As a media expert, Fan Yijin has written many times to predict the future of China's media industry. "The future direction of China's media industry is to enter the era of media convergence on a large scale and develop across media, regions and industries." He pointed out that this is the only way for China's media industry to become stronger and bigger. The media environment is tight and loose, and the waves move forward, but this direction will not change. Market competition means survival of the fittest, and it is normal for some media to be eliminated. Fan Yijin believes that for newspapers, an important embodiment of survival of the fittest is the vigorous development of new newspapers. Emerging newspapers with brand-new concept of running newspapers, accurate market positioning and innovative operation mechanism are born with the ability to adapt to and control the market and will surely win in the competition. Unlike those newspapers that are driven out by the cold current and will soon be eliminated by the market, emerging newspapers can combine public opinion orientation with market orientation and have an advanced concept of running newspapers. At the same time, they have a strong operating mechanism, which can influence specific segment readers with accurate market positioning and form irreplaceable differentiation advantages in market segments. "Reform and innovation make us more comfortable to resist the cold current and embrace spring." It is a famous saying that Fan Yijin often mentioned in his lectures. He believes that in order to meet the spring of multimedia coexistence and common development, we must further accelerate the pace of reform. Reform can usher in the spring of newspaper industry; Without reform, we will not face the "severe winter" test of individual newspapers and media, but the whole newspaper industry will be divorced from the economic development of China, which is the loss of public opinion. What is the biggest difference between being a dean and being a principal? This is the question that Fan Yijin has been thinking about the most in the past year. Now he has found the answer: "To be a dean, you should study knowledge calmly, and to be a principal, you should meet the challenge calmly." Propaganda is disciplined and discussion is unrestricted. On campus, there is a relaxed and free discourse environment, while in the media and newspapers, the speeches and reports are strict and the publicity is no small matter. He thinks that the advantages of being a principal and a dean are obvious.

The media industry is a practical industry, but it must not cultivate "news technicians" with weak adaptability. The industry urgently needs media college students with both theoretical and practical experience. Fan Yijin believes that media education should establish such a concept, and the demand for journalists in the industry is the goal of our media education. If we say comprehensive quality, it should include three aspects: professional ethics, professional accomplishment and innovation ability. From the business point of view, the college students needed by the media editing department should have "three basic innovation abilities": first, excellent language and writing ability to adapt to the innovation of news content; The second is the ability to have a unique vision and method of insight into society; The third is the innovative ability to grasp the news development trend. Of course, the "three basic innovation capabilities" can not be achieved at once. However, Fan Yijin said: "Students should consciously cultivate the ability of continuous learning and make it the source of' innovative ability' that never fails." As a dean, he is full of expectations for media education: to establish a deep and high-level media education system that adapts to the development trend of the media industry and can cope with various challenges. From the outline of media education to the curriculum, to the specialty setting, and then to the research of news theory, media education should constantly adapt to the needs of the development of the situation and innovate. As a senior journalist, he has high hopes for young journalists: persistent pursuit of news ideas and strengthening the ability of continuous learning. No matter in the academic field or in the industry, the existing knowledge is limited, and only by continuous learning can we adapt to the needs of the situation. And the motivation of learning is ideals and ideas. After more than 60 years of life, Fan Yijin summed up himself like this: "The dreams and pursuits of youth are vague, but after the middle-aged and elderly people, they become more and more clear, and even obsessed with their own ideals and pursuits."