The orientation of core competitiveness means that enterprises determine which areas are ready to give priority to when gaining competitive advantage, choose the breakthrough point of developing core competitiveness, formulate development strategies that are conducive to developing core competitiveness, organize their implementation and persist for a long time. Below I have compiled the methods to cultivate and enhance your core competitiveness, hoping to help you:

The structure, carrier and characteristics of core competitiveness determine that there is no programmed operation method for its cultivation and promotion, and practical methods must be adopted. Scientific management system, excellent corporate culture and perfect information system are important conditions for the formation of core competitiveness; Core competitiveness will strengthen the construction of management system, corporate culture and information system. As far as the driving factors of core competitiveness are concerned, it is the pursuit of core values. Pursuing core value is the characteristic of core competitiveness. To cultivate and enhance core competitiveness, we should start with driving factors, development conditions, innovation activities and learning activities, strengthen the management of key talents, and improve the important role of key talents in knowledge creation and management. Specifically, we can cultivate and enhance the core competitiveness through the following ways.

(1) Technological innovation

Core competitiveness is a dynamic concept, and to maintain a sustainable competitive advantage, we must constantly innovate. Innovation includes technological innovation and management innovation.

The core technology of technological innovation is difficult for competitors to imitate. This comes from two obstacles, one is legal obstacles; The second is the time effect and path effect of knowledge accumulation in technological innovation activities. The improvement of innovation ability and quality in the process of innovation activities is difficult for other enterprises to imitate.

In order to gain a sustainable competitive advantage, enterprises must constantly innovate, cultivate and enhance their core competitiveness. If you are complacent, you will fall behind. Through continuous technological innovation, we can not only obtain patents and control core technologies, but also cultivate an innovation team and enhance innovation ability.

(2) Management innovation

With the core technology, it must be organized and managed to become a product. With products, we must push them to the market through marketing management to meet the needs of users and realize their core values.

? Xerox can completely own the whole computer industry today, which can be 10 times larger than it is now, and it can completely become IBM in the 1990s and Microsoft in the 1990s. ? While we feel sorry for Xerox, we should realize that although the PARC of Xerox has gathered all kinds of talents, without good organization and management, there will not be a lot of technological innovation; At the same time, individual or local innovation cannot be automatically transformed into organizational innovation and business success.

Therefore, in order to cultivate and enhance the core competitiveness, enterprises need not only continuous technological innovation, but also continuous management innovation. On the one hand, technological innovation needs management to become the core competitiveness, on the other hand, technological innovation and application also put forward requirements for management innovation. Management innovation includes management thought innovation, management mode innovation, management means innovation and management system innovation.

① Innovation of management thought

The progress of management thought reflects the progress of the times, and the efficiency of management is also improving step by step. With advanced management ideas, only advanced management methods and means can enterprises cultivate and enhance their core competitiveness.

There are several important ideas in modern management, which shine with the light of modern wisdom: people-oriented. People are the ultimate carrier of the core competitiveness of enterprises. Humanistic management is more suitable for modern management. People-oriented management can fully mobilize people's subjective initiative and give play to people's creativity and learning ability.

* * * winning concept. * * * There are three levels of win-win, and the stakeholders of the organization are the same stakeholders, so we must establish the concept of * * * win-win; Organizations and individuals share interests, and organizations and individuals grow together; Members of the organization should also enjoy the benefits and grow together, including between superiors and subordinates and between peers.

? Blue ocean? Strategy. Kill each other by homogenization? Red Sea? Be different and create unique value? Blue ocean? It is a change in strategic thinking.

② Management innovation.

Dell used network technology to transform the value chain. They abandoned the mode of mass production and agency distribution, and adopted the direct selling mode customized by consumers to customize computers for customers within a few hours through the Internet. HP reduced the cost of laser printers by 25% through logistics mode design. Ford's supply chain collaboration and communication with suppliers save $3 billion a year. Alibaba has changed the way businessmen trade as never before. Its speed is an acceleration. How wide the Internet is, the number of its members may increase geometrically.

③ Innovation of management means.

The innovation of management means is actually the application of technological innovation achievements in management.

In the IT era, management tools are more advanced, and problems in management can be analyzed through computerized data management. Especially in some marketing departments, if the customer information is analyzed by computer, the customer market will be accurately positioned. Therefore, the innovation of management means is also obvious to improve management performance.

Dell transformed the value chain with network technology, and customized computers for customers in a few hours through the Internet. Alibaba in Hangzhou has used internet technology to do things that many people dare not dream of. Wal-Mart uses GPS and information technology to manage logistics.

