Intellectual property rights refer to "the property rights enjoyed by the obligee on the fruits created by his intellectual labor", which are generally valid only for a limited time. All kinds of intellectual creations, such as inventions, designs, literary and artistic works, as well as signs, names and images used in business, can be regarded as intellectual property rights owned by a certain person or organization. With the development of science and technology, in order to better protect the interests of property owners, the intellectual property system came into being and was constantly improved. Nowadays, there are more and more violations of intellectual property rights such as patents, copyrights and trademarks. 2 1 century, intellectual property rights are closely related to human life and are everywhere. We can see its important role in business competition.

"Electronic Commerce Law" clearly stipulates that:

Forty-first e-commerce platform operators should establish rules for the protection of intellectual property rights, strengthen cooperation with intellectual property rights holders, and protect intellectual property rights according to law.

Forty-second intellectual property rights holders believe that their intellectual property rights have been infringed, they have the right to notify the operators of e-commerce platforms to take necessary measures such as deleting, shielding, disconnecting links, and terminating transactions and services. The notice shall include prima facie evidence of infringement.

Article 43 After receiving the forwarding notice, the operators in the platform may submit a statement that there is no infringement to the operators of the e-commerce platform. The statement shall include prima facie evidence of no infringement.

Forty-fifth e-commerce platform operators know or should know that platform operators infringe intellectual property rights, they should take necessary measures such as deleting, shielding, disconnecting links, terminating transactions and services; If necessary measures are not taken, they shall be jointly and severally liable with the infringer.

Article 89 This Law shall come into force as of 20 19 10.

This time, the country promulgated the e-commerce law, which clearly stipulated the protection of intellectual property rights in the field of e-commerce. Whether it is the operator of the e-commerce platform or the operator in the platform, once the infringement occurs, the intellectual property right holder has a reason to follow and there are laws to follow.

What impact does the new law have on e-commerce operators?

As far as e-commerce platform operators are concerned, they should first establish rules for the protection of intellectual property rights, then do a good job in copyright disputes that may exist between intellectual property rights holders and operators in the platform, and finally take necessary measures to safeguard the interests of intellectual property rights holders, otherwise they will bear joint and several responsibilities.

Trademark infringement cases are flooding, which sounds the alarm for the protection of intellectual property rights of enterprises' trademarks. We must know the importance of trademark intellectual property rights. As the external image carrier of enterprises entering the market, trademarks are powerful weapons for enterprises in the competition of similar commodities, and enterprises should constantly enhance their awareness of trademark registration and protection. However, trademark registration is time-consuming and laborious, and it is difficult to move without the guidance of relevant staff. Therefore, Bian Xiao suggested that you can choose trademark transfer. For details, please visit//for free consultation.