1. "Know the land to win, choose the land to make money." As a top military strategist and strategist in the Spring and Autumn Period, Fan Li, after choosing the road of business, with his strategist's vision, believed that Taodi was located in The world is connected in all directions and is the best place to trade goods, so he decided to make Taodi his commercial base.

As expected, here Fan Li made a fortune that was unparalleled in the country, and also won a lot of money. Tao Zhugong, the founder of business, once again became famous in history. Shopping malls are like battlefields. They also pay attention to the right time, place, and people. The use of land is exactly what Fan Li said: "know the place to win, choose the place to make money." If you choose an environment that is beneficial to you, you will naturally get twice the result with half the effort when doing business.

2. The business rule of "buy when it is cheap and sell when it is expensive" emphasizes that in doing business to make money, you must be good at seizing business opportunities according to the timing, and make profits between buying and selling. Take the price difference and make a profit. In business, once you find that the opportunity to buy or sell has arrived, you must act decisively like a beast ready to strike.

3. "Knowing the future at first sight, making predictions to make money" During the Southern Song Dynasty, a fire broke out in Lin'an City, the capital. A businessman named Pei also burned his shop, but he did not put out the fire like others. , but organized manpower to purchase reeds, bamboo, bricks and other building materials outside Hangzhou. After the fire, buildings needed to be rebuilt. Building materials were in hot demand and prices skyrocketed.

A businessman named Pei took advantage of the opportunity to make a fortune, earning far more money than the losses caused by the fire. Being able to see things at first glance, and being able to see things from behind, and having keen observation and accurate judgment on things, are the greatest assets for a businessman to make money.