To climb the peak, one must not be afraid of hardships and dangers, and to achieve success, one must have the courage to struggle. The following is what I have compiled for you, welcome to read!

1:

Ten years of NO, and one YES

——British physicist and chemist The story of Faraday

One day in 1822, the British physicist Michael Faraday was doing experiments in the laboratory. A young man named Henry came to him and wanted to become his teacher. Faraday was eventually moved by the young man's determination and asked him to stay as his assistant.

Faraday picked up a notebook, pointed to a set of equipment and told Henry: "I am studying whether magnetism can produce electricity. You can energize it every day from now on, and then see whether the magnetic needle will rotate, and then report the results. Write it down." Henry did this for half a month, but the experiment always failed, and he could only keep writing "NO" in his notebook.

One day, Henry said to Faraday impatiently: "This matter is meaningless! Please let me do something else!" Faraday shook his head and said: "This matter is very important. If it is completed, it will be a major discovery. "Henry persisted for a few more days, and finally slipped away.

In 1835, Faraday was knighted by the British royal family. Henry, who had accomplished nothing, came to Faraday again to ask him to take him in. Faraday refused: "This title should belong to you. I persisted in what I asked you to do for 10 years, and finally made a major discovery in electromagnetism." After saying that, Faraday took out a thick notebook and said It's exactly what Henry used back then. Henry saw that after the dozen "NO"s he recorded, Faraday wrote down thousands of "NO"s, and finally a big "YES".

Faraday said: "Only through will and persistence can ideals be realized. This is my most valuable life experience."

People are only amazed by the beauty of the flower of success when it blooms. But it ignores the persistence and blood and sweat in its struggle. When Faraday became famous, everyone admired him. In fact, he just continued to do things that Henry thought were boring and meaningless for 10 years.

Faraday used his success to tell Henry and the world that only through will and persistence can ideals be realized. No one can succeed casually. The key depends on whether you have the wisdom to stick to a simple thing to the end.

2:

Van Gogh died poor, Picasso died rich

The poor have reasons for being poor, and the rich have reasons for being rich. Why are the poor poor? Why are the rich rich? Because the rich can tell stories, but the poor cannot.

Van Gogh and Picasso are both talented painters, but Picasso was a storyteller during his lifetime, while Van Gogh could only paint silently. Their life situations are very different: Van Gogh died poor, while Picasso was a storyteller. Deadly rich.

1. Van Gogh died poor

Van Gogh was poor and depressed during his lifetime. Although he painted more than 900 oil paintings in his life, he only sold one painting during his lifetime, and his income was 400 francs. ...

Van Gogh committed suicide a few months later.

Van Gogh’s life was unremarkable, and he lived a pure life; but his paintings were colorful and full of various imaginations of a better life in the future.

From "Starry Night" to "Sunflowers", they all express Van Gogh's inner desire for freedom. Apart from hanging out with the laughing woman, Van Gogh could only drink to drown his sorrows.

Poverty kills people: Van Gogh went crazy! He cut off his ears.

When his younger brother no longer provided him with living expenses, the 37-year-old Van Gogh chose death: he ultimately shot himself. Van Gogh died poor.

2. Picasso who died rich

Compared with Van Gogh, Picasso’s life was brilliant.

When he died at the age of 91, Picasso left behind more than 70,000 paintings, several mansions and a huge amount of cash. According to estimates, the total value of Picasso's inheritance reaches 39.5 billion yuan. Obviously, Picasso died rich.

He is also a painter, why is Picasso so rich? It turns out that Picasso is not only a painting genius, but also a marketing genius, and he is also a money master who can tell stories.

3. Is Picasso a marketing genius?

1. Stories are more valuable than paintings

Whenever Picasso wants to sell his paintings, he will first hold an exhibition and then convene A large number of familiar art dealers came to listen to his story. Tell the creative background of the work, the creative intention of the work, and the stories related to the work.

If a painting wants to sell well, it must first be painted well. But if it's just a painting, I'm afraid no one is willing to pay a high price for it. What people are more interested in is the story behind the painting. With this interest, the story becomes valuable, and the paintings in the story become valuable as well. This is a process of "monetization" of products. Many people don't understand it, but the genius Picasso understood it well.

Today, all expensive products have vivid brand stories, and these brand stories are still being interpreted innovatively every day.

2. Picasso also "favored his face"

It is said that after Picasso became famous, he liked to pay by check even when buying small daily necessities. Why? Actually, there is a little secret in it.

When Picasso was already a famous painter. If he made a purchase by check, what would the shopkeeper who got the check do with the check?

Picasso believed that instead of going to the bank to exchange such a small amount of cash with the check, Picasso believed that it would be better to exchange the check for a small amount of cash. The check with Picasso's autograph is treated as a work of art, quickly framed and collected. At least it is a very meaningful souvenir, and maybe it can be resold in the future.

So, in order to shop without spending money, Picasso used checks to check out, which is equivalent to the current celebrity "face-brushing".

3. Well versed in the principle of brand premium

There is a winery in Bordeaux, France that belongs to the extremely mysterious Rothschild family - Chateau Mouton Rothschild. The high-end wines produced by Tong Winery are world-renowned.

Since 1945, Philippe Rothschild, the owner of Chateau Mouton, has invited many painting masters to design wine labels for him every year, including Picasso, who designed the 1973 label. wine label. But Picasso did not ask the winery to pay him, but accepted a batch of wine as remuneration.

Picasso believed that the value of this batch of wine would soar because of the labels he designed. In addition to keeping it and drinking it yourself, if you sell it in the future, there will definitely be a higher premium. It can be seen that Picasso is really a foresighted financial expert.

4. Picasso played with social business

Pablo Diego Jose Santiago Francisco de Paula Juan Nipomo Cheno Crisspignano de los Remedios Ciporiano de la Sandisima Trinidad Maria Parisio Crito Rizzi Blasco Picasso. This is Picasso's full name, and I'm afraid even Picasso himself may not remember it.

But this name shows the modern business genes contained in the Picasso family itself. It is said that when people in Picasso's hometown add the names of their ancestors to their names, they also like to add the names of their close relatives and friends. The real purpose is to bring them closer to each other. For them, building honest and trustworthy relationships is extremely important.

We now say that the essence of the mobile Internet is social interaction. Business in the mobile Internet era is social business, and the foundation of social business is mutual trust. It can be seen that Picasso was born with the genes of social business.

Van Gogh died poor, Picasso died rich. The reason why Van Gogh was poor was that he could not realize the value sharing with others during his lifetime, while Picasso realized the brand premium during his lifetime. Picasso once said: “What I paint is not the appearance of things, but the essence that cannot be seen with the naked eye.

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