④ Management system innovation

The system is related to the "operating mechanism" of the enterprise; It is related to the enthusiasm and creativity of every employee; It is related to technological innovation and organizational innovation. System is very important for state-owned enterprises, and our goal is to establish a modern enterprise system. Nowadays, many state-owned enterprises hang the brand of modern enterprise system, which is actually similar to the traditional system. If the modern enterprise system cannot be effectively established, it will be difficult to improve the enthusiasm of individuals. Besides the enterprise system, it also includes other systems, such as talent system and innovation system. In order to improve the core competitiveness of enterprises, we must build the enterprise system well.

(3) to create a learning organization

De Hess of Shell Oil Company famously said: The ability to learn faster than competitors may be the only lasting competitive advantage? . Where does the ability to learn faster than competitors come from? Only by studying can we learn again. Therefore, by establishing a learning organization, we can improve the learning ability of the organization, accumulate knowledge, and cultivate and enhance the core competitiveness of enterprises. So how do enterprises create learning organizations? We should start from the following aspects:

(1) change the organizational structure that is not conducive to learning.

Due to the vertical communication mode and power hierarchy within the organization, the traditional organization mode leads to many communication links, slow speed and easy distortion. Moreover, due to the disconnection between superiors and subordinates, two-way communication is difficult and the information distribution is extremely uneven, which is easy to make grass-roots employees lose their enthusiasm for work.

Changing the organization is to rebuild or transform the organization in a direction conducive to the enjoyment and multi-dimensional communication of all employees, eradicate bureaucracy, and enhance the enthusiasm, initiative and creativity of employees. Such as organization flexibility, flattening, networking, small organizational units, increasing the permeability of organizational boundaries, organizations without fixed boundaries, project-based organizations, ring organizations, hyperlink organizations and other measures and organizational forms are all conducive to organizational learning.

② Establish a comprehensive and open training system for all staff.

Training is an important way for organizations to absorb foreign knowledge, expand explicit knowledge and spread internal knowledge, and make individual tacit knowledge explicit within the organization. The training object should ensure that everyone in management, technology and operation has the opportunity to receive training. The training content not only trains post knowledge and skills, but also trains corporate culture, professional ethics and positive attitude. Training forms should be diversified, and full-time training, part-time training and on-the-job training should be combined. Training methods should be flexible and diverse, such as classroom teaching, experience exchange, discussion, case teaching, expert lectures, and mutual lectures among students. According to the scale and conditions of the enterprise, a team of full-time and part-time internal trainers will be established, and internal training will be combined with going out and inviting in.

③ Strengthening knowledge management.

Knowledge management is a very complicated process, including the creation, identification, collection, arrangement, adjustment, enjoyment and use of knowledge. Knowledge creation is to create new knowledge; Knowledge identification is to identify knowledge that is beneficial to the organization; Knowledge collection is to show tacit knowledge as explicit knowledge, which is owned by individuals and can be used by enterprises; Knowledge collation is to store, process, classify, index and provide accurate search for knowledge; Knowledge adjustment is to verify and adjust knowledge according to the actual situation of enterprises; Knowledge * * * is the early dissemination of knowledge to users; Knowledge application is to apply knowledge to work.

④ Building a corporate culture conducive to organizational learning.

Corporate culture requirements conducive to employees' organizational learning;

Recognize the corporate culture and internalize the core values of the enterprise into the thoughts and behaviors of employees. Honesty, tolerance, fraud, hypocrisy and vanity are the enemies of organizational learning. Broad-minded, tolerant of dissidents, boundless and inexhaustible. Only by tempering each other can there be a spark of wisdom. The concepts of continuous learning, lifelong learning, work learning and study work. Proactive, good at cooperation, good at communication, ready to help others, dare to take responsibility and risk, flexible and unconventional.

Corporate culture requirements conducive to organizational learning: people-oriented, humanized management. People are the most precious resources, and other resources can only play a role through people. Only people can learn, and organizational learning ultimately comes from people's learning. Managers at all levels of the organization should treat their subordinates with the same personality and equal attitude from the heart. Only by treating subordinates as adults and giving them respect, trust, appreciation and care can managers give full play to their initiative and creativity.

Open * * * to enjoy. Maintaining an open atmosphere and smooth communication are the basic requirements of a learning organization. Organization members should not only enjoy their own vision, achievements, thoughts, ideas, experiences, information and happiness, but also? * * * Enjoy? Mistakes, failures, sharing pain. Because people are willing to show their aura and people, not their stupidity, we have to make the mistakes made by others.

