and 605 km, while edamame 3 provides cruising range of 468 km /600 km /668 km. There is little difference between them, or edamame 3 has a little advantage.
In terms of handling, which many people care about, the acceleration of BYD Korea EV is 3.9 seconds and 7.9 seconds. The scores of edamame 3 are 3.4 seconds /5.3 seconds and 5.6 seconds, and edamame 3 is slightly dominant.
In terms of battery life that consumers are most worried about, Maodou 3 provides an 8-year/160,000 km warranty, and BYD Han EV provides the first car owner with an unlimited time/mileage warranty. In this regard, BYD Han seems to be more sincere.
In short, in terms of specific product strength, BYD Korea EV and edamame 3 are basically at the same level, edamame 3 is slightly advanced in some aspects, and BYD Korea EV is advanced in other aspects. Compared with the overall productivity, there is little difference between the two, which is basically at the same level.
Brand is BYD's biggest shortcoming
The biggest gap between BYD Korea EV and edamame 3, or the biggest advantage of edamame 3 lies in the brand and service.
It must be admitted that Tesla is a star brand. As a subversive of the global automobile industry, Tesla, with all kinds of auras, a representative of scientific and technological innovation and a real upstart, has a strong appeal among the people. Its brand aura is not to mention BYD, and even Mercedes-Benz BMW Audi has to avoid its edge. At the same time, Tesla's father, Musk, even agreed with human beings to explore the aura of the starry universe. It's just that this aura is unmatched by any domestic brand. Therefore, many Tesla owners are willing to buy Tesla even if they know the premium is high. At the same time, 300,000+level consumers actually don't care much about cost performance, but pay special attention to brand reputation, which is Tesla's core advantage. At the same time, Tesla's service belongs to the absolute top level, and the Tesla experience store in any city brings a refreshing feeling, being respected and being happy.
On the other hand, BYD is absolutely top-notch in technology, but it can even be said to be negative in brand, especially for people aged 35+. Many people are full of contempt for BYD brand. The author has heard more than once that "BYD doesn't even want free" and "this brand is shameful".
All this can be traced back to more than ten years ago, when BYD was eager to open the market and hastily put into production a cheap car BYD F3. BYD F3 copied the model of Toyota Corolla, and the price was super cheap. From 2007 to 2009, its sales volume was huge, with the highest monthly sales volume reaching 40,000 vehicles, which is the highest record reached by autonomous vehicles so far.
But unfortunately, this huge sales model ruined BYD's brand. Because this car is shoddy, fake in appearance and inferior in quality. A year later, consumers have all kinds of problems. In just a few years, they have stinked the streets. They not only smashed BYD's brand, but also raped the entire independent camp. The washbasin with "fake appearance and poor quality" of our own brand has been severely detained and has not been cleaned up until today.
Of course, more than ten years later, BYD is no longer Amon's past, and has long since got rid of the situation of "fake appearance and poor quality". Whether it is product quality or shape design, it has made earth-shaking progress over ten years ago. However, the bad impression left by BYD brand in people's minds, especially after 70 s and 80 s, is hard to change. No matter how hard BYD works, how it progresses and how it develops, it can't erase the stigma left in the market that year. This debt needs BYD to repay slowly, which is also the biggest gap between BYD and Tesla.
In addition, because BYD's new energy and traditional fuel vehicles use the same sales channels, the service quality is also uneven, which also reduces and weakens the high-end attributes of Han EV and becomes a major shortcoming of BYD's Han EV.
BYD should have the courage to change its name.
In short, BYD Han EV and edamame 3 are not the same level of works, and there is a huge gap between the two models in terms of brand and service at the space level. However, in the face of such a strong enemy as edamame 3, independent brands need a competitive vehicle too much, so BYD Han EV was pushed to the front desk and forced to compete asymmetrically with edamame 3.
It must be admitted that in terms of product hardware, regardless of the space level or battery technology, BYD Han EV is actually above Soybean 3, but the weakness of the brand has greatly dragged down BYD Han's efforts, just like a commander-in-chief who killed the enemy and served the country. He fought the enemy to the death on the battlefield, but one leg was still dragging in the tent at the back.
In fact, more than N years ago, there were countless suggestions that BYD should change a company or brand name, or re-launch a brand-new brand, so as to bid farewell to the past and dilute or reduce the negative impression on BYD brand.
Besides, in fact, BYD's name is neither foreign-styled nor China, lacking China aesthetic feeling and China connotation, so there is not much resistance to re-launching a China brand. When the Great Wall launched Weipai, Geely launched Ke Ling and Chery launched Starway, it was hard for the market to understand why BYD tied its hands and feet so tightly. This is really the biggest regret of Han EV, and it also failed this generation of famous cars that could have defeated edamame 3.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.