Self-confidence is half the battle. Self-confidence directly shows your mental outlook and invisibly conveys your self-confidence to customers. Your self-confidence will enhance the trust of customers. If marketers lack confidence in themselves and the company, what reason do customers have to trust and accept you?

Therefore, when dealing with customers, we must establish the belief that I am excellent and our company is also excellent. It is only a matter of time before your sales success, and it is only a matter of time and understanding before customers accept your company's products and services. With this belief and customer interaction, your behavior will deepen the trust of customers everywhere.

However, we should also realize that it is obviously not enough for marketers to emphasize self-confidence at the same time, because self-confidence needs a certain foundation-"professionalism". In other words, when you communicate with customers, you should try to have an "expert" understanding of the communication content, so that customers can gain something every time when they communicate with you, thus narrowing the distance and enhancing trust.

On the other hand, the continuous improvement of professional quality also helps to further strengthen self-confidence and form a virtuous circle. There is no "specialty" in self-confidence, which often leaves a "flashy" impression on customers and gradually produces rebellious and repulsive psychology.

So we should not only be confident, but also be professional. This is the key point of our strongest performance in front of customers!

Honesty is not enough, it is expensive.

"Gold is not pure, no one is perfect" is a wise saying. However, in reality, marketers often run counter to each other. Faced with customers who often create the image of "Superman" or even cover up their own shortcomings, they accept almost all the questions and suggestions put forward by customers and rarely say "no" or "no". From the appearance, it seems that your perfection will make customers feel trust. But I don't know that people are still very realistic after all, and they all have big or small problems. You can't be beautiful in every way. Your declaration of "perfection" is only a declaration that you are "untrue".

Nat, a famous American psychologist? Steinfinger did an experiment in which four job seekers recorded their self-reports while cooking milk in a small cooking stove.

The first job seeker claimed that he had excellent academic performance and excellent social activities. At the end of his report, he specifically mentioned that the milk was well cooked. The second job seeker's report is almost the same as the first one, but at the end of the report, he said that he accidentally knocked over the cooking stove and the milk went bad. The situation in the third place is different from that in the first two places. He said that he was poor in study and social organization, but he had good milk. The fourth person's self-report is similar to that of the third person, and the milk is also poorly cooked.

Steinfinger believes that all job seekers can fall into the above four categories: the first category: perfect, without any shortcomings; The second kind of person: perfect, slightly lacking; The third kind of people: lack, have small strengths; The fourth person: no advantages.

On the surface, it seems that the first type of people should have a greater chance of success, but the balance of reality is tilted towards the second type. Therefore, if a marketer wants to win the trust of customers, he doesn't have to go to great lengths to hide himself. Instead, he should properly admit the subtle shortcomings, making people feel close and more acceptable. After all, everyone cannot be perfect. Your strengths and weaknesses should be presented naturally, so that customers will feel that you are a real person.

Communicate with customers

In practical work, many marketers will emphasize that they are the only or best choice for customers when expounding their own advantages, which expresses their confidence in winning to a certain extent, but it will also bring extra pressure to customers. Because in such an atmosphere, your preconceived conclusions often make it difficult for customers to communicate with you easily and make suggestions for choice. So we lost the chance of further communication and broke up.

Therefore, when expounding our own advantages, we might as well not draw a unilateral conclusion, but advise our customers to know more about other information, and we are sure that our customers will make the right choice after objective evaluation.

This kind of communication can make the customer feel that he has the right to choose actively, and it is easy to communicate with you, and realize that everything we do is to help him learn more information and make his own purchase decision. It gives us the opportunity to have more communication opportunities with customers and finally establish a close and trusting relationship.

successful case

The sales materials of many enterprises have obvious space to introduce the typical customers of the company. Marketers should actively use the successful cases of enterprises to eliminate customers' doubts and win customers' trust. When borrowing successful cases, don't just know the customer's name. Instead, you should be familiar with the customer's information in detail, including company background, product use, contact department, relevant personnel, contact telephone number and other instructions.

If you simply say the name of the case without knowing the specific details, it will leave many questions for customers. For example: 1, it is suspected that the case you introduced may not be true, and 2, the case you introduced may not be a successful case.

Therefore, it is very important to introduce successful cases in detail and answer customers' inquiries accurately. Making good use of successful cases can play a key role in building customer trust-"Facts speak louder than words".

Extended data:

Sales: refers to the act of providing products or services to a third party by selling, leasing or any other means, including related auxiliary activities, such as advertising, promotion, exhibition, service and so on, to promote this behavior. In other words, sales refers to the activities of realizing the production results of enterprises and serving customers.

In the information society with information explosion and abundant products, the fragrance of wine is also afraid of the deep alley. How to seize the attention of online consumers, a scarce commercial resource, has become the key to the success or failure of enterprise online marketing. After the target market is determined, the first thing the network marketing manager should consider is the ways and means to seize the attention of the target customers as soon as possible.

Network economy is a typical attention economy. The concept of "attention economy" was put forward by Michael Goldheimer in an article entitled "Attention Buyers" published in 1997.

Gold Harmo pointed out that in the information society based on computer network, there is a vast amount of information. For people, information is no longer a scarce resource, but a relative surplus, and scarce resources are people's attention. Therefore, the essence of new economy based on network is attention economy.