First, interactive copywriting, which can often bring users a sense of participation, enhance the distance with them through interaction, and also arouse users' interest. Interactive copywriting is generally based on questioning sentences, such as: "If the shops in online celebrities are crowded, will you go to the queue?" "What would you do if it were you?" "Eat turkey noodles for dinner today. Have you decided what to eat tonight? " Wait a minute. This kind of open-ended question can easily guide users to answer and express their opinions and likes in the comment area. The higher the number of comments and likes, the easier it is for your video to become popular, which shows that choosing the right copy plays a great role in the video.

Second, the emotional copy of literature and art can bring * * * to some users in a certain state, let them stay in it, enhance their sense of substitution and attract them to taste again and again. For example: "Life is so lovely, you must love it and shine in the world you love." There are thousands of kinds of sadness, and silence is the saddest. In addition, you can also quote books or some famous sayings to do copywriting.

Third, the general content of this kind of copywriting is small things that happen around us, but it can bring great joy to users. For example, this one, "the instructor on the grassland is training a group of recruits, and the instructor suddenly shouts," Lie down! A recruit asked: where to lie? Lying in the grass? " . If you want to write this kind of copy well, you must first have a certain accumulation of paragraphs, and then you must have an interesting soul, so that you can write a paragraph-like copy in combination with the things around you.