In modern society, people want to have better development, and for most people, the shortcut to success is to work hard step by step. As a designer, how should we do for our career? How to implement a more systematic plan? Career planning is not a hanging matter. The strategy of going all the way in an industry can often make most people achieve small successes. How to take this path and how to make yourself persist in the career path When a bottleneck occurs, do you move forward bravely and look for a broad exit, or do you take a detour?

Personality and other factors aside, the career plan of a professional designer is often as follows: assistant designer - designer - professional designer - well-known designer - design management - professional design manager ——CCO (Chief Creative Officer).

First of all, let me talk to the assistant designers. Since you have entered the society and entered the company, your career is to create benefits for the company, and the company provides a platform for you to grow. Don't hold yourself back by being a "design apprentice" all day long. The company doesn't want to spend money to hire you to learn, and it has no obligation. Therefore, as an assistant designer, you should upgrade yourself to a commercial designer in the shortest possible time. This is also the first step that every designer who leaves school needs to make unremitting efforts to improve his or her level. Resolutely put an end to "high-mindedness and low-handedness"

Becoming a person worthy of being called a "designer" is not that simple. , this part of the training mainly focuses on the accumulation of advanced software skills and excellent works. It needs to give customers and industry friends a sense of ultimate conquest as a designer and have a fixed commercial design job;

In In the process of continuously accumulating customers and works, I quickly accumulated experience and began to understand the deeper aspects of design. As a result, I improved my business skills, customer relationship management, design analysis, design strategy, design work display, communication skills, and my understanding of design. To be profound, "professionalism" became a label at this time;

When you participate in some competitions, win awards, publish some books, get some interview opportunities, and have some people who appreciate your work Users, and when customers come to you to provide you with cooperation opportunities, you begin to learn to build a personal brand, maintain your reputation in the industry, and set higher demands on yourself. Once you have a little fame, you are far away from your dream. One step closer – many friends have chosen to start their own businesses at this time;

When faced with the upgrade of design management, there is a watershed: whether to start working alone. Some people choose to start their own companies, some choose to maintain stable customers and do SOHO, and some choose a good platform to start building a team. Different choices face different challenges. The understanding of design has also improved from the "technical" level to the "Tao" level. I have begun to study more issues about social structure and the design industry, and have shifted from designing for things to designing for people. Do design; when you reach the level of a professional design manager, you begin to face not just a company or a platform, but the macro-thinking of the entire industry. You can study some common design phenomena across fields and media, and accumulate experience Collect the human resources and design resources in a certain industry, understand how to make a team stand out, how to make the company obtain higher added value through design, and how to make design better participate in the lives of the public;

Finally, This is the ultimate stage of career planning – CCO. For example, Xu Shunying of Ogilvy, Shiro Nakamura of Nissan, Zhou Junzhong of Feisidai, etc. I don’t know yet whether the possibility of being a CCO will take 10 years or more, but the essence of a CCO must be that it requires a keen eye, a taste in design, a deep understanding of the relationship between people and society, and in operation and creativity. , market, elites who are comfortable in the trinity relationship.

Of course, this kind of career plan does not necessarily apply to everyone, because there will be many changes during the period. It is not a fixed development formula for designers, but it can at least provide some guidance for designers in the second half of their careers. I would like to provide a reference direction for those who are still vague in the segment. The important thing is that you should plan yourself first, rather than wait until the day you are "planned"!

Success in life lies in self-design and always having a sense of urgency, mission, responsibility, and pride. Self-design of life is a new and important topic for everyone.

The self-design of life can read all the vicissitudes of the world. It runs through the entire process of life. It is actually a hard-working process. Bacon has a famous saying that reminds people: "Youth is good at creating but short on thinking, good at working hard but short on discussion, good at innovation but short on being prudent." Youth, youth, middle age, and old age are all about studying, doing business, and doing business. Whether you want to go into art or politics, you should decide as early as possible and explore high and low, and you will eventually get results. Famous actress Zhang Yu, who became famous for her starring role in "Romance on Lushan Mountain", said in an interview with reporters that as a woman, she must clarify her main direction before the age of 30, understand what she can and cannot do, and never let go. , to succeed.