Self-management, encourage innovation, and be lenient with others. Self-management is based on trust, respect and support. A truly learning organization must constantly innovate. Learning discovers the unknown, innovation discovers new knowledge, and continuous learning and innovation can lead. Success is the mother of failure. Innovation and mistakes are inevitable. Harsh system and strict style of work often stifle people's enthusiasm and innovative consciousness. A tolerant environment can make people work with a relaxed mood, dare to try, and innovation is more likely to happen.

(4) Establish a perfect information system.

Knowledge is acquired through accumulation and plays a role. The accumulation of knowledge must be based on a certain stock of knowledge. Without relevant knowledge accumulation, enterprises cannot acquire and absorb other knowledge.

By building a sound information system to transform the internal structure of the enterprise, improve the transparency and adaptability of management, and make the enterprise more sustainable, instead of losing some data and core technologies because some important people leave the enterprise. With the means of information management, decision-making has an objective basis, and then a scientific and reasonable judgment is made.

Information systems help * * * enjoy information and share ideas. Employees acquire knowledge through various internal and external information bases, form ideological understanding, and then stimulate knowledge innovation through exchanges and discussions, and store new knowledge in the enterprise information base for other employees to learn and use. The function of information system also lies in the rapidity and accuracy of information transmission.

(5) Implement total quality management.

From the experience of Japanese and German enterprises, we find that in the competition, enterprises can gain competitive advantage in a long period of time by improving product quality and organizational quality through total quality management. Especially for Japanese companies, TQM makes cars and home appliances produced by Japanese companies become symbols of Japan's competitiveness.

The eight principles of total quality management are consistent with the ideas advocated by learning organizations. For example, total quality management's concern for customers is consistent with the value of core competitiveness. The working procedure of PDCA cycle directly promotes organizational learning and promotes gradual innovation.

(6) Actively create brands.

Brand is the concentrated expression of core competitiveness. Brands and people's impressions are often the outstanding advantages of a certain aspect, in fact, they are the embodiment of comprehensive strength, and they highlight the advantages of a certain aspect on the basis of comprehensive strength. Core competitiveness is an important support of brand, and brand also provides a platform for enterprises to form and develop their own core competitiveness. Brand is a sign to let consumers know the core competitiveness of enterprises. Only through consumers' cognition can core competitiveness play a better role in market competition. Brand is the legal protection of core competitiveness, so that others can no longer imitate it. Using the brand, you can smoothly extend the core competitiveness and integrate your own resources with others' resources to become your own competitive advantage.

The operators of every enterprise are aware of the importance of creating a brand, but many enterprises have a vague understanding of how to create a brand and what kind of brand to create.

One is simply pursuing popularity. We cannot use authoritative media and celebrity impressions to convey core values to prospective consumers and potential consumers. Secondly, it can't export sustainable value. Excellent brand strategy will continue to innovate and innovate, so that consumers will have a new sense of value or added value. Third, the brand is not specialized. Jingdiao strives to build a brand, and opposes Qiqiang's multi-brand strategy with a single brand strategy, so that every product can enjoy the brand influence of Jingdiao and gain a competitive advantage. Fourth, do not pay attention to brand management. Brands need not only publicity, but also planning and management. It is very important to make a scientific brand management plan, such as brand use scope, brand expansion and extension plan, etc.

(7) Create excellent corporate culture

① Characteristics of core competitiveness of corporate culture

From the perspective of core competitiveness, corporate culture has the following characteristics: First, the uniqueness of corporate culture. Entrepreneur's personality, industry characteristics and unique development track make corporate culture have strong corporate personality. Second, corporate culture is difficult to imitate. Corporate culture is gradually formed along the unique development track of enterprises under specific social and historical conditions.

Corporate culture plays the following important roles in the survival and development of enterprises: cohesion; Incentive effect; Coordination; Restraint; The role of shaping the image. Therefore, corporate culture is the most important intangible wealth, the most strategic management concept and method of modern enterprises, and the key factor that directly affects the core competitiveness of enterprises and determines the rise and fall of enterprises.

② excellent corporate culture construction strategy

The construction of enterprise culture should embody unique personality. We should inherit the excellent heritage of Chinese culture and build a personalized corporate culture according to the socialist market economy, the characteristics of the times, the characteristics of industries and the characteristics of enterprises themselves.

Corporate culture should have a high degree of scientific thinking and good fashion. Realm is the eternal pursuit of enterprises. Like Tong Ren Tang's? Fellow practitioners help the world keep healthy? , Haier? Serve the country wholeheartedly and pursue Excellence? . People-oriented, with Scientific Outlook on Development leading the construction of corporate culture. In the construction of corporate culture, we should fully reflect the concern, respect, understanding and trust for people. All activities of an enterprise should start with customers and end with customers, create value for customers, create working conditions for colleagues, create wealth for society and repay society with true feelings. To form an enterprise atmosphere that advocates innovation and encourages learning, there must be both competition and unity, as well as discipline and personal comfort. In particular, state-owned enterprises should take patriotism and collectivism as important cultural contents to cultivate; It is necessary to establish a sense of ownership, service, quality, efficiency, economy and safety; Must have a good work style and integrity; We should carry forward the enterprising spirit of hard struggle, be brave in taking responsibility, carry forward healthy fashion, and strike at outstanding cultural elements such as bad style.

Attach importance to the role of entrepreneurs. Entrepreneurs shoulder the heavy responsibility of corporate culture construction and play the role of advocates, demonstrators and cultivators. Excellent entrepreneurs are the epitome of excellent corporate culture, and the integration of people and enterprises is the highest realm of entrepreneurs.

Let employees identify with corporate culture. The values and behaviors of an enterprise are recognized by everyone, which is the real corporate culture and can give full play to the power of culture. The specific strategies are as follows: first, let employees become designers of corporate culture, that is, let employees participate in activities such as refining entrepreneurial spirit, business philosophy and core values; Second, let every employee become a disseminator of corporate culture and let every organization become a propaganda team of corporate culture.

It should be combined with human resource management. Only by combining corporate culture construction with human resource management can we link abstract core values with specific management behaviors and get the recognition of employees. The specific methods are as follows: First, the combination of core values and employment standards. The second is to integrate core values into various training courses. The third is to integrate the requirements of corporate culture into performance appraisal. Fourth, establish an efficient communication mechanism. Through communication, the interests and value orientations of enterprises and employees tend to be unified.

We should build an honest culture. Integrity is the foundation of an enterprise, and the concept of integrity is one of the cores of corporate culture construction. An enterprise that manufactures fake and shoddy products for its own benefit and excessively discharges waste regardless of environmental pollution will certainly not live long, and it is even harder to imagine that its employees will have high peripheral performance, harm others and benefit themselves, and increase internal friction. This should be normal. Therefore, enterprises should put? Honesty? As the main content of corporate culture construction. Through a variety of novel and rich activity carriers, the concept of honesty will gradually rise to the construction of corporate culture. Only when? Honesty? When it becomes a culture, it can enhance the core competitiveness of enterprises.

(8) Do a good job in the management of key talents.

Key talents refer to talents who can create core value for customers, create knowledge for enterprises, bring greater profits to enterprises, or promote enterprise reform. First, at different stages of enterprise development, they are always the leaders and founders of enterprise management innovation and technological innovation. Second, mastering the core business of an enterprise, possessing specialized technology and controlling key resources play an irreplaceable role in production and operation. Three refers to the management, marketing and other personnel in key positions. Fourth, there are skilled operators, unique skills and unique skills.

The core competitiveness of enterprises mainly depends on key talent groups. Attaching importance to the management of key talents is not only that key talents can make outstanding contributions to enterprises, but also that the scientific management of key talents itself is an incentive for all employees of enterprises.

① Cultivate key talents.

Cultivate key talents and maintain a certain echelon structure. It is necessary to select and train employees who have both ability and political integrity, agree with corporate values and have potential. For state-owned enterprises, we must adhere to the party's employment standards. The echelon structure makes key talents feel the pressure of substitution, which will not happen? Talent blackmail? Phenomenon.

② Retain key talents.

Bill? Gates said: Anyone who poaches dozens of Microsoft's most important employees may be finished. ? Bill? Gates' words tell us that whether an enterprise can effectively retain key talents is the premise of its sustainable growth.

First, the enterprise has a good vision and gives the image space for key talents to exert their abilities.

Second, formulate an incentive compensation system to match the role of key talents.

Third, provide more opportunities for development and participation, and improve the learning ability and innovation ability of core talents.

Fourth, attach importance to non-material incentives to meet the needs of key talents at a higher level.

Fifth, only by retaining feelings, opportunities and circumstances can sincere people be retained.

;